Making the decision to add live chat to your dealership website can be challenging, deciding to use a hosted service with outside operators can make it even bigger – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…

How Often Should Your Advertising Messages Change?



► How Consistent Is Your Content?

► When Should You Update Website Sliders?

► How Long Should Campaigns Run?

► When Do You Need A New Commercial?



Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…

“Third Wave” dealer-branded mobile app leads the mobile revolution for auto dealers, bringing their customers closer than ever before by providing a mobile platform for customer service and increased sales

Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading…

How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.

Want a real report card on how your staff is doing? Try being your own customer.

Here are some things you can do over the phone…

With the holiday season almost upon us, it might be a bit too late to jump on the Christmas sweepstakes bandwagon but it’s certainly a good moment to rethink your marketing strategy and to plan for the next year.

Usually the goal of a competition is to either build a newsletter list or increase following on Facebook or Twitter. Staging competitions with a view of gaining leads for your dealership is not the best mindset to have. Yes, some of the followers/subscribers may convert…

We'll take care of that.

  The Judge sits to decide, which is it? Was the car sold AS IS or as the salesman said, "We go over every car with a fine tooth comb, believe me if you have a problem we'll take care of that."

  I meet with dealers all the time who tell me they…

The next age of advertising is right around the corner. With Google's announcement of +Post ads, we…

Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to…

So what about Aristotle?  Aristotle’s the Art of Rhetoric contains the ‘Three Means of Persuasion’ which are Ethos, Pathos and Logos.

1. Ethos - The moral cause to agree or the audiences perceived character/reputation of you
2. Pathos - Emotional, can be either negative or positive, fear of loss > fear of gain
3. Logos - The logical justification to make a choice, the cold hard facts, figures, specs and…

ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.

"A typical…

A car salesman used to spend long days on his feet. Now he's becoming like everyone else—stuck most days in a chair in front of a computer screen. The Internet has…

On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could actually choose the content they were exposed to. You didn’t…

As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls. 

We all know that the hardest part in the Internet Dept. is getting people on the phone.  As you know you have…

FOR IMMEDIATE RELEASE

 (December 9, 2013) - Broomfield, CO. DealersLink®, the creator of the first dealer-to-dealer marketplace in the United States, today launched CloudCam HD™, an android based camera that runs the ExportPro® Mobile app. CloudCam HD™ drastically simplifies the process of uploading vehicle photos for auto…

Just how important is social media for car dealerships? The short answer is "very!" There is just no getting around the fact that social media plays a pivotal and, some would argue, central place in people’s lives. It seems to run across age and class boundaries to varying extents as well.

A key aspect of your online presence is your social media presence. Ignore your social media presence, and you will be endangering your online presence as a whole and potentially handing your…

Do you know how it feels to be halfway through the month and your draw isn’t even covered? The last 3 customers yielded no sale. The first wanted to buy but couldn’t. The next one could buy but wouldn’t and the last one could, did, and ended up backing out at the last minute.…

This year’s Black Friday chaos and record-breaking Cyber Monday sales created quite the stir around the Potratz lunch table. Sharing pictures of our weekend steals and comparing our shopping…

In case you missed the live broadcast yesterday you can check out the show with @marktewart on U-Stream bit.ly/19lRwWd