Today’s women car buyers wield $300 billion in spending power on their cars. Their car buying behaviors are evolving dramatically, causing car dealers to seriously consider how they communicate with them. To understand, engage and, ultimately, capture this market, dealers first have to look at the key indicators of a woman car buyer’s mindset, behaviors and buying patterns. Otherwise, actions taken to attract them will not be optimized.
Key…
ContinueAdded by Anne Fleming on January 28, 2013 at 10:53am — No Comments
Goal setting is an important factor in growing your business. Goals provide direction, motivation and a clear way to measure your progress.
Without goals, and a process for tracking your goals, you may have difficulty seeing the big picture and staying focused. Goal setting helps you create a roadmap that can guide you from where you are right now to where you want to be.
The tips below will help you get started with goal setting for your dealership, focus on…
ContinueAdded by Al Mosher on January 28, 2013 at 10:41am — No Comments
http://www.internetsales20group.com
Do you really want to make money...?
Don't talk about it... be about…
ContinueAdded by Sean V. Bradley on January 28, 2013 at 10:00am — 2 Comments
Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include. Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive!
Key Factor Number One-Always Focus on the…
Added by David Farmer on January 28, 2013 at 9:21am — No Comments
‘5 Ways to Engage the Next Generation of Owners’ helps dealerships understand the threats to their service bays, and includes a step-by-step guide to increase loyalty and capture the next generation of customers
Daytona Beach, FL –January 28, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive…
ContinueAdded by Crystal Hartwell on January 28, 2013 at 9:20am — No Comments
Just read this article from Anne Fleming of Women-Drivers and wanted to share with you. What is your dealership doing to focus on the female buyer?
…
Added by AutoSTARR on January 28, 2013 at 9:00am — No Comments
The Invisible Disabilities Association recognizes and honors individuals and organizations making a difference in the lives of people living with illness, pain, injury and/or disabilities.…
ContinueAdded by MANNY LUNA on January 27, 2013 at 11:02pm — No Comments
There is a new piece of technology that will truly turn your website into a virtual showroom. Daniel Michaeli, CEO of SaleMove reached out and gave me a peek at the newest way to communicate and sell cars in a virtual environment. I was impressed with Mr. Michaeli and his product. His company has found a way to turn your dealership’s website into a virtual showroom.
How many of you have referred to your website as a virtual showroom? This may be a good descriptive name for your…
ContinueAdded by Jason Mickelson on January 27, 2013 at 5:10pm — No Comments
http://www.automotivedigitaltraining.com
http://www.odoclub.com
Sean V. Bradley Interviews His "Guru", Danny Alkassmi - Automotive Sales…
Added by Sean V. Bradley on January 27, 2013 at 2:29pm — No Comments
Since my post last week, Trust Me, I’m Your Vendor, I’m happy to say that some automotive marketing companies have reached out for advice on how to protect their dealer clients from advertising violations. This is a very positive step and I applaud…
ContinueAdded by Jim Radogna on January 27, 2013 at 12:58pm — 2 Comments
By Gil Van Over
Let me start by saying that the overuse of tired clichés is one of my pet peeves. I detest them in sportscasts, and I’ve grown a little tired of those clichéd lists magazines put out each year with predictions for the coming year. So, I apologize upfront for the list I’m about to share with you now.
Just so I can live with myself, I’m calling my compilation a checklist. I’ll cover the top…
ContinueAdded by Jack Higginbotham on January 27, 2013 at 11:41am — No Comments
Rarely do we come across a dealer today who claims to have a sufficient number of vehicle sales personnel. When adding the word “quality” to “vehicle sales personnel,” the dealers’ claims of staffing success turn pretty ugly. Why is it so difficult to attract quality people for automotive sales positions?
Several years ago, I was working with a client in Southern California and conducting one of my rare sales training meetings. The subject of the meeting was "Developing and Engaging…
ContinueAdded by Garry House on January 27, 2013 at 8:30am — 17 Comments
This has been circling the web for a couple of months, but hit my inbox today. When you're tempted to let the challenges of life get you down, check out the courage, passion, and romance of Taylor Morris.
This tale is about an amazing young man who is a Navy explosives specialist horribly…
ContinueAdded by Big Tom LaPointe on January 27, 2013 at 2:30am — No Comments
Added by Sean V. Bradley on January 26, 2013 at 8:59pm — No Comments
This Book is for You Stupid by Mat Koenig is now available for Amazon Kindle and Kindle Reader Apps (iPhone, iPad, Android, Mac and PC) for only $9.99.
Get your digital copy from Amazon at http://j.mp/stupidsalesbook or grab a paperback copy from Createspace at http://j.mp/stupidsalesbookorder
Added by Mathew Koenig on January 26, 2013 at 4:41pm — 3 Comments
Jim Ziegler is coming to…
Detroit - Orlando - Dallas - Moscow, Russia
Hi, this is Jim Ziegler with a lot of exciting news.
Just returned from Houston where I was a featured speaker at The Digital Marketing Blitz that was tied into the Houston Auto Dealers Annual Car Show. You know it’s still a thrill after all of these years to watch an audience leaning from your expertise. It’s what drives me forward.
Just a week ago we…
ContinueAdded by James A. Ziegler on January 26, 2013 at 10:07am — No Comments
It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There are two primary reasons for this: (1) some people simply don’t like very many brands at all on Facebook, and/or (2) the…
ContinueAdded by JD Rucker on January 26, 2013 at 3:30am — No Comments
Why should you care?
Today as many businesses extend their reach into smartphone, tablet, and touchscreen applications, one challenge still remains: providing the user, regardless of the platform, a consistent and productive user experience.
Software has evolved to perform incredibly complex operations and over the past two decades, the user interface and user experience has also increased in complexity. It's only within the past…
ContinueAdded by Joseph Little on January 25, 2013 at 3:28pm — No Comments
There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a…
ContinueAdded by David Farmer on January 25, 2013 at 3:17pm — No Comments
What is for the good of the store is sometimes an unpopular choice for the employees. It requires them to do more than what they are currently doing. It asks them to solve problems, take initiative, and complete more tasks. It is very common that salespeople will care more about what is “in it for them” than what is in the best interest of the dealership. At no point should a salesperson’s unwillingness to execute tasks supersede what is in the best interest of…
ContinueAdded by Joe Webb on January 25, 2013 at 3:00pm — 9 Comments
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