Increasing the Profit



“How do I increase profits in my service department?” This is a question that we often hear, so today we are going to look at three ways to increase profits in your service department!…

As an SEO, I've grown accustomed to frequent news about updates and other changes made to Google's algorithm. But today's news from the world's leading search engine took me for a loop.

Here at…

Creative investment opportunities recognized at auto industry’s first innovation and investor conference; SRO conference, packed with investors, dealerships & PE firms, reviewed over 20 start-ups representing the best of the auto industry’s future

Salt Lake City, UT –November 3, 2015 – Twenty-two of the top young companies shaping the future of the automotive…

There’s a new marketing tool that pinpoints where your customers live and allows you to target them with specific ads. On this week’s Think Tank Tuesday, I cover this new technology and what it can mean for your business.…

How Well Do You Know Your Consumers? 

Do you know their likes, dislikes, what content they’re most likely to engage with? If you don’t, you should. Knowing your consumers is the first step toward turning them into customers who will return time and again to your dealership. Whether you know it or not, consumers have been talking, and there are some things they’d…

In our industry, one universal sales practice is to tailor your techniques to the wants and needs of the customer in front of you. If you have a young male drooling over that sports car, you’ll probably be talking about performance specs, 0-60 times and horsepower. If you have a young family, you’re probably going to be reviewing all of the safety features of…

It Was Always Burning 

How Automotive Dealerships Can Win With Today’s Consumers

There’s not a dealership around that hasn’t noticed the changes today’s consumers have brought to the marketplace. The differences between shopping trends of the past and the way people want to do business today can be seen and felt on the showroom floor and the lot in every…

Driving home from the airport late last Thursday night, I switched on some good old’ talk back radio to keep me awake on for the journey… Bad idea most of the time…! But this night, a motor industry expert was on talking about his demise for a car brand and giving his thoughts on how people buy cars these days. 

He made a comment, "most people don’t need to test drive cars before they buy them these days because it’s more about the iPhone and Bluetooth connections and other…

People are more mobile than ever and this has become most evident by the amount of choices and variety of international food in any country. The international stores and, in particular, grocery stores cater to the many ethnic foods and tastes – it’s like bringing a little bit of home to your new country or location. There is no doubt that food fusion continues to evolve, just look at many restaurants and you’ll see that some dishes may have different ethnicities. It doesn’t stop there, the…

How Customer Reviews Affect You

Most consumers read local business reviews online before purchasing products, but do they actually trust the reviews? This week on Hard Facts, Samantha tells you how to engage audiences and earn their trust.

#CarStrong Community | Feldman Gives Back

Community is the foundation that keeps our cities standing tall.Feldman Automotive realizes this and believes it’s important to participate and give back in order to build a stronger community around the…

Click the link below to here Mark Tewart's latest podcast with AutoSuccess.

http://traffic.libsyn.com/sellingsuccess/AutoSuccess_416_-_Mark_Tewart.mp3

Today, social media platforms - Facebook, in particular - offer in-depth analytics and data that dealers can use to market to car buyers. Dealers who understand how to use and leverage Facebook ads frequently see wildly successful campaigns for very little spend. On the other hand, there are many dealers who place much less confidence in sales attribution when…

Is Your Multicultural Marketing Strategy the Best it Can Be?

Multicultural Consumer Needs 

As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…

This Week in Social Media – News for the Week of October 26

Twitter introduced its new publishing and storytelling tools that will help users turn content into compelling stories. Using a new Collections API, multiple tweets can be turned into a single story with a collection ID, and the story can be edited, updated, and published using…

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

The Black Book Market Insights report this week continues to take a look at the depreciation trends of specific Volkswagen diesel vehicles affected by the recent emissions/software situation. The report shows that…

The web revolves around content. A lot of content. According to Internet Live Stats, there are currently around 200 million active websites. That's not individual pages, but actual unique websites that can contain millions of pages of their own.

Standing out from…

Quick Social Selling Hacks for Automotive: Twitter and LinkedIn

Leveraging social media for sales is no longer an option. Facebook is the go-to channel for dealerships these days, but Twitter and LinkedIn are invaluable reso

urces for sales professionals willing to put in a little time and…

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download our Video Pre-Roll Script template

.…