Here's How To Autoresponders into a Powerful Sales Tool!
Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…
ContinueAdded by Paul Potratz on October 6, 2015 at 4:34pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to…
ContinueAdded by Black Book on October 6, 2015 at 3:27pm — No Comments
When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…
ContinueAdded by Mike Gorun on October 6, 2015 at 10:53am — No Comments
Underperformance by Salespeople today is often the result of a lack of proper training or motivation. When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis. As a Manager or Dealer you MUST be concerned about the production levels of your sales force and be…
ContinueAdded by David Lewis on October 6, 2015 at 9:06am — No Comments
Comprehensive digital marketing solution offers new tools to measure marketing effectiveness
Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each marketing component and reveal extra opportunities, at Digital…
ContinueAdded by Kristen Judd on October 5, 2015 at 10:03am — No Comments
Is there value in a mobile app for your dealership? The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities. This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages. Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement typically starts…
Added by Matt Kuczka on October 2, 2015 at 2:00pm — No Comments
Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19
Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space, has unveiled its all-new corporate…
ContinueAdded by Kristen Judd on October 2, 2015 at 10:00am — No Comments
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because…
ContinueAdded by Joseph Little on October 1, 2015 at 4:08pm — No Comments
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
When…
ContinueAdded by Larisa Bedgood on October 1, 2015 at 3:30pm — No Comments
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
While growing up and advancing through school, most of what I learned came from…
ContinueAdded by Paul Potratz on October 1, 2015 at 2:57pm — No Comments
Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than standard…
ContinueAdded by Joseph Little on September 30, 2015 at 6:25pm — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…
ContinueAdded by Anne Fleming on September 30, 2015 at 12:00pm — 2 Comments
Every new car Dealership has factory brochures and print materials that explain the various models and option packages of the vehicles they sell. These are not just for the Customer but also for the Salesperson who wants to learn their product in order to be successful selling it to Customers.
Studying these brochures is a…
Added by David Lewis on September 30, 2015 at 10:00am — 1 Comment
Added by David Metter on September 30, 2015 at 9:14am — No Comments
Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…
ContinueAdded by Paul Potratz on September 29, 2015 at 4:07pm — No Comments
CarStory, the industry’s largest provider of search and inventory data and analytics on…
Added by Crystal Hartwell on September 29, 2015 at 1:42pm — No Comments
In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be forgiving.
Take for example,…
ContinueAdded by Mike Gorun on September 29, 2015 at 10:08am — No Comments
Albany, N.Y. – September 28th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its president and CEO, Mike Esposito, will be presenting a FREE webinar titled "How to Create Customer Loyalty Without a Customer Loyalty Program." The Automotive News webinar is scheduled for Thursday, October 15th, 2015 at 2:00 p.m. EST.
"Many dealers rely on customer service training and loyalty programs to…
ContinueAdded by Mike Esposito on September 28, 2015 at 11:59am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…
ContinueAdded by sara callahan on September 28, 2015 at 10:08am — No Comments
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Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on Hard Facts.…
ContinueAdded by Paul Potratz on September 25, 2015 at 3:42pm — No Comments
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