Hispanic Consumers Are Serious About Shopping

As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they…

Turning Social Media Into Sales

By: Susan Givens

Like Us. Friend us. Share us. Retweet us. Pin us.

Five years ago, none of that would have made any sense. Now, when it comes to marketing, it’s all you hear.

Having a presence for your dealership on social media sites is all well and good — conventional wisdom tells us it’s a mustthese days — but when it comes to converting that presence…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

According to Black Book editors, trucks have started to see depreciation rates pick up steam over the last few weeks, highlighted so far by their largest weekly drop of 2015 this past week (0.41%). In looking at the…

I almost titled this post “Perfect Data Matters,” but because it is one of the MOST IMPORTANT blog posts I’ve made this year, and because that title is so stinking boring to you and your managers, it would guarantee the least amount of interaction.

And that is sad. Perfect Data matters.

As boring as that sounds, not only does Perfect Data matter, it matters more than the Up getting out of their car right now. In fact, compared to Perfect Data in your CRM, that Up is…

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services announces 3-year revenue growth of 215%

Chapel Hill, N.C. – August 12, 2015 – What do Yelp, Pandora, and Timberland have in common? These three companies—and many more—first gained early exposure as members of the Inc. 5000, Inc. Magazine's annual…

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time…

Bockius’ presentation “Big Data Strategies to Capitalize on Your Used Car Marketing” will be co-presented by Tom White, Jr. from Subaru of Wichita; Bockius and White were selected to speak by auto dealers in a highly competitive process; joining an agenda with four award-wining authors and other industry experts

Austin,…

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers) feature of video on Facebook is that it autoplays in a user’s…

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.

In talking about customer retention, it's easy to see the importance of…

How Do I Manage Facebook's New Private Customer Messaging?

Have you heard the news? Facebook will soon allow customers and companies to take their conversations to a private chat. On this week's Hard Facts, Samantha covers this latest feature roll-out and what it means for you.…

Forget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions

Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up.…

From Susan Givens, Publisher of AutoSuccess Magazine

Listen on Website - Listen on iTunes

Selling a car is great, but should it be the ultimate goal of your dealership? While selling a vehicle may be the measure of…

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks. A typical user will scroll through and, when something…

The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

The phrase "quality content" has become somewhat of a joke within the SEO and digital marketing community. It's used so often when giving SEO advice--typically without further detail or actionable instructions--that there's no way for a non-SEO to truly grasp the meaning behind it.

But…

MIAMI -- Showroom Logic has been recognized as the 143rd fastest-growing company on the 2015 Inc. 500. This is the second year in a row they have ranked on the prestigious list. With over 2700% growth between 2011 and 2014, Showroom Logic continues its rise as a leader in digital marketing technology.

"It’s an honor to make the Inc. 500 list two years in a row," said…

Gross Revenue Optimization (GRO) to be presented to automotive dealers at four key conferences: DealerSocket User Summit; Digital Dealer Conference & Expo; DrivingSales Executive Summit and Fixed Ops Conference & Expo

Daytona Beach, FL – August 13, 2015 – DMEautomotive (DMEa) today announced that Gross Revenue Optimization (GRO), its groundbreaking methodology built upon a foundation of statistical analysis…

News for the Week of August 10, 2015

Hey everyone! @SocialLittleman here with your weekly social media news and highlights.  I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!

Instagram Ads API Partner Program

As promised in June, Instagram followed through and…

Dealer websites today are filled with conversion widgets. In most cases, customers will choose only one form or call-to-action (CTA) to convert on. If the CTA that they chose was “value my trade,” then you can be pretty sure that the value of their trade-in is their hot button. Or perhaps they filled out a credit application. Those may be pretty low-funnel…

If you should be buying long term advantages from the dealer SEO strategies that you have adopted, you then need to make sure about the campaign that you have in the offing so that it is going to be useful for the promotion of your dealership. That will help you to have probably the most of SEO for dealers, where you can utilize the strategy depending on the market.