I was working on my website and looking for a picture that would make you think "are you ready".  Nothing brings clarity like past thoughts.  This picture is clear in many high schools and colleges around the country right now. Ready, Set, Go! When I think of…

Automotive advertising agencies have adjusted to accommodate consumer preferences that have shifted from shopping at their local auto row in favor of a growing number of online options. 

The shift from conventional radio, T.V. and print media to digital advertising including websites, banner ads, S.E.O./S.E.M strategies and even email vs. direct mail has matured into even more consumer centric social…

Yesterday was a "WOW" day for me. First let me thank the person involved in the WOW.  "The Rook".  A little explanation for this outburst. We all have strong points, and understand the most successful CEO's and Managers of any field realize a simple rule, surround yourself with people that know what you don't! We cannot master all aspects of an industry. So find an expert. For me yesterday was one of…

How do you feel when your late? A little anxious, nervous inside? Well now that just describes me to the "T". Just like everything else, there is a saying and it sounds like this, "know in advance, do in advance". Just meaning if you know it must be done and you have a few minutes a day, week or month ahead just do it. In a nutshell, that is today for me. For the first time in some time my schedule is out of whack... No excuses, I just did not follow my own rules. So here is my blog for…

http://www.internetsales20group.com

Susan Givens, Publisher of AutoSuccess Magazine Will Be Speaking At Internet Sales 20…

Forward thinking automotive advertising agencies understand that most changes in the auto industry are driven by technology; however, all of them are powered by human nature.   The evolution from word of mouth referral systems relying on relationship based sales processes to today’s consumer driven social marketing messages can be traced to their  common element; people like to do business with people that they like.…

How do women view their car lease experience? Swapalease.com wanted an inside look at how women drivers feel about leasing a vehicle, the shopping experience for a lease, and whether they would like to return to leasing in their next vehicle choice. Highlights from its latest report, "The State Of Women And Car Leasing" is below, and full results may be found on the …

I can't stress enough the value and importance of phone training.  While I realize as you read this, your focus may be on digital advertising, social media and all the newer forms of media...the customers are still going to pick up their phone and call in with questions or availability.  A phone up when properly handled is the easiest form of appointment or lead.  Phone skills are still so important when it comes to automotive sales. …

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Managers, take 15 minutes this morning to start your team off on the right foot.

• Huddle up with your sales team.
• Ask to see each person's Gameplan planner.
• Transfer their appointments into your Coach's Playbookplanner.
• Post the appointments on the Monthly Tracker, so everyone can reference it.

Now make the day efficient and effective.

What is it that makes the best the best? My guess is that many Managers and trainers have that same question. Could it come back to how we deliver information to our staff? The more training classes that I conduct the more my belief is that we give way too much information and expect our people to absorb and master those points. Let's consider just a Meet and Greet in any industry. How many pieces are there to a Quality Meet and Greet? What if we mastered them? So let's think out loud, what…

Last week, the newly appointed host of “The Tonight Show” mentioned on the air that he was in the market for a new truck. Of course, manufacturers couldn’t resist the golden opportunity to try and convince the star to choose theirs.

Ford responded first urging Jimmy to check out the 2015 F-150, within minutes of his proclamation.

 …

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"How to ACTUALLY Make Money in Car Sales" - FREE Webinar - Sign Up Now!

Wednesday March 19, 2014, 12:00pm Eastern Time

Sell more cars, more often, with this step-by-step Mind Map Projection.

All automotive professionals aspire to selling 30…

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…

At long last, things are really coming together for me.  It's crazy!

My dealer is giving me not only my own building, but my own phone number, a lot to put cars on, a staff, and my own phone number...SHOTTENKIRK INTERNET AUTO SALES...

It's almost too good to be true, but the power got turned today, and the…

Auto/Mate Dealership Systems is conducting a survey and is inviting auto dealer personnel to participate. Where do you get your news and information about the auto industry? We appreciate your input! Participants who complete the survey will be entered into a drawing to win a $300 Visa gift card. In the time it takes to finish your cup of coffee, you could be entered to win!

https://www.surveymonkey.com/s/AMDealerElite