It’s no secret that the FTC has been monitoring brand usage of social media. The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the social media platform and whether or not the account is a brand account, an agency account, or company employee’s personal account – and yes,…

Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.



Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…

Forgive me for saying this, but from where I now stand, it is quite apparent to me that there is way more opportunity for improving profitability than most dealership managers are aware of. I certainly know looking back on my career (and I thought I was very pro-active) that there was so much more opportunity to be realized than I was able to completely grasp at the time.

Most people agree that there is more upside potential left on the table, they are just not…

When I read these questions on the Careerbuilder site http://personified.com/faq (Frequently Asked Questions) this is what I see. Their FAQ section should stand for Frequently Averted Qualities!



Question:

Why doesn't Source and Screen offer a guarantee on a hire?

Answer: Because if you don't hire the people…

If I've heard this once I've heard it 1,000 times. "We've tried all the traditional means to find techs, from dangling 'We're hiring Techs' banners out front, to newspaper ads, to radio spots, to online job postings, to auto specific job boards. We've even tried offering finder's fees to our internal employees, but we JUST CAN'T FIND ANY TECHNICIANS AND NOW we just…

Calling all OEM Field Factory Reps, 20 Group Leaders, Dealer Group Platform Executive Managers, Dealer Counsel Members, National Training Directors, Regional VPs, Distributorship District Managers, Fixed and Variable Ops Directors!

Don't abandon your dealerships when it comes to recruiting. THEY need your help and YOU need their focus on selling and…

Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s?  It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and family. A few typed words on a smartphone, or the sharing of a…

The answer to the question everyone asks about marketing & advertising.

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Feeding America's Text-to-Donate Program! 

Now is the time to show your support by making a donation to the Feeding America Program and Route 23 Ford will donate $10.00 to your Owner Advantage Card for every $10.00 donated.…

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women.

Women-Drivers.com asks women to complete an optional 25 question survey about their dealership experience after completing a dealer review. An amazing ninety-two percent of women complete this extensive survey primarily to share their experience with other…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw slightly less depreciation in November (-1.9%) compared with October levels (-2.0%). Domestic cars changed -2.2%; import cars changed -1.8%; domestic trucks changed -2.2%; and import trucks changed -1.6%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



Truck segments saw some of their largest…

Are You Selling in the Zone?

Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being focused and prepared to sell, a state of mind that some call being “in the zone.” There are some concepts that are timeless, and, even after more than a decade later, these stand the test of time.

Being in the zone is about more than just focus and experience, it is actually a different…

Stop Being Reactive And Start Being Proactive



Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.

On this episode of…

As I travel throughout my business days I come across way too many not smiling faces and unfortunately many of those faces are on showroom floors of dealerships.  A smile is the international sign for "I'm glad to see you".  I'm not talking about those fake smiles I see some people put on as part of the 'meet and greet".  I'm talking about those genuine smiles that come automatically to your face when you are genuinely glad to see someone. 

Hear are some interesting facts…

Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to record peaks, according to Q3 Kerrigan Quarterly Blue Sky Report;

Kerrigan Advisors announces new private equity/family office advisory to meet evolving market needs

Irvine, CA, December 2, 2014 – U.S. dealership buy/sell…

 With gas prices at five-year lows, a new survey from DMEautomotive shows that car travel is the way to go for 35% of travelers over the winter holidays; and these consumers are making sure their ride is safe: 90% plan pre-trip maintenance

Daytona Beach, FL – December 2, 2014 – With gas prices at five-year lows, new research from DMEautomotive (DMEa) reveals that a whopping…

You may still be feeling full from a big Thanksgiving meal and an overload of college and professional football but we are glad you have joined us for another Used Car Market Report from Black Book. Yes, it was a short week of market activity, but there are still some highlights to point out.



Gas prices at the pump fell another $.07 for the week to reach $2.82 per gallon, now $.47 below…

Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…

Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.

PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and BDC expert, Stan…