Over my years in this business I have come to know Mark Tewart, Sean Stapleton and Joe Webb as the true friends and professionals they are in representing and caring about the success of auto dealers

In my opinion, just listening and learning from them alone is worth the price of admission to the Insight 15 Customer Loyalty & Retention Event.  As someone who helped bring about dealer…

Scott Stratten, author of UnMarketing, UnSelling and other books. He shares some great insights that might be valuable to automotive digital marketers. Here is an interview from last fall's Content Marketing World event in Cleveland.   You can view his video here at Carfolks.net…

3 Ways To Measure Up For Sales Success In 2015



How do you improve your results in 2015?



With every year, comes New Years resolutions (most of which you’ve probably already broken by now), new goals, and new plans to make this year your most successful year yet. But saying great things, writing up fantastic goals and having them plastered all over your desk won’t automatically give you new success.



In a main shopping strip in the area I…

With almost everything consumers purchase, there’s an owner’s manual or set of instructions for them to use.  For decades, car manufacturers have included an owner’s manual with new vehicles. Sadly, it is no secret that this tidy three hundred-page booklet is one of the least read publications produced in mass quantity. 

Some car dealerships require that…

Simple 10 step guide specifically designed for modern selling.

These steps are guaranteed to make a positive difference, It's not rocket science, it does take guts.

We are in a market better auto sales market than any since 2005, are you making a load of money? If not give these 10 steps a try before you are forced to implement them…

What Makes a Person a Leader

Often we tend to think that people are born Leaders and destined to rise to the top because of their personality or genetic makeup.  Over the past thirty years our experience has proven that quality Car Sales Training and Dealership Training Courses can raise anyone’s potential to…

One can only imagine the results if surgeons were not required to meet the highest professional training standards possible. As ridiculous as that sounds I believe the same should apply to our dealership employees.

Click one of the links below to hear this entire call, completely free of charge!

Mobile:…

Knowing the difference between social media and social media advertising will save you thousands and help you sell more cars. On this week’s Think Tank Tuesday, I explain what you need to know about developing an effective and comprehensive social media marketing strategy that will optimize your ROI and stop wasting money.…

I consider surgeons to be the utmost professionals in our society. The title of surgeon carries with it an immediate respectability.

When we're talking about taking a surgical approach in our dealerships it only makes sense if we desire to reach the respectability of a surgeon. Click one of the links below to read the full article.

Mobile:…

In the world of performance endeavors, when the opening horn sounds, or the preverbal curtain goes up...It's Showtime.  Time to focus on the job at hand....helping a customer to be a customer in your dealership.  Whether they are buying a vehicle, getting their vehicle serviced, or stopping in for any reason...they deserve the very best…

Urbandale, IA--February 24th, 2015--Flick Fusion (www.flickfusion.com) today announced it has released an upgraded version of its mobile apps for iPhone and Android devices. Lot service companies that provide auto dealers with inventory videos can now use mobile devices to shoot high-quality HD video, text or email videos to clients, extract images from videos and upload videos to websites, YouTube, Facebook and other third-party…

Partnership means over 1,000 independent dealers will benefit from CarStory’s unique reports, which are designed to build consumer confidence in used car purchasing process and to help dealers better engage customers online and on the lot

Austin, Texas - February 24, 2015 – CarStory, the industry’s largest provider of crowdsourced data and analytics on used vehicle pricing and preferences, today announced that it has…

If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread…

6th Annual Texas Hold ‘em Tournament Night Hosted at Route 23 Ford in Butler, North Jersey!

Route 23 Ford will be hosting the 6th Annual Charity Poker Tournament (Texas Hold ‘em Tournament) to Benefit Push to Walk!…

Real-time data delivery improves customer service & retention opportunities for auto dealers 

ALBANY, N.Y. – February 23rd, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced it has integrated its dealership management solution (DMS) with VinSolutions' (www.vinsolutions.com) all-in-one management, sales and service…

Hello and welcome to this week’s Used Car Market Report with insights from Black Book and Ricky Beggs. Well, the word is officially out that Ricky Beggs' time at Black Book is limited. The final day will be April 1, 2015, and no, that is not an April Fool’s joke.



Black Book will be producing a new report that will benefit you each and every week. It's called Black Book Market…

When will I see you again? No, I am not talking about the 70’s pop song, although the lyrics just may fit the content here. I am talking about the continued trend in customer defections from our dealerships. 

Customer’s defect for many reasons and the longer an individual owns a car, the harder it can be to keep that customer. It’s not necessarily because the…

It took a mini-debate with a potential client to bring me to a conclusion: numbers do lie. Conventional wisdom says otherwise, but in the digital age there is a huge gap between seeing the numbers and understanding them in a meaningful way.

I should go ahead and add an addendum to the premise before I begin. Numbers aren't really lying, but they can definitely…

Most business owners are aware that Google offers their business a free "yellow pages" listing, and some know that it is now called My Business. For auto dealers, the importance of an optimized My Business listing will become evident as you read this article but the concepts described here apply to all business owners.

Most every time a consumer conducts a search for an auto dealership, like Orange County…

Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck leases. Topping the list is the Chevy Silverado, which has seen a 286.4% jump in Swapalease.com inventory, and an 89.6% increase in shopping consideration over the last two years.



Here are numbers on four of today's…