Both automotive management and…
ContinueAdded by Stephanie Young on April 8, 2014 at 11:30am — No Comments
How much influence does ‘change’ have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
According to results of an online survey presented to more than 1,000 drivers across…
Added by John Sternal on April 8, 2014 at 9:13am — 1 Comment
Added by Tim Marvel on April 8, 2014 at 1:00am — No Comments
Let’s face it, times are changing. We are in an age where technology is advancing rapidly and it’s changing the way people run their lives. The creation of the mobile app has replaced how the world uses the internet, changing businesses all over the world. People are finding apps more simple, useful, and faster than websites. Mobile apps are bringing businesses more widespread consumer mobile adoption as it enhances their corporate marketing strategies. This mobile take over isn’t just…
ContinueAdded by Matt Kuczka on April 7, 2014 at 11:22am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with the latest vehicle valuation data from Ricky Beggs and Black Book. We trust you have had a good week on the retail lots, in the auction lanes and airwaves and within the finance offices.
For those of you who have commented over the past several weeks that you expect the market to soften, you will…
Added by John Sternal on April 7, 2014 at 11:21am — No Comments
"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"
When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on there and…
ContinueAdded by Big Tom LaPointe on April 7, 2014 at 11:00am — No Comments
Here is a great thought to start our week out with!
Being an old Navy guy this picture hits home.
Notice how calm the waters…
ContinueAdded by Tim Marvel on April 7, 2014 at 1:00am — No Comments
Added by MANNY LUNA on April 6, 2014 at 7:00pm — No Comments
Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof. I accept responsibility for providing proof of my performance. However, I question short term quantitative evaluations that don't consider the qualitative long term benefits of customer loyalty, satisfaction, retention and residual income derived from a comprehensive marketing plan that includes social media.
A real world…
Added by Philip Zelinger on April 6, 2014 at 12:00pm — No Comments
Volvo's Concept Estate, the Future of the Volvo Lineup.
Cutting Edge Technology combined with impeccable luxurious styling both on the exterior and interior with an iPad-styled touch-screen display system.
Some pictures of the Volvo Estate for those who haven't seen them yet, it's…
ContinueAdded by Jonathan Morales on April 6, 2014 at 9:30am — No Comments
A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.
Much of what we do in the car business comes with assumptions. We do things that we have known from past experience to be successful.…
ContinueAdded by Jeffrey Amegod on April 4, 2014 at 3:00pm — 1 Comment
The Latest Redesigned of the Ford Transit Connect for 2014 has peaked my interest.
It's not every day that a "car guy" can find a mini-van or commercial van that is correctly design to look appealing to them but Ford has done it! The 2014 Ford Transit Connect Wagon and Commercial Vans features some common stylish cues of Ford's current new lineup with the wide-open grill, curves, stylish headlights and taillights, fog lights and wheel…
ContinueAdded by Jonathan Morales on April 4, 2014 at 2:30pm — No Comments
President & Founder, Alan Ram, was mentioned for his discussion on best practices for increasing both telephone and online conversion rates at the 2014 Toyota Los Angeles Region Dealer Meeting! Ram discusses the importance of video e-mail (CoVideo Systems) to stay competitive in the automotive industry.
Added by Alan Ram on April 4, 2014 at 1:18pm — No Comments
Hi everyone, I wanted to introduce myself and my main hobby (NJStangers). Just like many of you, I'm a real car guy...I like them all but I prefer American Muscle. I work on my own cars, attend lots of events for causes and host my own when I can. I started this local New Jersey Mustang Club during my Freshman year in college in 2007 and in the last 7 years, it has grown to one of the biggest and most recognized Mustangs clubs on the…
ContinueAdded by Jonathan Morales on April 4, 2014 at 12:21pm — No Comments
Added by Joseph Cala on April 3, 2014 at 3:48pm — No Comments
The internet is fundamentally changed the way people find, discover, share, shop, and connect. And, in the current digital marketplace, the automotive dealership industry has to shift their advertising strategies to make sure they move ahead of the competition. Building an effective SEO campaign will help your dealership leverage a completely customized solution for driving traffic and generating more sales. Marketers are shifting their budgets away from “interruption”…
ContinueAdded by Fred G. Slabine on April 3, 2014 at 1:47pm — No Comments
A new vehicle is a big investment and calls for celebration; you are thrilled and eager to go places while enjoying the feel of your new machine. Frequent trips can cause wear and tear to your vehicle; therefore, you need to be aware of a few components that might need replacement by the end of the year to continue your smooth ride.
An automotive battery has an average lifespan of about five to seven year but in some cases…
ContinueAdded by Pat McKemy on April 3, 2014 at 7:30am — No Comments
A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry. The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly becoming more prominent in our industry. A couple of companies that are gaining steam include the…
ContinueAdded by Richard Holland on April 3, 2014 at 6:28am — No Comments
Welcome to Women Wednesdays!
Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?
Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?
This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites
– like Google, Yelp, Dealer Rater,…
ContinueAdded by Anne Fleming on April 2, 2014 at 7:30pm — 5 Comments
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