I'd like to have a heart-to-heart with dealers and high-level managers at dealerships, because I am genuinely curious about something. You are all focused on customer loyalty these days, as you should be. It takes genuine effort to earn--and keep--a customer's loyalty. You implement best practices, train your employees, try to keep your employees happy and motivated so…

Are you just starting your…

Free webinar on Thursday, October 2^nd at 2 p.m. EST offers a completely new way of measuring customer value, plus five things every dealership can do to increase retention NOW

Daytona Beach, FL–September 23, 2014– DMEautomotive (DMEa) announces the 10^th in a series of webinars the company is hosting with Automotive News. The 60-minute webinar, Your Service Retention Metrics: Lying Liars…

GM Releases Information On The Future Of Its Connected Car Strategy:

But The REAL Questions Are:

• What does this mean for the future of in-car connectivity?

• Why does this matter for my dealership?

Debrief ---------------

Mary Chan, General Motor’s President of the Global Connected…

‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ selected by dealers as DrivingSales Innovation Cup Award finalist; Gubagoo to present onstage at DrivingSales Executive Summit

West Palm Beach, FL and Salt Lake City, UT – September 22, 2014 – ‘Gubagoo Behavioral Engagement & Analytics Technology (BEAST), and Chat and Call Centers’ has been named a finalist…

Welcome to this week’s Beggs on the Used Car Market, with data and insight from Ricky Beggs and Black Book. As we passed through each day with attendance at auctions and watching others online by the editors, it is obvious regarding the interest in the used market while recognizing the overall value movement and the number of no sales, that we are fully engaged in the beginning of the…

Nissan Engineers Build Innovative Concepts.

The Nissan Engineers needed the efficiency of the Leaf with the effectiveness of the Frontier so Arnold Moulinet, a Nissan Engineer spend months drawing up designs for their UTE concept. The Nissan Engineers built Sparky, a Leaf-Frontier Combination that has become their parts hauler that…

   Inventory management systems should be about helping you maximize profit and minimize risk, car by car and store by store. That’s it. But the problem is that a goal like that can seem confusing. There are so many trendy, overly complex methods being promoted and sold, so many “better and new ways,” that it’s hard to know what’s right.…

Like any well-run organization, success in the dealership environment is interdependent on how clear the processes are and how efficient the associates perform within that system. There's an old business axiom that states “it’s either a process problem or a people problem". Each department is linked together through a myriad of different…

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and money there are some questions that can help you make that decision.

Do you send out personalized…

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate landing page rather than push them directly…

Greetings friends,

It always amazes me how much time and money we tend to spend on everything, but what really matters. It is very understandable that money must be spent on marketing for programs that will bring in new customers and keep them coming back over and over again. I also understand how important it is to provide customers with special promotions, coupons etc. as the…

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the dealership but did not buy. Many dealerships, however, don’t take…

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all of the studies…

What's the worst thing that could happen if you ask a customer to…

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto…

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have…

Shopping for a 2014 Nissan Pathfinder in CT? 

Alfano Nissan still has several 2014 Nissan Pathfinders for sale in Torrington, Connecticut! Equipped with the available…

#1 Business Book Publisher, Wiley & Sons Release The Cover Of Sean V. Bradley, CSP's New Book "Win The Game Of Googleopoly"… The Secret Strategy of Search Engines.

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one…