All Blog Posts (12,619)

A Breakdown of Local Awareness Facebook Ads

Local Awareness Facebook Ads

Facebook is looking to add a new service to its Facebook Ads list within the coming weeks. Known as Local Awareness Facebook Ads, this new kid on the Facebook Ads block is looking to do what other Facebook Ads currently don’t: promote your business’s address.

Not only are Local Awareness Facebook Ads going to be easy to create, their objective is to reach a local audience at the lowest possible cost. That will make…

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Added by Erin Ryan on October 22, 2014 at 11:00am — No Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash,…

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Added by sara callahan on October 22, 2014 at 9:25am — No Comments

Do You Know How Many Website Visitors You Get Late at Night?

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at hand.

Buying a car or getting it serviced are two of those important…

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Added by jeff sterns on October 22, 2014 at 12:56am — 4 Comments

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.

For car dealers, this…

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Added by Erika simms on October 21, 2014 at 7:35pm — No Comments

Lovely Monmouth & Ocean County Realtor

Jennifer Gere is My #1 Central Jersey & Jersey Shore Realtor for Luxury Homes!

If you are shopping for luxury home or looking to put your home on the market, I have nothing but good things to say about Jennifer Gere and her ability to list and find luxury homes for sale in the Jersey Shore, Central Jersey and South Jersey. While this is an…

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Added by Jonathan Morales on October 21, 2014 at 3:30pm — No Comments

8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).

 

Entry-level and small cars will also…

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Added by Black Book on October 21, 2014 at 1:51pm — No Comments

AutoLoop Welcomes Sales Rep Sean Donovan

Clearwater, FL--October 21st, 2014--AutoLoop LLC, a leading developer of sales-generation and customer-retention software for auto dealers, today announced the addition of Sean Donovan as Sales Representative for western North America. Donovan brings nearly 20 years of automotive marketing, technology, and analytics experience to the team, and his new position…

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Added by Graham Annett on October 21, 2014 at 1:40pm — No Comments

Who's holding you back?

Is something or someone keeping you from achieving more success at your dealership? If so, you need to address it for your business to grow. I show you how to approach the issue and overcome the obstacles keeping you from success on this week's Think Tank Tuesday.…

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Added by Paul Potratz on October 21, 2014 at 9:52am — No Comments

Pizza Wars Revisited

In February 2010, I wrote a blog titled “Pizza Wars: Why Auto Dealers Need to be Involved in Social Media.” I was reminded of this the other day when I saw that Domino’s Pizza earnings had surpassed Wall Street’s expectations.…

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Added by Rob Hagen on October 21, 2014 at 9:30am — No Comments

Dealerships Need to Use Facebook’s Internal Scheduler When Scheduling a Facebook Post

Facebook Scheduler

There are many third party apps available for scheduling to social media, however, when it comes to Facebook, you should be scheduling your posts using the site’s internal scheduling tool for best Facebook marketing practices.

Facebook has a sensitive algorithm, and due to its sensitivity, it tends to perform at its best when posts are shared organically. This means that you…

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Added by Erin Ryan on October 20, 2014 at 7:52pm — No Comments

When Politicians Veto Their Own Cars

Fair or not, some constituents are unhappy with what their elected officials are paying to drive. In the majority of cases, these cars are leased. Some opponents are even using the price of the car lease in attack ads. Politicians have…

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Added by John Sternal on October 20, 2014 at 5:32pm — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2014

 New Car IQ from Pearl Technology wins 2014 Innovation Cup Award and “YouTube Postal Service” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus, wins the 2014 Dealer Best Idea Award; presented at 2014 DrivingSales Executive Summit  

 

Salt Lake City, Utah – October 20, 2014DrivingSales today…

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Added by Crystal Hartwell on October 20, 2014 at 1:55pm — No Comments

Auto/Mate Integrates DMS with etfile Document Management System, Streamlining Auto Dealer Workflow

ALBANY, N.Y. – October 20th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with etfile's electronic document management solution. Auto dealerships using the etfile document imaging, filing & retrieval system can now receive deals from…

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Added by Mike Esposito on October 20, 2014 at 12:33pm — No Comments

The Top Ten Auto News Stories of the Week: October 11 - 17

Hey Auto Professionals -- catch up on last week’s latest and greatest automotive news stories and blogs from around the Web! In this edition of the Top 10, we’ve got articles about the best tips to streamline your dealership’s internal processes, how using multisource data can help automotive marketers, a hands-free Cadillac, and much more. …

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Added by Lisandra Ramos on October 20, 2014 at 9:36am — No Comments

Our Connections are a Reflection of How to Market a Dealership

Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.

This is a competitive world. The competition level is draining and…

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Added by Subi Ghosh on October 19, 2014 at 6:48am — 2 Comments

11 Photos That will Never Sell A Car Online

Selling a car online is now mainstream. But you can easily screw up your chances for success, usually with the photos you select.



“Especially when car shopping, price and car design have always been the two biggest hot buttons that will dictate the success of a car sale,” said Scot Hall, Executive Vice President of Swapalease.com. “Photos that showcase the car’s design and features are even more important in a peer-to-peer sales environment such as the Swapalease.com…

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Added by John Sternal on October 17, 2014 at 12:46pm — No Comments

Am I Really A VIP?

I had just finished reading this article on marketsoft.com about customer loyalty, when a business associate told me about a similar situation that happened to him. In his mailbox was a glossy, oversized postcard offering a discounted oil change for his vehicle from the dealership from…

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Added by Mike Gorun on October 17, 2014 at 9:27am — 1 Comment

Sean V. Bradley "Money Mind Mapp" Keynote Speech - Internet Sales 20 Group - Boston, MA - 2014



http://www.internetsales20group.com 856-546-2440

Sean V. Bradley "Money Mind Mapp" Keynote Speech - Internet Sales 20 Group - Boston, MA -…

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Added by Sean V. Bradley on October 16, 2014 at 9:54pm — No Comments

The 2015 F150 NJ Tour & Test Drive Event

Nationwide 2015 Ford F150 Test Drive Event - Drive the Future of Tough.

Just like the Mustang Bucket List Challenge, Ford has introduced the 2015 F150 Tour Event which will be hosting…

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Added by Jonathan Morales on October 16, 2014 at 6:21pm — No Comments

5 Tips for Creating a More Predictable Work Environment

5_tips_header

Most Monday mornings I find myself standing in NCM Institute’s beautiful training facility in Kansas City, welcoming a new class of dealership managers who come to us for formalized training specific to their job responsibilities. Even before introductions, sometimes I will ask the class some questions:

“How many of you, when you interviewed for your first job in the car business were shown a written job description and job objectives or expectations that you would…

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Added by Robin Cunnigham on October 16, 2014 at 2:04pm — No Comments

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