New research from DMEautomotive reveals vehicle age, and lack of awareness of manufacturer recommendations, contributing to drop in number of consumers following manufacturer recommended service intervals
Daytona Beach, FL – August 25, 2015 – New research from DMEautomotive analyzes the factors influencing the decrease in the number of consumers who adhere to manufacturer’s recommended service intervals for their…
ContinueAdded by Crystal Hartwell on August 25, 2015 at 1:27pm — No Comments
The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control. Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the features and benefits of the vehicle. This method has long been a…
ContinueAdded by David Lewis on August 25, 2015 at 10:00am — 1 Comment
Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?
According to an article in Inc., the Disney…
ContinueAdded by Mike Gorun on August 25, 2015 at 9:48am — No Comments
Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs.…
ContinueAdded by Joseph Little on August 24, 2015 at 6:32pm — No Comments
In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life. Today, 73% of the…
ContinueAdded by Joseph Little on August 24, 2015 at 10:45am — No Comments
When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.
I thought I would share some best practices from my observations working…
ContinueAdded by David Metter on August 24, 2015 at 8:52am — 1 Comment
Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.
BUILD ACCURATE & TARGETED LISTS
This is the most important rule when sending emails for any…
ContinueAdded by Paul Potratz on August 22, 2015 at 4:30pm — 1 Comment
All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, learn where you maybe making your mistakes and what to do about them.
Added by Paul Potratz on August 21, 2015 at 4:58pm — No Comments
Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?
If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering statistics. The likes of which include “94% of accidents in…
ContinueAdded by Paul Potratz on August 21, 2015 at 4:54pm — No Comments
When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as "[SERVICE] in [CITY]," are also the most…
ContinueAdded by Mark Frost on August 21, 2015 at 3:00pm — No Comments
Google Penalties on your website
This article: Google Penalties Explained & Common Reasons Websites Receive Them (A Complete Guide) shared…
ContinueAdded by JB Floyd on August 21, 2015 at 12:29pm — No Comments
When you have been managing a quite considerable marketing strategy for the Car dealership but nevertheless, have not noticed any changes to the sales and interested clients you obtain into your lot it might be time and energy to reform your marketing strategy. Among the biggest reasoned explanations why auto marketing campaigns fail to see any effect is basically because they crash to…
ContinueAdded by Martin Denial on August 21, 2015 at 3:58am — No Comments
Sophisticated vehicle features, technology and add-ons are one of the reasons why transaction prices have increased on new cars and trucks. But Black Book has noticed that these "fully loaded" vehicles are experiencing more depreciation than their "base model" counterparts. One reason for this is that the typical used-car buyer is still shopping for value rather than technology, which means the fully loaded model is often found near the similar price of a base model.
As an…
Added by Black Book on August 20, 2015 at 2:35pm — No Comments
Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…
ContinueAdded by Anne Fleming on August 20, 2015 at 12:55pm — 1 Comment
If you are looking at your month and aren’t happy where you think you will end up DO something about it.
DO: verb
1. To perform (an act, duty, role, etc.):
2. To execute (a piece or amount of work):
3. To accomplish; (finish; complete):
4. To put forth; (exert):
5. To be the cause of (good, harm, credit, etc.); bring about; effect.
6. To render, give, or pay (homage, justice, etc.).
7.…
ContinueAdded by Troy Graham on August 19, 2015 at 4:20pm — No Comments
Have you ever heard the statement that “Life begins outside of the comfort zone?”
The Comfort Zone is certainly a place that beckons us all at one time or another. Resisting the allure of resting on past or current success is not that easy at times, and when we are doing okay and the pressure is off it can be easy to give in and put…
ContinueAdded by David Lewis on August 19, 2015 at 12:18pm — No Comments
The private side of Twitter saw a big change this week, as the social media platform removed the 140-character limit from direct messages. While the public…
ContinueAdded by Joseph Little on August 19, 2015 at 8:56am — No Comments
An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s luxury unit, Infiniti, does not believe that a 1-hour car…
ContinueAdded by Joe Orr on August 19, 2015 at 8:30am — No Comments
Here's How to Turn Your Autoresponders into a Powerful Sales Tool!
Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…
ContinueAdded by Paul Potratz on August 18, 2015 at 3:24pm — No Comments
Analysis by IHS Automotive, Commissioned by CallSource, Reveals Auto Dealers are Missing Out on Important Phone Leads
Westlake Village, CA – August 18, 2015 – Over eighty percent (84%) of a dealership’s inbound sales calls are not converted to a sale…
ContinueAdded by Crystal Hartwell on August 18, 2015 at 12:22pm — No Comments
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