Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your website from an…
ContinueAdded by JD Rucker on March 2, 2013 at 6:00am — No Comments
They say you learn something new every day. I learned something about Pinterest the other day that blew my mind a little. Users like links. This might seem like a no-brainer to some, but it goes against what I’ve learned in my years on the various social networks. On most networks, there are images and there are links. Images normally perform the best across the board. Links, on the other hand, do not.…
ContinueAdded by Louie Baur on March 1, 2013 at 4:00pm — No Comments
I am blessed having this man a long time friend. He's the best example of a Servant Leader each of us need to be. Let no excuse prevent you from attending this conference he humbly leads and humbly offers to all.
This is the time to rise up and become better examples of ourselves, to lift one another up, to hold ourselves accountable to proven ethical principles we must adapt into our lives and business. Face the truth, we need each other.
Rearrange what you must, just be…
ContinueAdded by Tom Wiegand on March 1, 2013 at 9:59am — 4 Comments
Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal Integrated…
ContinueAdded by JD Rucker on March 1, 2013 at 6:00am — No Comments
There are three main social networks a…
Added by Erin Ryan on March 1, 2013 at 4:00am — No Comments
Whether you're role in your dealership is that of a Client Care Representative, BDC Rep, Salesperson, etc the first and most important sale you have to make is to yourself.
Added by Mark Rodriguez on March 1, 2013 at 12:36am — No Comments
Pancakes must have a low heat in order to cook evenly. If the fire is too hot, the outside may look golden, but the inside is still raw.
Learning the art of selling takes time-create your sales career evenly by learning everything about your product-as well as your competitors’ and be interested in others in order to be interesting to them.
When…
ContinueAdded by Marsh Buice on February 28, 2013 at 10:30pm — 2 Comments
First and foremost, I want to thank ADM and First Class Educators for selecting not only myself but also Neil Amaral as the two lucky recipients of scholarships to attend the 2013 DMSC in Orlando Florida. Without winning this scholarship I would have never been able to attend this conference. As always First Class Educators put…
ContinueAdded by Eric Nichols on February 28, 2013 at 9:30pm — No Comments
http://www.internetsales20group.com
Tom Stuker, The Star Of The Hit Reality Show "Car Lot Rescue" Will Be A Speaker At The Internet Sales 20 Group…
ContinueAdded by Sean V. Bradley on February 28, 2013 at 8:36pm — 1 Comment
This article was written by: Dennis Kane
I see an increasing trend from auto dealers: slip, trips and falls are on the rise, particularly in the service department.
This uptick can be attributed to some or all of the following factors:
Dealerships are simply more hazardous than previously, either due to changing weather patterns or because attention to safety has waned,
Dealerships are servicing a greater number of cars because more…
Added by Garry House on February 28, 2013 at 5:44pm — No Comments
Making good things happen for other people. Feb. 2-28-2013
In this issue:
Making good things happen for other… |
Added by Rob Gehring on February 28, 2013 at 4:00pm — No Comments
Twitter is still the most used social network by businesses. This surprises some, but the latest statistics showed that 77% of businesses were on Twitter versus 74% on Facebook. It’s not a big difference, but it’s still at least a little surprising to…
Added by Louie Baur on February 28, 2013 at 4:00pm — No Comments
Drive up to a dealership and you will most likely see a lot lizard. Their species is easy to spot. They tend to congregate in front of the dealership, smoking, joking, complaining and waiting to wait on someone. Notice I said waiting to wait on. These lizards are a curious species in how they tend to look for prey. The professional is a different breed. The professional tends to not wait on much or for long. The professional has goals, a work plan and is too busy taking action…
ContinueAdded by Mark Tewart on February 28, 2013 at 12:30pm — 7 Comments
I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…
ContinueAdded by JD Rucker on February 28, 2013 at 6:00am — No Comments
There are many conferences and I have been blessed to be a part of some of them lately. My take on Advertising is quite a bit different than most. And so, ironically, I became involved in a conference as different as I am. The Automotive Super Conference in Charlotte NC March 13th and 14th is yes, a Biblically based conference. But, since I am probably the least biblically based speaker I thought I would share why this conference is "for everyone."
I was involved in this…
ContinueAdded by Troy Spring on February 27, 2013 at 11:00pm — 17 Comments
Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a claim of…
Added by Louie Baur on February 27, 2013 at 4:00pm — No Comments
“Many of the writers here feel taken advantage of because they have been asked to not only perform the functions of service write up but also cashiering and telephone answering and appointment…
ContinueAdded by Andrea Lupo on February 27, 2013 at 2:29pm — No Comments
Added by Paul Potratz on February 27, 2013 at 10:20am — No Comments
NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in decade, but…
ContinueAdded by JD Rucker on February 27, 2013 at 6:00am — 2 Comments
Added by Erin Ryan on February 27, 2013 at 4:00am — No Comments
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