Added by Paul Potratz on August 7, 2015 at 4:08pm — 1 Comment
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. This week’s report also includes highlights and insights from the Specialty Markets. Click here to download the full report.
The Black Book editors conducted a thorough analysis of segment depreciation performance over the last three months. It is clear where…
ContinueAdded by Black Book on August 7, 2015 at 1:18pm — No Comments
Many people still remember writing letters to their congressmen or senators whenever they had an issue, a complaint, or feedback. It took paper, pens, envelopes, and stamps—as well as quite a bit of determination in order to get the attention of someone in a leadership position.…
ContinueAdded by Joseph Little on August 7, 2015 at 12:45pm — No Comments
Does your Service Manager need a Tune up?
Most Dealers and Managers want sustained performance from fixed operations. Like new filters and spark plugs for your car, the basics of service and parts may need a tune-up from time to time. With processes that improve your customer’s satisfaction and bolster service & parts production, your team can boost and then…
ContinueAdded by Rob Gehring on August 7, 2015 at 10:57am — No Comments
There are currently hundreds of major digital marketing companies in the automotive industry calling, emailing, and sending smoke signals to influencers and decision-makers at dealerships across the country. I say "hundreds" because I don't want to count them up, but it could actually be thousands. The point is that there are a ton.
It can be challenging to…
ContinueIn the largest buy back action in U.S. history, the National Highway Traffic Safety Administration (NHTSA) and Fiat-Chrysler America (FCA) have agreed that, in addition to paying a $105 million fine, FCA will offer to buy back 500,000 RAM pickup trucks from consumers. The value FCA has to pay consumers for their vehicles is extremely consumer friendly - the…
ContinueAdded by Chris Miller on August 7, 2015 at 9:03am — No Comments
If your dealership has a mobile website, you are probably aware that 30 to 50 percent of your total website traffic are mobile users. You also know these mobile users are performing actions with their smartphones that are aligned with serious shopping behavior. In a…
ContinueAdded by David Metter on August 7, 2015 at 8:32am — No Comments
Listen to podcast here - Listen on…
ContinueAdded by Joseph Little on August 6, 2015 at 3:30pm — No Comments
Much like the rest of the social media world, Facebook is continually changing. One aspect they have been working on and improving is their approach to videos.
Thankfully, the days of scrolling through your news feed and having a video instantly play are long gone. Facebook has…
ContinueAdded by Paul Potratz on August 6, 2015 at 10:08am — No Comments
Industry veteran heads development of industry-leading analytics and reporting platform
Chapel Hill, N.C. – August 6, 2015 – 3 Birds Marketing, provider of fully responsive marketing solutions to the automotive industry through the integrated Wire 3.0 platform, is proud to announce Doug Van Sach as its new Vice President of Analytics & Insight,…
ContinueAdded by Paul Mirek on August 6, 2015 at 10:00am — No Comments
Women are responsible for two-thirds of the vehicles brought in for repair. Dealerships who understand this and seek to deliver the ultimate customer experience will reap the rewards at their service drive.
Offering top-notch car services in this department is critical for retaining women clients, as well as for up-selling a new or leased…
ContinueAdded by Anne Fleming on August 5, 2015 at 6:25pm — No Comments
Below is snapshot from the 2015 Toyota Corolla video I posted on our dealership's
Facebook page. The link to the video can be found here.…
ContinueAdded by Colin Ziemer on August 5, 2015 at 4:23pm — No Comments
With more and more people flocking to Google+, the site continues to improve the user experience. With its latest improvements, Google is rethinking some things and making important changes to help users interact and use the site more…
ContinueAdded by Joseph Little on August 5, 2015 at 4:08pm — No Comments
New data and insight from Black Book shows where mainstream electric vehicles (EV) are feeling some of the heaviest depreciation curves, especially in comparison to their gas sister models. In some instances, the premium is +$20,000 difference between EV and gas sister model on new MSRP, however those same vehicles show the EV price at -$900 difference on a three-year-old used model.
Black Book editors looked at the prices of a new Nissan Leaf vs. Versa; a Mitsubishi i-MiEV vs.…
ContinueAdded by Black Book on August 5, 2015 at 1:43pm — No Comments
As far as content marketing goes, the most popular types of content educate and help your audience make informed decisions. It’s not enough, however, to simply write a blog article and slap it on your company’s website. All content (great or otherwise) needs syndication of some sort. This could be through newsletters, via social media, or other avenues.…
ContinueAdded by sara callahan on August 5, 2015 at 9:12am — 1 Comment
If you are a car dealer marketing in the know, you are aware that most of your car buyers are doing their research online first after ever internet marketing, emailing, calling or online ads, stepping foot in your showroom. Automotive dealerships, promoting their business online are very crucial as most of the consumers turn to the Internet when purchasing a car.
Added by Martin Denial on August 5, 2015 at 6:21am — No Comments
You're losing sales every month, and by making this one simple change you can put a stop to missing high-converting leads. On this week's Think Tank Tuesday, I cover how you can turn all of your sales into multiple sales by just following this simple strategy. And to ensure your…
ContinueAdded by Paul Potratz on August 4, 2015 at 5:02pm — No Comments
Despite the instruction of their parents, today’s youngsters have discovered that talking to strangers may not be a bad idea. Now in their mid-teens to mid-30s, millennials have grown into adult…
ContinueAdded by Joseph Little on August 4, 2015 at 10:43am — No Comments
With brand loyalty at its highest point ever, it’s time to take a new look at customer loyalty within your own dealership. According to IHS Automotive, as of the first quarter 2015, the automotive industry is sitting on a ten-year high of 52.8 percent in brand loyalty - mostly attributed to an increased diversity in model offerings and an increased popularity in…
ContinueAdded by Mike Gorun on August 4, 2015 at 7:19am — No Comments
The modern dealership faces most of the same challenges of other brands in a competitive marketplace. And although it might sound daunting to figure out how to connect with every consumer, discovering your market is critical to helping your dealership market more effectively. Knowledge isn’t just power,…
ContinueAdded by Joseph Little on August 3, 2015 at 6:08pm — No Comments
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