Recently I’ve come to know a professional football player named, Jacobbi McDaniel. Jacobbi is an undrafted free agent from Florida State University that joined the Cleveland Browns last year. I attended a training camp session last week as his guest in the family and friends tent. I think we can all learn something about car dealerships through this…

Everyone that reads my newsletters or attends the conference call has a common thread. We want to improve. Today we are going to look at what I believe is a common thread for improvement. We must "challenge our normal".



 Everyone has a routine they follow every day in their personal life, as well as corporate.…

Check this out I am being featured in August addition of Service Drive Today!

In this particular article, I am not only talking about how the Service and Sales departments need to work together, but how to get them to achieve this goal at your dealership! #moreproductivity…

Company named preferred chat and telephony partner for Zimmerman’s retail automotive division

West Palm Beach, FL - August 12, 2015 – Gubagoo Inc., the fastest growing chat and website engagement provider for automotive dealerships, today announced a strategic partnership with Zimmerman Advertising. Gubagoo’s high-converting “smart” chat and…

New “PreQual” feature revolutionizes online dealership financing; makes it easy for consumers to prequalify for financing without impacting their credit score

Mission Viejo, CA – August 12, 2015 – eLEND Solutions™ today announced the addition of “Get Prequalified in Seconds” to CreditPlus™, giving automotive dealers the first-ever online, instant prequalification lending solution and…

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -1.3% in July. Domestic cars decreased -2.1%; import cars changed -1.7%; domestic trucks changed -0.6%; and import trucks changed -1.3%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Truck segments held seven of the top spots for strongest retention on the month, led by Full-Size SUVs…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

Based on auction observations and dealer feedback, the Black Book editors noticed a reversal of the typical pattern of depreciation over the last few months, with car segments averaging lighter than normal depreciation and…

If you have been working in a car Dealership where everything is based on the number of units sold, you may not spend much time thinking about Gross.  If all the bonuses are paid for units sold, then you will do whatever you can to move the iron just to get to the bonus money.  If you are selling price alone it is hard to resist the temptation to sell to the Manager instead of the Customer, but…

Ever since cellphones gained video recording capability, people have insisted on shooting video vertically. Despite all the harassment and corrections received from peers when sharing a vertical video - “Hold the phone sideways!” - Some things never change. Those black bars that bookend the video when taken vertically certainly aren’t the most attractive. They…

Six months ago I watched a service manager struggle with the amount of customer complaints he had to deal with on a daily basis. Most of the complaints were just silly, and almost all of them should have been solved at the advisor level.

Unfortunately for this manager, he was really, really good at solving customer issues. So good, in fact, that his team seemed…

Outsourcing Your Daily Social Media Posting is Crippling Your Potential!

You sell yourself short when you don't personally engage with your fans and followers. Learn how to build relationships to sell more cars and become a staple of the community. On this week’s Think…

Certification means safer, more reliable data exchange between the Reynolds and Reynolds ERA^® system and DMEautomotive’s award-winning suite of omni-channel customer retention and loyalty marketing products, from Journey NXT to Driver Connect

Daytona Beach, FL – August 11, 2015 – DMEautomotive (DMEa) today announced that it has completed the certification process in the Reynolds…

Discover Your Market: Your Hispanic Consumer Part II

Marketing to Various Acculturation Levels

Everyone knows they need to market to Hispanic consumers, and if you don’t know, here’s a little secret: You need to market to Hispanic consumers!

Here’s quick run-down of why: 

• There are over 56 MILLION people in the U.S. today who…

Connecting With Your Hispanic Consumer

Hispanic consumers in the U.S. have spoken; they are shopping for brands that affirm their culture

and empower them as individuals. Over 56 million strong, this is a population that does not want to be sold to and highlighted, but rather included. Proud of a rich…

A dealer in Washington state has taken a highly unusual - and unheard of - path to customer retention and loyalty. According to Automotive News, Denver Morford, dealer principal at Barry Chrysler-Dodge-Jeep-Ram in Ephrata, Wash.,…

http://www.BradleyOnDemand.com 856-546-2440

Make Money Mondays With Sean V. Bradley - How To Handle Price With Internet Prospects.

This week's episode talks about "How To Handle Price" online, with Internet prospects or with "Phone Ups".

So many Car Dealerships…

ALBANY, N.Y. – August 10th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a new corporate video that reflects its new marketing initiative, "We Do Business Differently." The goal of the initiative is to raise awareness among auto dealers that Auto/Mate's consistent focus on employee happiness results in a better customer experience for its…

           For many of us email management isn’t always a top priority, but perhaps that is something we need to change. By doing so, you can cut the clutter; reduce your stress and delegate tasks to your employees and coworkers.

            One of our team leaders utilizes a method he calls the 3D method and says if followed correctly it works…

http://www.dealerstrong.com/how-to-nourish-a-bdm-bdc-gardening-101/

 July 9, 2015

How to Nourish a BDM: BDC Gardening 101

The Business Development Center (BDC) provides nourishment for the entire dealership, much like homegrown vegetables nourish a family. Just as it…

As you know, we are constantly researching technology, trends, and best practices for our clients. This includes finding the best way to film dealership footage.

            Our team is use to attaching their cameras to a jib crane system in order to achieve a wide shot for our clients. Which, works great, but is there something better out there? Unless you…