It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page. If the searcher is not taken directly to the content they are seeking, they are forced to do a second search for the information once they…

The bad part about search engine optimization in the automotive industry is that there are so many companies that report on what they do for SEO rather than what they're accomplishing with their efforts. We've seen this hundreds of times when bringing on new clients and it's time to set the record straight.

It isn't hard to track the key performance metrics…

Website chat is viewed by many dealers to be an alternative method of communication, as it should be. There are some who view it as a lead generation tool and they can look at numbers to show that they're getting more leads, but to truly test their results that must take a closer look.



Properly positioned and managed chat on dealer websites can definitely be…

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as important as a suit, you probably want to go to a…

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same direction. They have service customers and they have sales customers. They divide them…

August 2014 marks AutoNetTV’s 100^th episode.  For eight and a third years, customers in various auto care facilities have been entertained while they learn how to save money with timely car care while enjoying better vehicle performance and increased safety.

Just how much money have the millions of AutoNetTV viewers saved?  Well, it’s…

Among Millennials, 53% of Car Buyers Are Female

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents about any product and…

ATTENTION CARS.COM CUSTOMERS: If you received an email asking you to update your account credentials it has all the marks of a "phishing" scam. (For you neophytes that is when a fake site is published that looks real but is only there to steal your logins and passwords.) I would avoid logging into any Cars.com dealer portal sites without checking with support first. It will ultimately be less of a headache than having your dealer account temporarily compromised.

This article was written by Steve Hall of the NCM Institute Center for Automotive Retail Excellence. 

Is it a Knowing Issue or a Doing Issue that is holding you back?

Have you ever thought about what keeps you from becoming the best you can be? Hopefully, not only have you thought about this in the past, but you think about it on a regular basis. Though this thought…

Last week, AutoTrader.com released a study revealing that social media hasn’t impacted millennials’ car buying process. While this may sound discouraging for dealerships, ruling out social media might not be the best option. What if your dealership’s just not doing “social” the millennial way?

A more…

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials, including 1.2 billion user name and password combinations and more than…

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises.  How about walking into your bank and having the ATM talk with you and then give you a gift for being a customer?  Could that surprise highlight…

Does your staff gravitate towards drama? We all have overheard at one time or another our staff talking about customers. What is your action plan to eliminate drama in your dealership? 

Click the link below not only to hear the consequences of allowing drama in your shop, but also how to combat it!

 …

AutoTrader releases groundbreaking statistics on the future of the automotive shopping experience.

Millennials have the pedal to the mobile metal and are shaking up the automotive…

More than 37 million vehicles have been recalled so far in 2014. Will these recalls have an adverse impact to lender portfolios? I’d like to see if you have time to review new research from Black Book Lender Solutions that takes a closer look at what lenders  might expect. Click here to download the report.

While safety has understandably been the main concern with these and most…

http://www.internetsales20group.com 856-546-2440

Danny Benites Will Be Speaking at the Internet Sales 20 Group - Boston, MA - September…