Every year it seems that "hot topics" emerge in the automotive retail industry; this year much of the focus is on fixed ops and customer retention. Dealers spend a small fortune on websites and Internet marketing in order to capture customers; now they are realizing that an equal amount of resources and energy should be spent on servicing and keeping those customers.

If customer retention is the goal, keep in mind that true customer loyalty is achieved not by a product but by…

The number one reason for customer defection is lack of personal care. How much attention do you pay to the little things?

On Today's call Tony DeLeonibus shared an experience he recently had, in a dealership near his home. Click the link below to see if this story could have happened in your dealership.

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Most people have call reluctance at one point or another.

Yesterday we had a guest speaker, his name is Maurice Belanger. He is an expert that works for dealerships, primarily in their call centers.

His company specializes in cost efficiency. They achieve this by contacting your unsold customers over the phone. Click the link below to find out…

The Sales department has used the 300 percent rule for years.

We believe this rule must be applied to every Service department.

To hear how to implement the 300 percent rule in your dealership simply click the link below.

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Everyone has a go time, no matter what time of the year it is. You have to have a maximum turnaround for scheduling of two business days.

When a customer calls your dealership with a service engine light on, or a recall you need to be able to tell them: "I can have you in tomorrow, or the day after tomorrow."…

Everyone has a go time, no matter what time of the year it is. You have to have a maximum turnaround for scheduling of two business days.

When a customer calls your dealership with a service engine light on, or a recall you need to be able to tell them: "I can have you in tomorrow, or the day after tomorrow."…

Everyone has ups and downs in life. It is easy to be positive when everything in your life is going great. It is much harder to stay positive when it is all falling apart. How we react in these situations is what truly defines us as people.

Listen to this call and see what kind of person you truly are. Click the link below to see if we can change…

Transparency is critical to Generation Y and it starts with the job posting.  Dealerships should consider posting information regarding employment directly on dealership websites to include details on job responsibilities and expectations, compensation and benefit plans,…

Remember what is important in life.

By the…

National study of over 366,000 vehicle purchases shows, for the first time, that dealership branded mobile apps influence consumer vehicle purchases

Daytona Beach, FL – May 6, 2014 –DMEautomotive (DMEa) today released key research findings from a first-ever study of over 366,000 purchase records, from a mix of 111 dealerships that offered a dealership-branded mobile app during the course of a full year,…

One of the retail automotive industry’s greatest challenges is attracting educated and young talent.  Most career seeking university graduates overlook the automotive industry when considering employment.  Their distaste for the automotive retail industry is typically fueled by negative thoughts about long work hours and confusing, commission-only based pay…

This article was written by NCM Institute instructor, Steve Hall, and was originally published on the Up to Speed blog. 

Today’s article is intended as a wakeup call to General Managers and a profitability lesson to Parts Managers.  So, I’m going to lay it on the line…

It amazes me when I see parts departments with…

The 2015 Jeep Renegade has finally been released!

The 2015 Renegade has been a complete attention grabber and thats what Jeep has wanted! The 2015 Jeep Renegade CT Trailhawk edition is probably one of my favorites. It's such a small and compact SUV that still has it's…

This blog is the first in a series I plan based around how to better use dealer data in marketing to customers. There is a reason that ‘Big Data’ has been a hot topic in the automotive industry for the last few years. Many retailers in other industries are using it quite successfully to target their marketing and offers to their customers based on transactional and…

When having a conversation make sure you

are both on the same page.

Have a great attitude…

In a world filled with companies vying for consumer attention, many marketing agencies advise that making more noise is an efficient strategy. Think about many dealerships’ sales strategies in handling customers who have actually expressed interest in a vehicle. Many dealerships employ templates and strategies designed to bombard consumers for the first week or so with a…

Well this is it…

The final…

Quick, look over at your waiting room. What are over half the people doing? I’m willing to bet good money that the majority of them are on some type of digital device.

With over 147 million Americans…

Welcome to this week’s edition of Beggs on the Used Car Market, with the latest valuation data from Black Book. Now that we have reached the fifth month of the year, unless you are in Dutch John, Utah, or some other location of 8,000 feet of elevation or higher, we are probably through with the winter type weather, finally. We may also be past the peak of spring used car activity and overall strength…