Those of a certain age will recognize the title as a take-off of a folk song written by Pete Seeger. It was one of the most recorded songs of the early 60’s; appearing on albums by Peter, Paul & Mary, The Kingston Trio, Bobby Darin, Roy Orbison, The Four Seasons, and Joan Baez, among others. It was considered one of the most influential political songs of its time as it…

Click the book for a direct link for a preview.

http://www.amazon.com/10-Seconds-Exercise-Attitude-seconds/dp/1503048292/ref=sr_1_3?ie=UTF8&qid=1428756378&sr=8-3&keywords=10+seconds+attitude

Many dealers struggle with “should we get a responsive website or an app?”  Or “If I have a responsive website do I really need an app?” Some website companies will say all that is needed is a responsive website.  Dealers, the short answer is you should have both.  However, given the choice native apps is what your customers really want. 

Here is some proof:

• 89% of mobile usage is done through apps 
• People download 100 Million apps per…

Need an extra push to meet your sales goals? If you haven't capitalized on tax refunds yet, now is the time. On this week's Hard Facts, Samantha covers last minute strategies to get people in the door.

Don't Even Think Of An EMV Terminal Until You've Seen This First!

First of all I'd like to suggest you stop using credit card terminals altogether - and this is a perfect time to get rid of them ... but more on that below. First, let's answer this question -

What is…

Being a Winner often involves taking chances and occasionally means stepping out where others are not willing to go.  Yet, central to your attitude in life, is a belief in one’s self.  Winners have confidence and believe they have as much right to succeed as anyone else.  They don’t look for it to be handed to them for free, but they do expect to achieve…

On today's call we discussed the importance of having a red velvet rope policy in your dealership.

https://www.youtube.com/watch?v=gX6XymTxIOw

http://www.internetsales20group.com 856-546-2440

Exclusive DealerElite Member Invite To Internet Sales 20 Group 7 - New York - May 18-20

STOOPID IS AS STOOPID DOES!

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STOP LOOKING STUPID ONLINE

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IF You act like Forrest Gump, and your grammar and spelling sounds like Forrest Gump wrote it; don’t be surprised when people call you Forrest Gump.

“Stoopid is as Stoopid Does.”

The words you write reflect on you and take away from whatever message you’re trying to say. Learn the few simple things I am writing about here…

Here – means ‘At this…

An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is halving those brands’ maintenance-free programs. According to…

When is too much follow up? When do you stop calling that customer?

This is something that’s been debated for many years. When I started selling cars, I was told the 3 Strike Rule…Once you’ve made three follow up phone calls that haven’t returned, you cross them out and move on to the next one. But others think, follow up, follow up, and follow up until they tell you to rack off… So which one is it? …

"The Importance of Quality Response," presented by SCI MarketView,

named 2015’s Most Valuable Insight at third annual DrivingSales Presidents Club

Salt Lake City, UT– April 8, 2015 – DrivingSales today announced that "The Importance of Quality…

Salespeople seem to fall in to one of two classifications – worriers or warriors. There are some scattered between these two extremes but most would be categorized as one or the other.

Worriers are always worried about where the next sale is going to come from. They congregate near the front door, keeping an eye out for the next prospective customer. Usually,…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends, with a special insiders look at activity within the Specialty Markets. Tax season buying and selling…

We all have had customers that cause us nothing but grief. How do we give them the service that illustrates our commitment to customer care? It seems no matter what you do you just can't make them happy. You want to keep them as customers because you need your RO counts to keep climbing. Read this article in its entirety and you might think of these customers a little differently...…

FIRING A SALES PERSON

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This may generate some sparks, but; it is the way I see it and the way I teach it and the way I do it in the real-world. 

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When do you Fire a Sales Person?

Answer: You fire a Sales Person at that Point when you realize they are Never-Ever going to make…

The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…

Training and consulting with America’s car dealers is both fun and frustrating. Fun, because selling cars at retail presents one of the most challenging and (yes) entertaining pursuits one can endeavor to undertake. Frustrating, because car dealers have been presented with so many “quick fixes,” “magic bullets,” and “game-changers” over the past 100+ years that most…

Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand message. There are many brands, communities and media pages on Facebook – all vying for your attention. However, the last competitor that you’d expect to join the race would be a police department.

Most police departments have…

• Do you need more traffic to your website?
• Do you want people to know who you are?
• Are you willing to evolve and try new things? 

On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…