In recent days, Facebook has made a drastic change to its Page Post Engagement Ads. This latest update to Facebook Promoted Posts (Page Post Engagement Ads) has axed the featured that allows page admins to promote new posts automatically. This will likely affect many marketers and vendors.
Facebook originally simplified promoted post ads by allowing marketers to check off a box that would automatically promote…
What a great start to the year! We are closing in on the end of the first quarter. Many of my projects are successful. Many of my goals are right on track for the year. There is one problem however, where the heck did the time go? The one thing that has not worked out the way it was planned is that there would be fewer Classes this year than last. Huh, not working out the way it was planned. When my schedule was drawn up there were open weeks, where did they go?
There has been a question that has popped up over the years ever since the rise of the internet as a valid marketing venue for car dealers. Should dealerships and vendors teach automotive industry people about marketing or should they teach marketing professionals about the car business?
I've seen both concepts work and I've seen them both fail. The answer…
I know where I want to be in 6 years! How about you? I have a plan to get there that I started a few months ago and is moving along well.
They say people believe that they are going to slow down when they get to a certain point in life. When does that happen? I work hard, and too much and find it difficult to not be doing something. Is that a good thing?
The bottom line is I do believe, I just worry it will not be…
Yeah that's right, you heard me... I'm talking to you... I'm calling you out.
I'm looking you in the eyes (OK well, not really since you are probably reading this article, but figuratively, I am burning a cyclops type h*** in your face right now) and telling you that you don't stand a chance.
http://www.internetsales20group.com 856-546-2440 Subi Ghosh Will Be A Speaker At & Megan Barto Will Be Attending The Automotive Internet Sales 20 Group In Atlantic City,…
Business is good! When I pay a dealer $100,000 it feels very good. It not only feels good but it also reinforces why I do what I do. I don't believe their is a dealer out there that does not want to increase net profit and at the same time build better relationships with their current customers.
The opportunity is out there for majority of the dealers out there. It's not for everyone, but for those who have a commitment to success and are always looking for ways to become more…
Automotive industry rock star Subi Ghosh has joined Dealer Authority, a digital marketing firm, to be Vice President of Marketing in order to bring cutting edge strategies to car dealers around the country.
On March 19th, 2014 two FTC attorneys, Mark Lassman and Carole Reynolds, participated in an NADA University sponsored webinar titled Comply with Federal Advertising Regulations. While much of the information is unchanged from what we’ve seen in the past few months, Mr. Lassman and Ms. Reynolds revealed some additional, and sometimes troubling, revelations…
I was onsite training a High-line Dealership's Internet Sales Department / BDC and shot this video for them and all of YOU. I believe that the Internet Sales Coordinators, BDC Reps AKA The Appointment Setters should have a 100% "TO" Policy! Yes, I…
http://www.internetsales20group.com 856-546-2440 General Manager Of Greg Lair Buick GMC, Danny Benites Will Be Speaking at the Internet Sales 20 Group In Atlantic City,…
With the emphasis on increasing RO count through the manufacturer’s initiatives in regards to Quick Lube, Express Service, Fast Oil Change or whatever you call the 30 minute oil change in your Dealership, you would think that RO counts would be going up.
In some instances, yes they are. There is no doubt that these programs have resulted in more traffic into some stores in some cases.
But, in many stores, even with the advent of the “30 Minute Oil Change” marketing push and…
An interesting article on the Forbes website shared the results of a recent study by Deloitte Global Human Capital Trends. The study was the result of an extensive survey of over 2,500 companies in 90 countries. Based on the survey results,…
For the last couple of years, the act of driving more people to vehicle details pages has been a focus for many dealers and marketing companies. From PPC to SEO, social media to website plugins, technologies within the automotive vendor world has been in a constant shift towards driving more traffic directly to the inventory.
Mobile technology is one of the biggest advantages open to dealerships looking to gain an edge over their competitors. Mobile apps are at the forefront of this trend. The mobile app space is rapidly growing with over 50 billion app downloads in 2013. By 2017, app downloads are expected to grow over 200 billion. An app for your dealership helps you perform certain functions necessary for brand awareness and excellent customer service, so dealers need to spend the most time selecting the right…