The Automotive Advertising Experts show is hosted by Philip Zelinger, the President of Ad Agency Online. 

Philip will be joined by Ron Morrison, the President of iDrove.IT, on Friday, September 12th…

Greetings friends,   

No matter what we do, or where we are at, we have issues. What we need to do is stop looking at our issues as problems and start looking at them as opportunities for improvement. Once we have determined what our opportunities are, we must attack…

What if you could…

It seems that in recent years retail automotive conferences have gained momentum in popularity. In fact so many conferences are popping up that car dealers now have a difficult time deciding on where they want to go. The reality has become that some conferences duplicate one another while others bring true value to the industry by offering unique speakers and settings. Let’s talk a look at this fall’s conferences and discuss what makes them.…

Is it time the auto industry got serious about a used lease program that mirrors the effectiveness of the CPO programs? Scot Hall, EVP at Swapalease.com, who has been talking about the need for a used lease program, especially based on recent trends in the auto industry:

• The appetite for leasing is now past 25% of sales according to Experian and is nearing all-time high levels
• Industry insiders say…

Do you think your customers feel the same about your company as you think they do?  Think again, they probably don’t.

These days, car dealerships, try to express their individuality from their competitors through value propositions. Almost every dealership has some sort of template or message as to “Why Buy from Us” integrated into their communications with…

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a mistake.

The truth is this: more is not more. It's less when it…

Welcome to this week’s edition of Beggs on the Used Car Market, with data and insight from Black Book on the used car markets. The opening week of college football brought mostly expected results along with a few surprises, and this Bulldog is pleased. And as the new car sales totals were reported this past week, most every manufacturer, along with the franchised dealer body, is pleased…

FOR IMMEDIATE RELEASE

Urbandale, IA--September 8th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, today announced the availability of VidMail, a video email marketing tool that makes it easy for auto dealer personnel to create customized videos for lead inquiries without ever having to leave their desk. Video emails are a proven way to increase open rates, click-throughs and…

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw a slight improvement in August with overall depreciation at -1.3% compared with -1.5% in July. Domestic cars changed the most at -2.5%; import cars changed -1.6%; domestic trucks changed -1.1%; and import trucks changed -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



The lower…

Big Brother to the VW Touareg, the VW CrossBlue Concept!

The Volkswagen CrossBlue Concept can be considered a bigger-brother to the VW Touareg. Essentially the VW CrossBlue Concept is 6" shorter than the 2015 VW Touareg for sale in NJ, but longer and wider. The VW CrossBlue Concept…

In 1991, a 5’2” 125-pound cowboy stared into the face of Wolfman Skoal. a young 2,000-pound bull with a bad reputation. So bad, in fact, that a $500 bounty existed for any rider that could tame the beast and ride a full 8 seconds. Wade Leslie accepted the challenge. As he mounted the bull in preparation for his ride, the bull promptly lay down in the pen. He considered…

We'll this is it, the time has finally arrived- no more Sundays of having to watch downhill skiing, slow…

The 2015 Mitsubishi Lancer Evolution is the Last Year! 

Mitsubishi has confirmed, and all the Lancer lovers are upset, the 2015 Mitsubishi Lancer and the GSR and MR Evolution models will be no more! Mitsubishi is focused on creating more fuel efficient and electric cars so they are cutting out one of their most popular and sought-after sport sedans with all-wheel drive…

Meet the staff of University VW Market Volkswagen of Albuquerque serving , Rio Rancho, Santa Fe, NM committed to providing the best customer care in auto sales, parts, collision center, special financing, make ready, reception and more.…

On Episode 9 of the +MarketPunch Podcast, Joe Chura CEO of DealerInspire explores what Responsive and Adaptive web design is all about and what it means to your mobile web strategy. 

The differences and similarities between RWD & AWD

- If one is "better" than the other

- Why we should pay attention to Google on the subject

- The bottom line when it comes to…

http://www.internetsales20group.com 856-546-2440

Sign Up For the Internet Sales 20 Group in Partnership with the MSADA before seats SELL OUT……

Friends, call your office manager and have him or her provide you with the last two uniform invoices for you to review. A new client of ours was shocked to learn they were spending $50,000 a year in non-uniform items! Things like air fresheners, mop handles, dust mops, hand soap, and floor mats are just a few we found. Why spend thousands in renting things so cheap to own? Do you think…

Expanded roster of presentations selected by a dealer panel; topics range from wearable tech, social media, mobile marketing and SEO to F&I, service, location-based and website strategies, and more; breakout presenters include some of the auto industry’s most innovative dealer executives and thought leaders

Salt Lake City, UT – September 4, 2014 –…

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show ROI for their services. Furthermore, how is a dealer to know whether the…