Every single day salespeople come to work. They come with a purpose or an…

The key to achieving good ROI with social media and social marketing lies in the business understanding of how to correctly use CRM as a process and not just software. The secret is in their understanding of the R in CRM as a process for establishing meaningful relationships. The challenge however, is that as businesses seek out technical solutions as a means of automating…

What Were You Thinking?

       It has often been said that the questions are the answers when it comes to selling anything.  The better you become at asking questions, the more success you’ll enjoy.  The key is asking the right questions.  But, you can’t teach every question for every situation.  Otherwise your sales people will never leave the training room.

     There is one question that I believe fits any situation and it provides…

"Never Fear Competition,"

"fear complacency."

You don't have to be in a bad spot in…

The Valerie Fund and the Salerno Duane Buick GMC Giveaway! 

In order to increase the awareness about the Valerie Fund, the Salerno Duane Buick GMC dealership has setup a special sweepstakes by offering customers the opportunity to test drive or even buy a new car…

AutoSuccess Magazine and I sat down to discuss giving and taking the T.O.

http://traffic.libsyn.com/sellingsuccess/AutoSuccess_342_-_Marsh_Buice.mp3

Share with your team, I'd love to hear your thoughts.

Thanks for listening…

There's no question your mindset shifts when your staring at only 2 days left in your month.

When others wilt- you need to waltz. When others wilt under the pressure, electing to sit and accept "It is what it is" as their fate because they only have 2 days left, you take a stand and fight-vowing to dance with every opportunity you can…

The words "big data" have been buzzing around the marketing and advertising world for a few years now. Technology has made it possible to do things with data through analysis and proper utilization that weren't very easy a decade ago. It's a good thing, but it's not enough.

In the automotive industry, we see it used for everything from conquest sales to social…

In our modern world of technology and instant information, consumers are increasingly seeking answers to their questions online rather than asking a business for it. One way that consumers are doing this is through video content they find online. Video content provides many benefits for consumers as well as businesses. In the automotive industry, there are many companies…

It's always a pleasure to write a post about Success and we have some Great News! Rountree GM/Nissan in Florida hit the 200K Club! Congratulations to the entire Team!

In this picture from l-r Tom Dallett Fixed Operations Specialist, Dan Shelly General Manager, Donnie Rosbury Service Manager and Gary Halter Parts Manager.…

25 Things Veteran Managers Need to Hear

(But don’t want to…)

In life, we all need someone to just tell us the hard truth.  Even when it’s something we really don’t want  to know.  Call it tough love, a reality check, or the ugly truth..  It is what it is.

My wife is talented…

 Ramsey Mazda is Awarded as a 2014 Gold Cup Certified Dealer!

Congrats to Ramsey Mazda for continuing to provide the best customer service and loyalty as well as being a top performing new Mazda sales dealership in the area. This success has earned…

The knowledge that dealership professionals possess is inadequate to do the job for which they are hired. These individuals receive the bare minimum training necessary for them to interact with clients during the in-dealership sales process and in most cases, no more. This approach to professional development is wreaking havoc on all of the other processes that…

In the NFL, one of the most valuable commodities a team can have are its fans. Countless times we hear about the effect that home crowds can have on the gameplay of the athletes on both teams. Termed the “12^th man,” this phenomenon is extremely powerful as it can motivate the home team, while at the same time making it more difficult for the opponent. Think of all…

This article appeared in the March 2014 issue of Auto Success magazine.

If your dealership consistently receives higher-than-average CSI scores, you may believe that a good percentage of your customers are happy and therefore loyal. But you may be wrong. Customer satisfaction and customer loyalty are two completely different…

Stay Away From The Fried Twinkies!

By: Alan Ram

Quit comparing yourself to the mediocre masses! It seems that so many managers have an attitude like “yeah we’re bad, but we’re really no worse than the rest”.  That’s the equivalent of going to the state fair and comparing your fitness level to the people standing in line waiting for fried Twinkies and chocolate-dipped bacon. Step up your game! Start measuring your performance and…

"I'm not a businessman, I'm a business, man."- Jay-Z

What most people don't realize is that even a living person can become a brand. This is a basic staple of advertising and sometimes it needs to be asked: what exactly is a brand? In a…

Today’s Women’s Wednesday focuses on women’s reviews, and why they MUST be a critical, daily and intentional component of your business practice – both with the sales team and in the service drive.

As the #BigDataAuthority on women’s dealership experiences, we have shared that this powerful buying segment will purchase 27 million cars at new and used car dealerships this year. That equates to over 75,000 vehicles a day. What is your share of…

Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I have always used LinkedIn as my primary method of…