In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…

Unless you're some sort of crazy selling machine, keep reading!

Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…

A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery store.  That photo reminded me that I’d meant to cover a back-to- the-basics concept that I struggled with while doing some research last week.

First off, let me tell you that I LOVE CARS.  I have loved…

There are 13,000 different voter districts in the United States and each one has its own rules and regulations. As HR administrators and employers, the important thing to know is whether or not your state requires employers give their employees time off for voting. Most do, and even some with pay.

Here’s the state-by-state list of employers who are mandated to give their employees time off to vote, re-posted as it appears on the …

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while…

Scripting Our Objection Responses

As I travel around the country meeting with Salespeople I am so amazed at the lack of preparation that most have in overcoming some of the basic Customer objections. So many still use the old, “If I could would you?”, “What will it take to earn your business today?”, and the most popular, single…

For some time now I have chided myself for not chronicling the random and not so random thought that courses through my brain on a daily basis.  A child of the "teach English by forced journaling" era, perhaps I believe that every thought must be put to print lest you deprive the future of your all importance consciousness.  Or perhaps, like everyone else in our current narcissistic culture I believe that my thoughts and ideas have meaning beyond the confines…

The Internet is practically a limitless form of Media. This interconnected Web has brought together people across the world in ways that no one could have ever imagined some

twenty years ago. Let’s face it, the Internet is here to stay and your dealership’s website is becoming the go-to for interested car buyers. Don't make your customers wonder whether they've visited the wrong side of the…

How many positive reviews from customers…

Good morning Dealer Elite Members.....

As I travel around North America and speak to salespeople, customers, managers, owners and BDC reps I am always surprised by how often salespeople are prevented from selling vehicles buy not asking great questions.

The situation usually starts after a salesperson has spend several hours with the customer and asks for the order. The customer usually says something like, I need to speak to my wife, my friend, my dad, my…

You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so that quality posts move towards the first page and other posts fade into obscurity. Usually, Reddit is talked about as a great place to find interesting content, but the site offers more than that. It can be a great asset for marketing…

Greetings, everyone!



I often hear this in dealerships and it drives me crazy: “Today with the Web, clients know more about cars than the salespeople!”

And the sad fact is that this is often true… How can this be?  Do sales staff not have the same access to the Internet and do they not have the latest information at all times?

It’s an open secret that consumers have drastically…

Most dealers know what to do. Get testimonials. Get pictures of happy customers. These can be turned into Facebook gold.

The problem is that the pictures of happy customers are often about as boring as a picture can be. There's a customer standing in front of their new car. Sure, they look happy, but is it going…

After 12 months of coding  and 125 000 lines of code we have finally managed to launch Cargoove.com. Yes, it is a load board that is specifically dedicated to connecting vehicle shippers and carriers. Our main target are small and medium dealerships who  may not be comfortable working with brokers; by using Cargoove's intuitive dispatch system, dealerships will be able to track their vehicles as they are transported. We also provide API…

It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?

You need to evoke…

I came across this handy little article from HubSpot today and wanted to share it with all of my dE friends. For those of you that take advantage of Pinterest, this article explains how to verify your website. What's that mean?

Pinterest is another one of those social networks that some marketers have figured out how to…

It's all about Content

Steve Jobs, the best salesman ever, changed my life…

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…