There were several takeaways from Nielsen's recent mobile studysurrounding restaurants, travel, and the automotive industry, but the one that surprised me the most was that 43% of automotive searches on mobile devices…
ContinueAdded by JD Rucker on November 15, 2012 at 9:34am — No Comments
With the election season at our door steps it’s on everybody’s mind. And, you can’t help but to wonder whenever you see or talk to someone, “Who are you voting for?” We make our own assumptions based on a variety of factors. But, have you ever thought to look at that person’s car? Bumper stickers are one of the most popular election merchandises. I know what you are thinking. What does that have to do with accessories?
When your customer purchases a vehicle from you, they don’t go to…
ContinueAdded by Ashley Poag on November 15, 2012 at 9:29am — No Comments
A couple years ago Chicago was riddled with potholes through a long winter. After seeing customer after customer come in with blown tires and bent wheels we saw an opportunity, and not just for the parts and service departments, but for our customers as well.
We started a seasonal wheel and tire program offering our customers a set of four winter tires mounted on steel wheels for a fixed price. The sale price also included storing the off-season wheels and tires at our dealership. …
ContinueAdded by Ashley Poag on November 15, 2012 at 9:17am — No Comments
Service is an "elbow to elbow" people business. As I (we) have traveled and observed so many Dealership Service Operations, there is still one overriding factor that every Customer Service Organization must understand and adhere to. This is people business.…
Added by Leonard Buchholz on November 15, 2012 at 9:04am — No Comments
The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video where your star accidentally injures himself and end up going viral overnight. The problem is that you rarely can fake it. The internet has a good nose for the authenticity and can smell…
ContinueAdded by Timothy Martell on November 15, 2012 at 9:00am — No Comments
This one will be different but I am going to attempt to bring "Food for thought" using simple…
ContinueAdded by David Villa on November 14, 2012 at 10:07pm — No Comments
There are times when you're going to post a piece of content that is too good to post in just one place. It could be extremely informative, very timely, majorly entertaining, or perhaps you just really liked it and want to post it in…
ContinueAdded by JD Rucker on November 14, 2012 at 3:51pm — No Comments
Still haunted by the ghost of the 14 million vehicles recalled for faulty floor mats and brake pedals, Japanese automaker Toyota Motors announced today that it would be recalling another 3 million cars – including 67,000 Prius models – due to a defect in…
ContinueAdded by Stephen Jackson on November 14, 2012 at 11:40am — No Comments
Go Virtual / izmocars solution provides Nissan dealers in Mexico with stable and progressive website technology while supporting Nissan Mexicana’s brand values and lead generation efforts
San Francisco, CA and Mexico City, Mexico – November 14, 2012 – izmocars (www.izmocars.com), the world's leader in interactive media content for the automotive industry, today announced…
ContinueAdded by Crystal Hartwell on November 14, 2012 at 11:16am — No Comments
Groupon is a company that…
Added by Timothy Martell on November 14, 2012 at 10:00am — No Comments
Let me pose a question to you. If you knew what was going through your customers mind during the sales process, would you enhance your chances of selling them a vehicle ? The answer , of course, is yes.Well, NADA has surveyed 3000 new vehicle owners who recently have gone through their purchasing experience.The question posed to them was "what did you hate the MOST about your buying experience?" The number one answer was " it takes too much time".Number two was "I hate the back and forth…
ContinueAdded by Bruce Belanger on November 14, 2012 at 9:17am — No Comments
If you don't PRACTICE THE PLAYS BEFORE PLAYING THE GAME, you WILL FUMBLE the ball. Our brain learns from DOING, not just hearing. Practice until you can't get it wrong! Team up with a buddy and practice the selling steps every day!
Added by Bob Carmack on November 14, 2012 at 8:48am — No Comments
Question for the forum... Please share your experiences and thoughts on third party upgrade events. Guarantee or no guarantee???
I am exploring adding third party events to our established remarketing program, and looking for some experiences that other dealers may have had, and which companies they have utilized. I am hoping for some cost structure and ROI expectations, as well as traffic assumptions. Easy for the vendor to project, would love to hear the htoughts of those…
ContinueAdded by Don O'Neill on November 13, 2012 at 6:35pm — No Comments
When you have a deal with a trade involved, what does your sales rep say to your perspective buyer? " Let me get your trade appraised", or words to that effect.Let's take a step back fore a moment and think about the word "appraisal" and what goes through your customers mind when he/she hears that word.What do you get "appraised"? You get your home appraised or your vehicle gets appraised after it's been involved in an accident.In either case, the appraisal is always lower than the…
ContinueAdded by Bruce Belanger on November 13, 2012 at 2:42pm — 1 Comment
Foursquare has quietly been making moves that will have a major impact on local businesses and . The service is already used to check in at a variety of places, and now their reach will be expanding.
The first new feature is the explore option for non-registered users, and the attached ratings update. Explore lets users search for specific kinds of businesses and…
ContinueAdded by Timothy Martell on November 13, 2012 at 2:00pm — No Comments
Yes, the election is over and I’m grateful to not be bombarded with political ads every time my favorite show is on commercial break for the next four years. That being said, there are some lessons we can learn the race for the White House as far as brand management…
ContinueAdded by Ketty Colom on November 13, 2012 at 11:52am — No Comments
SureSale conducts comprehensive flood damage inspections in the Northeast to increase consumer confidence in the aftermath of Hurricane Sandy
Venice, CA – November 13, 2012 – SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, deployed SureSale certification experts to immediately assess damage and…
Added by Crystal Hartwell on November 13, 2012 at 11:22am — No Comments
Despite the rise of social signals and the continued prominence of content as primary search engine optimization tools, high-quality inbound links remain one of the three big components in improving rankings. The automated processes have been devalued; low-quality posts, footer links, and sidebar links are a thing of the past…
ContinueAdded by JD Rucker on November 13, 2012 at 11:13am — No Comments
A few months ago I wrote a post titled, "How Important Is Price Really?" in which I discuss how there is too much emphasis on price when it comes to vehicle/dealership advertising. If you haven't already…
ContinueAdded by Michael Cirillo on November 13, 2012 at 10:58am — No Comments
With the holiday season coming up fast, now is a great time to think about how you're leveraging holidays to further your social media presence.
Here's a great example of what one dealer did to celebrate Veteran's Day:
Added by AutoSTARR on November 13, 2012 at 10:10am — No Comments
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