We are now accepting applications for Speakers, Panelist & Sponsors For The Upcoming Internet Sales 20 Group
Added by Sean V. Bradley on November 8, 2012 at 3:25pm — 1 Comment
Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from figuring out just who exactly is going to write it. Should you handle…
ContinueAdded by Timothy Martell on November 8, 2012 at 1:00pm — No Comments
D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in the last six months," notes Stephanie Miller in…
ContinueAdded by Ketty Colom on November 8, 2012 at 9:30am — No Comments
Once your Sales Rep has completed his/her job outside(meet/greet,pre-sell info,presentation,demo) they should be initiating a "Trial Preliminary Close". "Other than price Mr. Customer,is there anything stopping you from taking this vehicle home with you right now?".This trial close will generate one of two responses.If the response is "no,let's see what we can do", then they proceed with your sales process. If not, they will hear either an objection or an excuse. The key to developing an…
ContinueAdded by Bruce Belanger on November 8, 2012 at 9:07am — No Comments
The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?
The answer: They are all Brands within a Brand! It doesn’t matter to PepsiCo, the parent company, whether your Sales Manager grabs a Mountain Dew or an AMP Energy drink…
ContinueAdded by Ryan Leslie on November 7, 2012 at 5:39pm — 2 Comments
Chris and Mike's hot topix this morning on the super storm hit home with me, too. As a vendor/supplier on automotive content based in Delaware I worked through the weekend prior to storm hitting to advance client files.
Today we posted a story on the nationwide impact this storm may have on industry. What do you think?
Entire U.S. Car Market…
ContinueAdded by Connie Keane on November 7, 2012 at 4:39pm — 2 Comments
Is your dealership leveraging the power of video marketing? Today, video ad formats are the most effective way to communicate with consumers during their shopping cycle.
Video marketing includes direct video posting on YouTube, but that is nothing new. Dealers…
ContinueAdded by Brian Pasch on November 7, 2012 at 2:42pm — No Comments
A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…
ContinueAdded by JD Rucker on November 7, 2012 at 2:41pm — No Comments
Our goal in service needs to be to sell in a way that makes clients feel good about making the… |
Added by Sally Whitesell on November 7, 2012 at 1:30pm — 1 Comment
Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Macarena, coupling a catchy beat with the most ridiculous dance moves that a fully grown adult could conceivably perform. Mimicking and mocking the music video is irresistible…
ContinueAdded by Stephen Jackson on November 7, 2012 at 12:30pm — No Comments
Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their internet marketing during the campaign. I’ve covered a few of them…
ContinueAdded by Timothy Martell on November 7, 2012 at 9:00am — No Comments
Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?
Take this statistic from Google Automotive: 40% of automotive searches are for service, parts, repair, and maintenance. Taking that into consideration and the fact…
ContinueAdded by David Johnson on November 6, 2012 at 5:30pm — 1 Comment
PROFESSIONAL SALES PEOPLE HAVE A COMMON DENOMINATOR
These are the things that every successful communicator and sales person has in common. There are skills that we develop and work on all the time to perfect our craft, however this one single trait is always a part of the DNA of the sales person who takes their vocation seriously.
WE…
Added by David Simpson on November 6, 2012 at 3:30pm — 3 Comments
Over the summer, Unruly opened up their social video lab, looking to narrow down viral videos to scientific facts, to the point that the word "viral" has become a dirty word (although we still use it quite a bit, because well, it's still a buzzword). It didn't take long for…
Added by MANNY LUNA on November 6, 2012 at 2:17pm — 1 Comment
Today I'm pleased to introduce Rebecca Chernek of Chernek Consulting (CCI) as NCMi’s newest Up To Speed Guest Expert. Rebecca specializes in Finance & Insurance training to Automotive, RV, Powersport and Marine dealers nationwide. With an impressive automotive retail background spanning over 25+ years, Rebecca has hands-on, proven experience in automotive retail including sales, director of finance and general management. She… |
Added by Garry House on November 6, 2012 at 9:29am — 1 Comment
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going to become more arduous as time…
ContinueAdded by Timothy Martell on November 6, 2012 at 8:30am — 7 Comments
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner, general manager, or…
ContinueAdded by JD Rucker on November 6, 2012 at 7:30am — No Comments
There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…
ContinueAdded by JD Rucker on November 6, 2012 at 4:58am — No Comments
This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the "urgency"…
ContinueAdded by Michael Cirillo on November 5, 2012 at 5:30pm — 2 Comments
Happy Anniversary!
Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida. We count ourselves lucky – 95% of all businesses fail before they turn 5! To commemorate the…
ContinueAdded by Stephen Jackson on November 5, 2012 at 5:00pm — No Comments
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