Added by DealerELITE on November 26, 2012 at 9:30pm — 2 Comments
NEWS FROM vAUTO:
The Provision Suite: We’re renaming Live Market Suite to the Provision Suite (Pricing, Appraising, Provisioning and…
ContinueAdded by DealerELITE on November 26, 2012 at 9:25pm — 4 Comments
Author James Allen wrote, “Circumstances do not make the man, they reveal him;” although the essay was written in 1902, it remains a timeless proverb 110 years later. If circumstances could be grown in a garden, it would be harvested on the blacktop. In sales, we are inundated with circumstances-both personally and…
ContinueAdded by Marsh Buice on November 26, 2012 at 4:30pm — 2 Comments
I am going to cut to the chase here because your time is valuable and reading on and on....and on the ramblings of a “expert” is not really how you make money. I will show you how to DOUBLE your business and it is no joke. With no reservation I will tell you I have done it time and time again. It takes two main ingredients and a commitment to the “success recipe”.
The ingredients are the hardest to find really. I have walked away from many a deal…
ContinueAdded by Troy Spring on November 26, 2012 at 3:53pm — 1 Comment
If you're a retailer of items that are often purchased as gifts, holiday advertising makes total sense. You're competing for a portion of the most lucrative sales season and getting the word out about the deals, products, and sales that you have going on at your store is important.
If you are not a retailer with holiday items for sale, don't try to take…
ContinueAdded by JD Rucker on November 26, 2012 at 2:21pm — No Comments
This Thanksgiving h oliday we traveled up to see relatives that we haven't seen in a long time. What was most refreshing for me this trip wasn't the break from work and rest, as it normally is, but instead a conversation I had with my nephew who has just entered the industry. We talked about all that he is learning and his goal to work his way up. He's currenlty training…
ContinueAdded by Amy Kern-Smith on November 26, 2012 at 2:00pm — 1 Comment
The talk these days is all about “transparency”. Since consumers are doing tremendous amounts of research BEFORE visiting a dealership, since they are so well-informed, since they know what they want, dealers need to be transparent about everything. One cannot argue with the data. According to studies by R.L.Polk/AutoTrader and Google/Shopper Sciences:
Added by Bradford Bowers on November 26, 2012 at 12:41pm — No Comments
What boxer would step into the ring without having studied his opponent? What coach would take his team onto the field without have watched game films of their competitor? One of the key differences between being a champion or an “also-ran” is knowing the strengths and weaknesses of your rival. The same is true in business. The ability to scout your opponent and then use this information to design and implement a solid game plan is critical to your dealership’s success. As a professional,…
ContinueAdded by Jeff Wardwell on November 26, 2012 at 10:00am — No Comments
If you listen to the SEO experts, then you know that the industry is ALWAYS about to experience a significant shift. Usually this is just an algorithm update from Google, but sometimes it’s bigger than that. Sometimes, people predict changes that will truly alter the fundamental…
ContinueAdded by Timothy Martell on November 26, 2012 at 8:25am — 2 Comments
I know it's the heart of football season and the beginning of basketball season, but baseball is the sport that truly helps to illustrate this particular post. On social media, not all times are created equal. It's important to know where and when to place your pitches to let your fans and followers hit home runs for you.
There have been…
ContinueAdded by JD Rucker on November 26, 2012 at 2:30am — No Comments
Some people have a misunderstanding about what is seen and heard through social media. It's happening on two major fronts: personal communications and business communications. Both are completely separate, but the fact that the same basic premise popped up from both angles made picking out this blog topic a no-brainer.
I was talking…
ContinueAdded by JD Rucker on November 25, 2012 at 5:05pm — No Comments
Some people seem to have all of the luck, don’t they? We read and hear stories of those lucky people who caught their big break because they happened to be in the right place at the right time. Seemingly overnight, “mis” no longer preceded their…
ContinueAdded by Marsh Buice on November 24, 2012 at 9:30pm — 12 Comments
#1 Korean singing sensation Psy has unseated pop idol Justin Bieber on the YouTube charts.
“Gangnam Style” officially became the most-viewed video in YouTube history Saturday, beating out previous record-holder, the Biebs’ “Baby.”
Clocking in at 805 million views, the video that spawned invisible horse dancing bests “…
ContinueAdded by MANNY LUNA on November 24, 2012 at 6:30pm — No Comments
Things HAVE changed! Customer buying habits have changed. The entire world has changed the way we do business and buy just about everything.
ONE of the most significant things I've reinforced that's made a dramatic impact on sales is to discuss a customer's budget, NOT PRICE ON THE LOT, but MORE emphasis discussing budget during fact finding. Some dealers are very emphatic NOT to discuss it (just show the customer a car…
ContinueAdded by Bob Carmack on November 24, 2012 at 10:24am — 5 Comments
I like to shop at Nordstrom. They have nice clothes and great customer service. I will go through periods where I am there fairly often. I definately don't have a negative view of the clothing business. People don't buy cars every month, every couple of months or every year. They don't like car dealerships and car people. They tolerate us. Their only concern is that you have a vehicle and what you are willing to sell it for.
I want someone to show me the ROI. Not for a few cars a…
ContinueAdded by Doug Davis on November 24, 2012 at 9:17am — 5 Comments
There was a time not too long ago when it was hard to get dealers to post enough. The mythical beast known as EdgeRank (which Facebook technically hasn't used in a long time, but that's not important now) compels people to want to maximize the exposure of their posts by keeping a constant flow of positive engagement going towards their Facebook…
ContinueAdded by JD Rucker on November 24, 2012 at 2:30am — No Comments
Five Important Benefits for Car Dealerships with High Performance Business Development Centers (BDC)
1. Accountability:
First and foremost and good, functional BDC center should be able to provide your dealership with accountability. Being able to accurately track numbers and statistics though not the primary role, is an…
ContinueAdded by Jason Parman on November 23, 2012 at 6:30pm — 1 Comment
There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…
ContinueAdded by JD Rucker on November 23, 2012 at 3:50pm — No Comments
In recent months,I have done maintenance calls on numerous dealers with whom I implemented "Red Flag" compliance training over the past 2-3 years. I have found an alarming number of stores WERE diligent in addressing the safeguarding of customer information when the law was implemented in 2009,but relatively FEW have continued the necessary practices they implemented when the law went into effect.This is a ticking time bomb for dealers who are not taking the identity theft of their customers…
ContinueAdded by Bruce Belanger on November 23, 2012 at 2:21pm — No Comments
Smile, Then Tell Your Face. It's contagious.
It's takes twice as much energy to have a bad day as it does a good day. Smiling causes others to do the same and, think about it, those who smile and who are in a good mood all day usually produce the best results and highest sales!…
ContinueAdded by Bob Carmack on November 23, 2012 at 2:15pm — No Comments
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