I am exploring opportunities that best suit my abilities, and hope to find a company that shares my core values and in addition will offer long term personal and professional growth.

My resume reflects significant successes with self start initiatives and a considerable level of experience creating successful development campaigns through the use of social media.

Please take a moment to review my LinkedIn profile; within it there are acknowledgements…

Automotive advertising agencies and marketing consultants often leverage their resources to maximize the R.O.I. from their auto dealer client’s advertising investments.  Since social marketing is powered by customers sharing their experiences online throughout their shopping, buying and ownership cycle it is logical that advertising agencies should rely on this viral media.…

Warranty work is a large part of any service department’s revenue. The recent announcement by the NHTSA mandating manufacturers to use specific labeling on recall notices could prove to be very helpful to dealers; helping them get the work faster and at a lower cost. However, there are challenges associated with this and dealerships need to be prepared to handle them. With…

Maximizing your Advertising Budget on Craigslist

With the advent of $5 ads on Craigslist, what are you doing to ensure you are maximizing your Craigslist advertising budget for your dealership?  There are multiple software providers and ways for dealerships to post ads, but not all services are equal.  Now, that you are paying for each ad it is not just…

Automotive management tasked with the job of recruiting car sales people in addition to their other duties, often find themselves underachieving in terms of production. …

Welcome to the inaugural Women’s Wednesday blog. As the leader in connecting women+families with Certified car dealers, look for brief educational tips and nuggets from us to weave into your sales and service practice to expand your sales to women. With our deep vertical expertise, we are here to assist with suggestions to make doing business with women a natural, core value and expression at your dealership. With that, let’s begin:

While women influence over 80% of all car purchases,…

Stephanie Holdahl Announces 

Release of Best Training Day Ever Presentation "Believe in It"

Rancho Santa Margarita, Calif., Feb. 28 -- The highly acclaimed "Believe In It, Live!" presentation has been released on DVD, General Manager Stephanie Holdahl of Jeff Cowan’s Pro Talk announced yesterday.

The program was originally filmed on January 24^th, 2014 at the Best…

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Part of my life was spent in Southeastern Oklahoma.  I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck".  The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…

I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the manufacturer, they throw cash bonuses at the salespeople. The same thing…

When Matthew McConaughey won the Oscar for Best Actor (the movie was Dallas Buyers Club) he accepted the award saying that there were “3 things he needed each day.” Those 3 things were:

If you’ve ever lost your voice, then you know what a challenge it can be to get your point across. Like orators and singers, salespeople need their voices NOW in order to positively influence their customer’s behavior. Unfortunately, we salespeople abuse our voices- instead of being an influence we become more of a nuisance because we suffer from verbal…

Customer retention is one of the biggest challenges you and your dealership face, leaving you with one simple question- How do I keep my customers? Acquiring new customers can cost as much as five to seven times more than simply retaining existing ones. To enhance your customer retention, you need to get innovative and proactive. Your first task is to find where your audience is and where it’s going. The answer is mobile. 62 percent of the population has a smartphone, and that number is only…

It's been said that you can never be completely successful without goals. We hear it constantly. But what steps should you take when setting and reaching these goals?

1. Realize the WHY:

Why are you setting this goal? What are you trying to accomplish…

Last year I took a hard look at all my processes in a attempt to find the one thing that could increase my gross over $100,000 for the 2013 year. I noticed we were falling very short on alignments. We were over charging and under selling. I focused on this and completely revamped the process. We lowered our door rate, lowered our tech pay and set goals and reviewed them on a daily basis.Each consultant has a monthly goal and we meet for 15 minutes before each day to see where they stand…

Here is this week's Used Car Market Report with analysis from Ricky Beggs and Black Book. Judging from the overall comments Black Book received this past week and the ultimate level of adjustments based on the auction results and…

ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…