Every store has their sales process, their Road to the Sale, that starts with a proper Meet & Greet. But what about before the Meet & Greet? In a recent article by Chris Saraceno, “Secrets of the Best Sales Consultants”, Chris listed many of the things a salesperson must do today to be successful. Technology has helped salespeople become more…
ContinueAdded by Bradford Bowers on September 12, 2013 at 7:02pm — No Comments
Although I could certainly give more than just one more thing, this report is based upon specifically on one thing and this is prospecting. Top sales performers know that lead generation equals dollar creation. Top performers look to create more leads from more sources and to have higher productivity from each source.
First of all, I would invite you to create a marketing web. Take a piece of paper and put a dot in the middle.…
ContinueAdded by Mark Tewart on September 12, 2013 at 2:30pm — 14 Comments
In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…
ContinueAdded by Richard Holland on September 12, 2013 at 11:34am — No Comments
Ever since Google released their influential Zero Moment of Truth study, companies have been rushing to address and improve their online presence. The fact of the matter is that currently companies are spending a great deal of money on advertising to drive customers to their website. However, while website traffic is desirable, it doesn’t necessary convert visitors to shoppers.
Quite frequently, companies don’t have an effective way to…
Added by David Farmer on September 12, 2013 at 7:56am — No Comments
Your customer doesn't care how busy you are. It’s not their problem someone’s transmission went out, or that another will be there in 5 minutes despite that fact that you haven’t even gotten the car washed yet, nor the fact that yesterday’s “lick” (a.k.a. a customer that paid you a healthy commission) now wants to return the car. Customers aren't ignorant to…
ContinueAdded by Marsh Buice on September 11, 2013 at 9:00am — 21 Comments
“While everyone ran in panic, Roselle remained totally focused on her job.”
Sometimes life gets hectic. We try to focus on and accomplish too many things at the same time. We have deadlines to meet, customers vying for our attention, fires to put out and countless voicemails and e-mails to respond to. In a world where employers consider…
ContinueAdded by Arnold Tijerina on September 11, 2013 at 9:00am — 4 Comments
By Chris Ramey, September 10, 2013
Set the way-back machine to July, 1990. It is my second full month in the car business, and I am as green as they come but have still managed to out sell all but a few of the top sales people. Our store in Sunnyvale, California sells Pontiacs, GMC trucks and Honda’s and not knowing anything, I picked…
ContinueAdded by Chris Ramey on September 10, 2013 at 6:13pm — No Comments
Dealerships need good reviews to sell cars, or do they? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product? Be Honest (I won't tell).
This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working on your dealership's…
Added by Paul Potratz on September 10, 2013 at 5:02pm — No Comments
Recently there have been several articles posted about outdated and/or less than effective or ineffective (quick fix and cheap) SEO and Social Media plans being marketed to unaware and uniformed clients.
First of all if you are not familiar with a product or a service you should be seeking information and…
ContinueAdded by Bill Cosgrove on September 10, 2013 at 3:00pm — No Comments
Many people in the auto industry have been talking about evidence of a softening market. Lately, I have seen fear in the eyes of several salespeople, managers, and dealers. Good times and overabundance tends to spoil all of us and leads us to bad habits and a reduced sense of urgency that kills our business when things get tougher. What are you doing at your dealership right now to cushion for an economic downturn?
The time to prepare for bad times is not when they hit, but…
ContinueAdded by Mark Tewart on September 10, 2013 at 2:30pm — 8 Comments
Here at Wikimotive, we have a backlog of content that goes back years. We have multiple ebooks and podcasts and infographics, and we have material published all over the web. We get emails all the time from people, intelligent people, who want to get into the game but don't know where to start. They see the volume and the quality of work in the…
ContinueAdded by Timothy Martell on September 10, 2013 at 1:30pm — No Comments
Life lessons typically come when you least expect them as software coder, Ted Dziuba, discovered. He and his friend went to a bar that served Pappy Winkle’s Family Reserve Bourbon Whiskey that is widely regarded as the world’s best bourbon. While drinking, they talked to the bartender who explained to…
ContinueAdded by Mike Gorun on September 10, 2013 at 11:20am — No Comments
Award recognizes the most innovative auto dealership strategies of 2013; finalists are Megan Barto of Ciocca Honda, Mark Brady of Fisher Honda-Kia Zack Freed of McCombs Automotive Team, Robert Karbaum of Weins Canada Inc. / Don Valley North Lexus and Jason Sturn of LaFontaine Automotive Group
Salt Lake City, Utah – September 10, 2013 – DrivingSales today announced that five…
ContinueAdded by Crystal Hartwell on September 10, 2013 at 10:34am — No Comments
Data-powered, automated marketing platform offers five key breakthrough ‘total retention’ weapons: Direct Behavioral Targeting, Mid-Interval Communications, Loyalty, Pre-paid Maintenance, and Mobile; offers new era marketing directed at today’s service realities
Daytona Beach, FL – September 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader,…
ContinueAdded by Crystal Hartwell on September 10, 2013 at 10:00am — No Comments
FOR IMMEDIATE RELEASE:
Press Contact:
Alex Veal
855.747.7770
alex@inticeinc.com
intice Names Steve Moore Vice-President of Sales
September 9, 2013, Tampa, Florida – Intice announced today the appointment of the new company Vice-President of Sales. Steve Moore will immediately assume responsibilities for national sales efforts. Intice focuses on…
ContinueAdded by David Farmer on September 9, 2013 at 4:12pm — No Comments
http://www.internetsales20group.com
The Internet Sales 20 Group will be in Los Angeles, November 12, 13 and 14.
You DO NOT want to miss this…
ContinueAdded by Sean V. Bradley on September 8, 2013 at 10:17pm — No Comments
Broke and in search for a new beginning, Swen Nater’s parents made the decision to leave Holland and start over in America. Unfortunately, not everybody was invited to make the trip. His parents made the grueling decision to only take his baby brother-leaving Swen and his sister behind to live in an orphanage. Out of the 60 orphaned children, Swen’s parents were the…
ContinueAdded by Marsh Buice on September 8, 2013 at 9:09pm — 2 Comments
For some time now I have dabbled with texting customers who requested information online and although the response has always been great I have had my concerns about having my cell phone number and the numbers of my staff being so available and some what unprotected. I avidly follow the work of awesome car folks like Elise Kephart, Robert Weisman and BDC trainer Sean Bradley and I agree with the value of texting in addition to phone calls and emails because it does allow our customer to…
ContinueAdded by Mike theCarGuy Correra on September 7, 2013 at 3:44pm — No Comments
I have a confession to make. I am old enough to remember rotary phones and black and white TV without cable, satellite or remote controls. I grew up in a house without central air conditioning and the first several cars I owned ran on leaded gasoline. As I look back its fun to remember those things but I certainly don’t spend any time or effort trying to relive those times with those circumstances. Times have changed and so have I. For you to change, you must first let…
ContinueAdded by Mark Tewart on September 6, 2013 at 1:30pm — 6 Comments
Sir Edmund Hillary was the first man to climb Mount Everest. On May 29, 1953 he scaled the highest mountain then known to man-29,000 feet straight up. He was knighted for his efforts.
He even made American Express card commercials because of it! However, until we read his book, High Adventure, we don’t understand that Hillary had to grow into this success.
You see, in 1952 he attempted to climb Mount Everest, but failed. A few weeks later a…
ContinueAdded by Rick Lewis on September 6, 2013 at 7:30am — No Comments
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