No doubt you have heard the saying “happy wife, happy life”, right? Of course, I think we all have. The same concept holds true for your customers. We live in an age where word of mouth, reviews, and referrals can make or break a company. When you make a customer happy, your chances of them coming back time and again will increase. Which, in turn, will cause them to…
ContinueAdded by Paul Potratz on August 28, 2015 at 12:00pm — No Comments
Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well.
Added by Paul Potratz on August 28, 2015 at 10:57am — No Comments
Title: Pricing - How to price your inventory and how to handle price objections
Description: Hear from a dealer Danny Benites and a trainer Mark Tewart. You will learn how to price your cars and how you can justify this pricing and over come the all too common price objection.
Date and Time: Fri, Aug 28th, 2015 at 2:00 pm EDT
Please register for the above meeting by visiting this link:…
ContinueAdded by Mark Tewart on August 28, 2015 at 9:00am — No Comments
An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s Twitter account for customer service and 14,000 were…
ContinueAdded by Paul Moran on August 28, 2015 at 8:40am — No Comments
Added by Sean V. Bradley on August 27, 2015 at 7:30pm — 2 Comments
Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.
It’s easy to be generic when marketing because the hope is always to…
ContinueAdded by Joseph Little on August 27, 2015 at 3:56pm — No Comments
In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to use actionable insights into the consumer’s state of mind when implementing a campaign. Even the best…
ContinueAdded by Larisa Bedgood on August 27, 2015 at 3:21pm — No Comments
THE WORST DISEASE A SALES PERSON CAN CATCH
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Have you caught a disease? Sometimes, a seasoned professional sales person falls into the trap of catching the disease known as "EXPERTISE".
As a salesman myself, I would occasionally catch a bad case of “EXPERTISE” and had to push the “Reset’ Button. As a manager, I’ve seen it repeatedly through the years.
The worst…
Added by James A. Ziegler on August 27, 2015 at 2:00pm — 9 Comments
Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time notifications based on your location. As consumers increasingly…
ContinueAdded by David Metter on August 27, 2015 at 12:21pm — No Comments
Added by Mark Tewart on August 27, 2015 at 9:41am — No Comments
Title: Pricing - How to price your inventory and how to handle price objections
Description: Hear from a dealer Danny Benites and a trainer Mark Tewart. You will learn how to price your cars and how you can justify this pricing and over come the all too common price objection.
Date and Time: Fri, Aug 28th, 2015 at 2:00 pm EDT
Please register for the above meeting by visiting this link:…
ContinueAdded by Mark Tewart on August 27, 2015 at 9:17am — No Comments
Any dealership depends lots of the factor how it's endorsed to the world of the Internet, wherever you receive the best response from the people that are visiting the website on the day-to-day basis. To begin with, car dealer SEO is probably the most ideal tool to have the proper approach. When you style the content of the website, you have to make sure that the keywords are included in the…
ContinueAdded by Martin Denial on August 27, 2015 at 3:13am — No Comments
I've been asked this question so many times, so I decided to put together my own personal guide to share. Do with it what you will. Accept it, challenge it, modify it, it's at least a starting point. It's attached as well. Enjoy!
ContinueAdded by Mike Myers on August 26, 2015 at 10:00pm — 2 Comments
Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on. Similar to Periscope, its live streaming functionality allows groups of up…
ContinueAdded by Joseph Little on August 26, 2015 at 2:59pm — No Comments
Black Book® and Fitch Ratings, Inc., today released their latest joint vehicle depreciation report, showing that overall vehicle depreciation is expected to reach between 14.0% – 14.5% by the end of 2015, and the main factor driving depreciation rates will be rising used vehicle supply, varying by vehicle segments. Click here to download the full report.
Fitch does not believe marginally rising…
Added by Black Book on August 26, 2015 at 1:26pm — No Comments
You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download…
ContinueAdded by Paul Potratz on August 26, 2015 at 10:30am — No Comments
Media reports have indicated that 100 million cars have been under recall since the start of 2014, with 74.2 million in 2014. According to Swapalease.com, vehicles under recall may not have a transfer processed until paperwork can be provided of the completed service. According to Swapalease.com, this added safety measure generates an additional step in the transfer process but is a necessary part to ensure vehicle safety.
Recalls Part of the OEM Marketing Strategy?…
Added by John Sternal on August 26, 2015 at 9:20am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
According to analysis by Black Book, a handful of segments are showing distinct depreciation patterns over the past 16 weeks. In contrasting patterns, the Full-Size pickups have depreciated just 1.8% while the Entry-Level…
ContinueAdded by Black Book on August 26, 2015 at 9:19am — No Comments
As promised, I’m here to continue the conversation from my session at Women in Automotive on The Five Questions Every Successful Woman Must Answer. Here I hope to provide you with resources and ideas for answering these questions and keep the inspiration to live your purpose going! If you enjoy the blogs, please tweet me, comment, share,…
ContinueAdded by Joseph Little on August 25, 2015 at 6:29pm — No Comments
AutoMax Recruiting and Training is looking for aggressive top talent who want to get into the “Life Changing Business” with us, recruiting and training Salespeople, Internet Salespeople and BDR’s for dealerships across the country.
If you are a TOP!!!!! Salesperson, an F&I Manager, a Sales Manager/Team Leader, Internet Manager or a BDC…
Added by Craig Lockerd on August 25, 2015 at 3:18pm — No Comments
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