I'm a big fan of putting the power of targeting in the hands of the dealer. We're not one of those who believe that we know best about our clients' market, demographics, and customers and we try to put our expertise in social and search to play with their understanding of the area and their business to guide us to success.

The improved sourcing, data…

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads being posted to YouTube and even broadcast on television, and weak…

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with one of our relatively new clients. They decided to invest in a $100 gift card. The basic premise was that people would submit couple…

360 Degree View of Whats Around You!

It's no surprise that Infiniti developed an innovative system back 2007 when most cars didn't even have the option of a Rear View Camera, Infiniti was working on the Around View Monitor system which is a step above that!

So How Does It…

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Mike Udell, General Manager Of Toyota Of Grand Rapids Speaking At Internet Sales 20…

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive dealers, those who truly want to dominate, cannot do so if…

How to perform in the Top 1%

I was talking with the woman I love yesterday. She loves me, yet, when talking about car salesmen, she is convinced their primary mission is to find a sucker. WHAT?? Those are…

“The customer is always right” has been the trademark phrase used by businesses in the United States for decades.  By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively when concerns arrive.

As customers become more educated…

For some people, the automotive industry can have a bad reputation. A history of unethical sales people, unattainable financing, low product quality, and high fuel-consumption has led some people to see the industry as a necessary evil; good for transportation, but not great for the community or the world.

If you take a closer look at the automotive sector, however, you will find many shining examples of hard-working, ethical individuals who truly care about their…

Support the Devan Infiniti Striders! 

Devan Infiniti in CT is taking part in the Making Strides Against Breast Cancer Walk which involves a 5k (3.1 mile) non-competitive walking event to help support people facing breast cancer and their families by raising awareness and honoring…

According to Hubspot, emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence(which are then divided into 4 skills: self-awareness, self-management, social awareness, and relationship management),…

This article was written by Robin Cunningham and was originally published on the NCM Institute Up to Speed blog. 

Is it just me, or does it seem like so much of what we take for granted in life is a zero-sum game?…

Greetings  friends,  

Companies that have a sense of urgency provide the very best service. These companies retain more customers and have greater customer satisfaction. A team that has a sense of urgency never gives excuses; they just hustle and utilize great processes! No matter what business you are in, a sense of urgency is required to achieve true…

What's your favorite part of being a #VW owner, Douglas Volkswagen wants to know?

Visit Douglas VW on Facebook to Post Your Response! …

Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, reports domestic auto leases are seeing the largest price drops during September. Seven of the top ten popular lease vehicles with the biggest price drops in September are from Chevrolet, Chrysler, Ford and Buick, with prices discounted as much as 46% from the previous month.



Wantalease.com is the nation’s first online destination for new car lease deals, and it is a sister marketplace to…

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Do You Wish You Could Make $150,000 Or More in Automotive Sales? - Intro Video For Internet Sales 20 Group 6 In Boston - MSADA

Mark Hergert, CEO of Auto Credit Financial, is America’s friend in the special finance arena. Mark is constantly working to link car buyers who need a high-quality vehicle with local dealerships that are looking to sell reliable, comfortable vehicles at a fair price. 

Mark understands the auto industry, and has built Auto Credit Financial with you in mind. From…

Auto Credit Financial is the nation’s most effective source for automotive credit financing. By seamlessly connecting buyers and dealerships, founder and CEO Mark Hergert makes the car-buying process easier than ever.

The story of Mark Hergert and Auto Credit Financial, however, is not one of constantly smooth times. It’s a story of hard work, innovation, and risk-taking, but above all else, it’s a story of perseverance.…

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"Who's Your Danny" Music Video Produced By LA Dubb - Internet Sales 20…