News for the Week of 1.13 

Twitter Conversational Ads 

Twitter recently introduced conversational ads to make it easier for consumers to engage with and spread brand messages.  Giving advertisers an even more powerful way to spread their influence across social media,…

Improving Gross Profit from Parts



Most everyone has heard of using a parts matrix pricing program to improve gross profit margins. Over the years I’ve seen some programs that I thought were excessive and others considered reasonable. My feeling is that gross profit on parts being installed on customer pay repair orders should be…

In 2016, every business wants to use content to get more traffic to their website. From there, they want to better convert those users to boost client sign-ups or sales. But none of that comes without understanding some fundamental facts about SEO and how to create better content.

To give you a leg up on your competition, I'm going to give you three important…

What’s New & What’s Staying the Same in 2016 

Each year there are shifts and updates in social media. One minute, a platform is the hottest new thing around, and the next, it’s been deleted off everyone’s smartphones and a new one’s taken its place.  In 2016, it’s important your dealership stay on top of the latest trends and consumer insights in order to…

40% of dealers report start-to-finish transaction time of 3 hours or more in eLEND Solutions™ survey; lack of vendor integration and data exchange seen as key obstacle to faster process by majority of dealership respondents

Foothill Ranch, CA – January 13, 2016 – A new survey of dealerships from eLEND Solutions™ shows that dealers continue to struggle with…

Not Enough Time

Usually, the final date is determined before the project begins and is non-negotiable. It leads to getting started impetuously on the assumptions, such as the sooner you start coding, the sooner you'll end.It is always a hasty decision and a wrong approach. It is critical to invest time in creating an attractive and simple design. Lack of interesting design causes the suspension of the development phase. When this happens, budget and precious time are burned at a rapid…

Not Enough Time

Usually, the final date is determined before the project begins and is non-negotiable. It leads to getting started impetuously on the assumptions, such as the sooner you start coding, the sooner you'll end.It is always a hasty decision and a wrong approach. It is critical to invest time in creating an attractive and simple design. Lack of interesting design causes the suspension of the development phase. When this happens, budget and precious time are burned at a rapid…

These days it seems like there is a new platform for exposure available everyday to PR professionals looking to increase outreach. While traditional forms of print and television continue to be the optimal forms of media for certain kinds of brand awareness, PR professionals are now tasked with implementing and measuring strategies that incorporate a number of new platforms. It goes without saying that media…

Happy New Year to you all! Now is the perfect time to reflect on your current customer engagement and interactions strategies in order to exceed this past year's business. How to achieve this? Does this sound unreasonable? For starters, with the emerging buying power of women, unemployment at its lowest rate in years, and millennial buyers out in full force, 2016…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Here's what other salespeople are saying about being a talented seller

We’ve had a lot of responses on what makes as salesperson talented, and what makes someone weak. Paul has read all your responses and is ready to show you what is the key step to become a talented salesperson.

What you will get in this episode:

– Hear what the industry says you need

– Learn what you need to become a talented salesperson

– Also submit your struggles for some…

Cars Registry’s Early Registration Begins with Automotive Domains like Hybrid.Cars, Midsize.Car, and Dallas.Auto Now Available; First-Come, First-Served

Santa Monica, CA -- January 12, 2016 – Cars Registry, a joint venture between XYZ and Uniregistry, today announced the first opportunity for the…

The guy who demands that you lose thousands to sell him a vehicle...

The 2016 conference season is upon us. Conferences are an excellent place for vendors to gain exposure and connect with dealers in a concentrated area over several days. They are also a definite (and not inexpensive) investment. So, it makes sense to do all that you can to optimize your ROI.

Dealers can get overwhelmed by all of the booths. And, unless…

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “…

http://dealersynergy.com/Dealer-Video-Production 856-546-2440 

Here is another example of a "Value Package Proposition"  or "Why Buy From Us" video that the Dealer Synergy Video Production Team created for #AtlanticHonda…

Record Auto Sales in 2015 Point Toward Continued Rising of Vehicle Depreciation

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined 1.8% during December, 2015. Cars declined -2.0% while trucks declined -1.7% during the month. 

Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2016 depreciation near -14%. Interestingly enough, trucks finished 2015 with a…

We’re millennials, and we have the world at our fingertips, quite literally. We’re not great at waiting for anything, and if we don’t have to, we won’t. We like to keep our options open, and we’re not afraid to explore new brands, updated styles, and fresh trends; and we’ll always find what works best for us.  We love to be involved, and we love to be…

Dec 23 was a sad day, indeed. A young man driving a 2001 Honda Accord was killed in an accident when his recalled Takata airbag shattered and he was fatally injured. Honda had previously made two attempts to contact and inform the original…