In the world of automotive retail, dealerships are always searching for ways to increase leads. Whether they choose to pursue that goal through third-party lead providers, increase page rankings through better SEO, or various other ways, if there is a customer in their market who wants to buy a car, dealers want an opportunity to earn their business.

When a…

Who failed who?

Well it is the first of the year again and there is the normal flood of help wanted ads for GM’s and GSM’s and recruiters looking the next big thing for the same for dealers year after year across the country. The sad thing is that is normally it is the same dealers or dealer groups that are always looking for that certain man or woman that can…

 Have you ever noticed that all head football coaches seem to say the same thing at a press conference? When boiled down, they invariably say something like "They're a good team; we have our work cutout for us; we'll be ready to play."  That's it! It makes you wonder why there are press conferences anyway-they give no insight into the challenges,…

On December 31^st, noted marketing consultant Dan Kennedy published an article titled “Change is a Matter of Choice.” He began his message by stating that now is the time when millions of people make utterly empty New Year’s resolutions. He went on to say, “the truth is, most are empty of resolve all year long,” and although I hate saying it, this phenomenon is far more prevalent than it should be within our great community of retail automobile dealers.

Way too many…

Swapalease.com, the nation’s largest car lease marketplace, unveiled results of its latest survey showing that 82% of drivers across the U.S. would consider getting a used car or truck lease that was three years old. Swapalease.com is studying the consumer appetite for used leasing and presented an online survey in front of 2,500 drivers across the country during November, 2014.



One of the benefits of a used lease would include a lower monthly payment, and approximately a third of…

Each year OEMs add more and more advanced technology to their vehicles. As a result, the skill set demanded of today’s technician has transitioned from one that is purely mechanical, into one that is more technology-based. Up until now, technicians have had access to master techs at their respective manufacturers to help diagnose and repair vehicles, and that was enough.…

 In the current economic times, having a business website is crucial for virtually all the businesses. This is more so in the car dealership industry where the majority of the buyers are conducting online searches in pursuit of the best deals. However, having a website is not the only thing that is required as it has to be good and reflect on the search engine results. To achieve this for your auto dealer website, you have to make it user friendly. This is because currently, one of…

We've booked our Spring 2-Day Workshop dates and locations!

Learn how to have the highest Sales, Customer Retention, and Survey Scores, plus over 200 word tracks, closes and ways to handle objections will be taught that guarantee that you are a top performer, and much much more.

Give us a call to book your team…

Its winter time and business is slower than normal I haven't been doing my normal 8-12 cars a month. Never had to be able to drum up my own business before and I'm struggling with making calls and getting people in. Looking for other ideas to help me be a master of my craft. I recognize that I am having a problem and am looking for advice as to how to overcome this. I'm new to this site so I don't know anyone. Any help would greatly be appreciated. it is my goal to become one of the greats…

Black Book® announced today that it has promoted Adam Mann to Vice President, Dealer Services, Activator Division. Mr. Mann will be responsible for leading a team of U.S. sales professionals and executing business development initiatives for Black Book’s Activator Division.



Mr. Mann joined Black Book in 2008 as Northwest Regional Manager, successfully developing a young territory for Activator. In 2010, he became the Southwest Regional Sales Manager, while also managing clients in…

A Man Who Misses Opportunity And A Monkey Who Misses His Branch Cannot Be Saved

On this week's Think Tank Tuesday, I will explain how you can leverage the upcoming tax season to increase sales.

People buy from businesses they like, trust, and know -- which is a big reason why establishing rapport is so important in the sales process, both on the showroom floor and on your dealership’s website.

The number one reason live chat will fail at your dealership…

KYB Americas Corp. recently received an award for their re-launched website.  The Best Website Presentation of a Product Line for Import Cars or Trucks award was presented by the Auto International Association (AIA), a segment of the Auto Care Association, at the 2014 AAPEX show.

This great news is on the AutoNetTV blog for two…

While QR codes haven’t exactly gone mainstream for a variety of reasons, one company has found a creative way to use them. Argentinian beer company, Andes, has started incorporating unique QR codes onto its bottles that allow buyers to record video messages through an app. They can then pass along the message to whomever they wish, simply by giving them the bottle.…

While the Internet changed how a dealer sells cars and how a customer shops for a car, the smartphone has completely revolutionized the car shopping and ownership experience.   Customers are empowered with information and options in the palm of their hands.  Dealers however, are also empowered with more targeted methods of attracting new customers and selling more vehicles.     

 …

by Jim Leman, Dec. 31, 2014 - Wards Dealer Business

Malware can steal customer social security numbers from finance and insurance department computers.

With malware known as Keylogger placed into a finance and insurance computer by a hacker, a cyberthief may capture every social security…

Urbandale, IA--January 5th, 2014--Flick Fusion (www.flickfusion.com) today announced a collaboration with ZMOT Auto (www.ZMOTauto.com), a leading automotive digital velocity firm, to produce vehicle inventory videos with voiceovers in a conversational style for Spanish-speaking car buyers. Auto dealerships that cater to a Spanish-speaking clientele can now include inventory videos as part of a comprehensive…

I'm very proud of the study our team just released that tracked and graded over 400 Automotive Mystery Shops for 30 days. In the study, we read every email and listened to every voicemail. Also, we graded dealers' REAL response time: that is, the time it takes them to actually pick up the phone and call the prospect. Since we used a valid, working…

Why Are Customers So Defensive?                                                                                                                      

By David Lewis

During my training seminars all over North America, regardless of whether I am working with Salespeople,…