Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company

San Francisco, CA – February 26, 2014 – LotLinx, the first syndicated advertising network for automotive retailing that delivers…

Make sure your worst enemy is not living between your ears.

Simple message.

Have a great attitude today!

The growing importance of content marketing is clear; small businesses that post unique and relevant blogs, videos, press releases and social media on the Internet can gain significant competitive advantage in their industries. Increased web visibility, more visitors to websites, improved SEO rankings and brand recognition as a thought leader are just some of the benefits…

Do you think you are doing everything you can but can't figure out why more money isn't coming in? There may be one key component missing. Find out what you are missing to reach your goals this week on Think Tank Tuesday. 

By the traditional canons of business, some of the things that are going on here on DealerElite might be classified as true madness. It’s no secret that most of us are competitors – we’re selling the same cars and we’re fighting for the same customers, nevertheless we’re really friendly and help each other out constantly.

What’s going on? This is how social networks have changed the way we see things. We’ve come to realise how the Law of Reciprocation and the more ethereal Law of…

I was talking to an internet manager yesterday about their marketing when I brought up Hook Logic. His challenge was that he only gets credit for leads, so while he definitely wanted to help the dealership with our SEO and social media products, he wasn't crazy about the concept of increasing more showroom visitors that did not fill out lead forms or call…

Today, 2 year olds can unlock and iphone, open and close their favorite apps all by themselves. When I was that age, I was eating dirt. Oh my, how has time changed. Now that puts a picture in your mind now, does it not?

Don't you find it funny that we still sell things the same way we have for many years. I understand that we now have Internet. And our first contact could…

Has the winter of 2014 altered what kind of vehicle choices are made by drivers? Swapalease.com, the nation’s largest car lease marketplace, reports a slight change in vehicle preferences this winter, with utility vehicles replacing certain car segments in many locations.



During the previous three winters, a mix of car segments and smaller utility vehicles carried a large percentage of lease…

A Consultant’s Approach to Developing Sound Compensation Strategies for Dealership Managers and Sales People

There are today, and there probably always will be, as many different compensation plans as there are dealerships. That is the nature of our business: to be individualistic; to have a unique dealership culture reflected in the way we treat our customers and our employees. And management and sales pay plans are certainly a part of that unique…

If you look close enough to this picture:

you will see my name “SANSONE” etched into my new Cutco Cutlery set. What’s amazing to me is that I didn’t think I needed a new set of knives, I certainly didn’t have any difficulty cutting my last steak.

So why do I own them ???? Because Cutco is smart enough…

At work, we’re surrounded by dicks- if you aren’t one, then chances are you know of one or many self-appointed dealership detectives (a.k.a. dicks) who make it their business to know the who, what, why, when,…

http://www.automotivedigitaltraining.com 856-546-2440

Sean V. Bradley Demonstrates "How To Properly Shoot A Car Salesman's Value Package…

It’s with you during breakfast, while you’re at work, on your commute home, and even when you’re tucking yourself into bed. Users typically keep their smartphone on them 24/7. Nearly 142 million people in the United States own a smart phone (59 percent mobile market penetration) and that number is increasing fast. Twenty-five percent of American households have dropped landlines and replaced them with the use of mobile phones.  As the world is…

http://www.internetsales20group.com 856-546-2440…

Follow these 4 steps to transform your dealership from a dreary snow covered lot into a winter wonderland.

1. Off Work and Online:

With tons of people staying at home this is the…

It all comes down to the decisions we make! Don't give up what you want most, for what you want now. How often do you think about long term consequences when making daily decisions? There are some studies that claim that most people have no clue of what their life will be like in five years. One of the studies discussed the fact that most young adults in their early 20's prefer to not participate in 401K's claiming to not know the…

Hello and welcome to this week’s edition of Beggs on the Used Car Market with data from Black Book. Thanks for tuning in this week and also for the comments we received over the past week about the market activity.…

If you’ve been above ground at any point during the past week, you probably heard about Facebook’s staggering$19 billion acquisition of private messaging service What’sApp. Last Wednesday, Mark Zuckerburg bought his most expensive Facebook friend  -  the largest Internet deal in …

http://www.automotivedigitaltraining.com 856-546-2440

Make Money Mondays with Sean V. Bradley - 'More' - Automotive Sales - Car…