As the saying goes, the only guarantees in life are death and taxes. For dealers, you can add a third: audits.

The general trend in the industry over the past few years is manufacturers auditing more frequently, on a smaller scale. Manufacturers are struggling in the time of COVID-19, and it’s likely that increased audits will be a source of revenue for OEMs.…

A car is an expensive item that needs regular care by expert mechanics. Hence, regular servicing of a car is essential for running it in good condition. Many car owners ignore this necessity of taking their vehicles to shops for car repairs, resulting in downgrading. You can surely do minor works, like changing the engine oil or cleaning the fuel filter. But it demands unique expertise to fix the complicated problems spotted in the car engine or brakes or the…

What’s the real cost of training? What’s the real expense?

If you’re like most answering this question, the answer that rolled off your tongue instantaneously was “nothing” then you supported that answer with a statement along the lines of “we pay managers a salary, and they handle it.”

Stop for a second and think about the above statement; while it’s true, they receive a salary, how many managers, when asked to write out their job description, include “training” on…

Welcome back, my friends, to our video series Quality of Life!

We’ve been discussing Ali’s success, his goals, his strengths, and how having a coach helped him to see more…

Every penny spent on advertising and marketing is to get more people into the dealership. Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive into the dealership. Those person-to-person skills are where most…

Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their friends has some information about who they will be meeting and sometimes both parties have some prior knowledge of each other. The…

As we know, consumers are constantly being barraged by marketing messages. Most of those messages are either via traditional (television or radio) ads. For most retail establishments, in-store retail displays are vital to not only attracting a customer’s attention but also assisting in purchasing decisions. The psychology behind this is that people buy what…

Truth be told: we’re all addicted to our smartphones. Nearly 80 percent of the U.S. population owns one, and adults spend an average of 3 hours and 35 minutes every day staring at that small screen. And it’s not just for millennials - even my 70-something parents are constantly on their phones, texting and going online.

This constant connection and easy access to information lead customers to expect…

Safety technology – a necessity or a luxury? While safety technology is susceptible to flaws because of its recent introduction, it is certainly better to have new vehicles equipped with it than not. 

Blind spot-awareness, lane-departure warning systems, cameras, automatic emergency braking, and other in-vehicle safety features have helped…

I was getting ready to write a blog about "Mobile-First," because I had a hunch that mobile phones are everywhere. Well, I cannot claim it is a hunch any longer because when you look around everybody has a mobile phone and more specifically a smartphone. So, I started doing some research and the data blew me away. Between the ages of 19 and 49, 94% of this…

One View Vault gives dealerships even more power to archive, access, and retain DMS documents.

Indianapolis, IN – September 15, 2020 – One View, an auto industry-specific data solution specialist, today announced the full transition of its customer base to the recently launched One View Vault. The company has officially sunset its…

The immediate results suggest that the automotive industry is set for an expansion this year, as social distancing measures and concerns about the novel coronavirus has prompted consumers to invest in personal transportation. The global pandemic has fuelled the comeback of cars, pummelling sales like no other crisis in history. In the eyes of regular people, vehicles are the ultimate personal protection equipment, finding it…

Dealers will be Buyers of Social Media, Direct Marketing, & SEO to Attract Customers

ATLANTA – (September 14, 2020) – PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today released results of as recent auto dealer survey that shows how dealers’ digital advertising strategies have shifted since COVID-19, as well as their plans for advertising strategies for the…

High dealership earnings drive buy/sell market to boomerang back in Q2, with first half of 2020 surpassing 2019, according to The Blue Sky Report^® by Kerrigan Advisors; very active buy/sell market predicted for second half of 2020

Irvine, CA –Sept 14, 2020 – The auto dealership buy/sell market rebounded dramatically in the second quarter of 2020, driving the first half of 2020 to surpass the first half of 2019, in spite of declines in Q1…

Many auto dealerships drastically cut back their overall ad spending during the springtime COVID-19 lockdowns as a way to preserve as much of their bottom line as possible. After all, the annual pace of sales fell sharply to 8.47 million in April¹. This was a significant drop from the 17.05 million level it was pacing just a few months earlier in January.

However, dealers were one of the earliest segments of business to embrace a message of wide-spread cleanliness…

Fast-growing company taps industry innovator to head up its national expansion…

In last week’s video from the series, Quality of Life, we began to learn more about my friendship, mentorship, and brotherhood with Ali. What we bring to each other is all gift - our relationship…

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