Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its…
ContinueAdded by Louie Baur on June 25, 2013 at 1:30am — No Comments
This is the kind if passion you need if you are to truely succeed.
From 0 to $200M in revenue, Big Fish Games CEO and founder shares lessons on scaling
One thing that separates entrepreneurs from others is their bu…
Added by Bill Cosgrove on June 24, 2013 at 10:30pm — No Comments
Famous last words from the customer to help you be better next time. What value are you actually getting from a customer who bought a vehicle at another dealership? I say very little because at this point they are venting or pointing out where you failed in your sales process, but the truth is despite your best efforts to improve…
ContinueAdded by Mike Blackmore on June 24, 2013 at 3:09pm — 13 Comments
What exactly is a "lead" & why do you need a steady flow of targeted leads?
A Lead is any person interested in your product or service. As a consumer yourself, think about what you are in the market for throughout the year and how one purchase would lead to another. If you are in the market for a new home, then you will probably need a real estate agent and a mortgage professional. That is obvious. However, if you are moving to a new home, you will probably be in the need of an…
Added by JB Floyd on June 24, 2013 at 7:30am — No Comments
Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…
ContinueAdded by JD Rucker on June 24, 2013 at 3:04am — No Comments
There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.
It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated because all…
ContinueAdded by Louie Baur on June 23, 2013 at 9:30pm — No Comments
Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is one way of doing it, but it must be done…
ContinueAdded by Erin Ryan on June 23, 2013 at 8:00am — No Comments
By Jeff Perez
This article was originally written by Carrie Thompson for L&L Automotive:
Car technology has advanced rapidly over the past 100 years, from a ‘horseless carriage’ to today’s electric…
ContinueAdded by Bill Cosgrove on June 22, 2013 at 10:06pm — No Comments
Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemic in many Industries and I don’t want to appear to be singling out Automotive Dealerships.
All emotions stem from insecurity and must be controlled because it has no place in a work Setting.…
Added by Bill Cosgrove on June 22, 2013 at 9:40pm — 13 Comments
A new store recently opened at 298 Mulberry Street in downtown Manhattan.
And if you walk in the door, you'll see something truly amazing.
Something that's about to put 100 million Chinese factory workers out on the street...
... And launch a 21st-century industrial revolution right here in the U.S.A.
The Air Force already bought…
ContinueAdded by Bill Cosgrove on June 22, 2013 at 12:09pm — No Comments
There is a startling way for most dealers to double their business – fire their advertising agencies. Dealerships spend an enormous amount of money on advertising for new customers. Unfortunately, often that money is wasted. The money is wasted because the agencies are strictly placing ad dollars in media and doing production. Often, the ad dollars are spent without any knowledge and use of direct response marketing, and the game plan that will be used towards keeping those…
ContinueAdded by Mark Tewart on June 21, 2013 at 1:34pm — No Comments
The San Antonio Spurs played not to win and wound up losing. The Spurs gave the power and control of the game to the Miami Heat and Miami took the power and control of their destiny and won. The Spurs will forever regret the position they took. Business lessons learned: Play to win instead of not to lose. Never give away your power or control of your destiny to the competition.
Added by Mark Tewart on June 21, 2013 at 1:27pm — No Comments
Added by Jason Parman on June 21, 2013 at 11:14am — No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward…
ContinueAdded by JD Rucker on June 21, 2013 at 9:00am — No Comments
Google has been testing what they call their "Local Carousel" for the past couple months, and today it is officially going live. It's the same top of page scroller you've been seeing on tablets for the past year, but now it's on your browser for your local related searches. Lets take a look at what it is and what it means for your local …
ContinueAdded by Timothy Martell on June 21, 2013 at 7:00am — No Comments
Your digital showroom is the best source for quality leads and lead generation. Your consumers are not going to third party sites to search for your dealership, they are going to search engine sites like Google. And in those search engine sites, your potential customer is usually typing in the model of the vehicle they are looking for or they use search terms like…
ContinueAdded by Ketty Colom on June 20, 2013 at 1:08pm — No Comments
The unintended acceleration scandal that rocked Toyota's world spread like a dreaded MRSA virus from the front pages of newspapers to local late night news. It turned out to be much ado about floormats, not so much the throttle system.…
Added by Connie Keane on June 20, 2013 at 12:00pm — No Comments
Whether you asked for it or not, your customers are talking about your business online. Ask yourself: what do my potential customers see when they search for my business online?…
Added by Brian Pasch on June 20, 2013 at 9:35am — No Comments
For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.
As some have argued, there are definitely…
ContinueAdded by JD Rucker on June 20, 2013 at 9:00am — No Comments
Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?
1. Don't Drink the Cool Aid
The news is sensationalized and fear sells. Things are rarely as good as they seem and things are rarely as bad as they…
Added by Mark Tewart on June 19, 2013 at 9:30am — 1 Comment
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by