AutoCapture can add $12,000 per month to your bottom line.

Want to know how? Click here and see for yourself or download your own value calculator and fill in the blanks yourself.

CLICK HEREfor the blank value calculator

So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits.  I mean I know Flickr to be the best but it has been a while since I last researched.  I figured photobucket , shutterfly, and others would have similar results.  Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.

Here is the link to check it out:…

When I heard ActivEngage CEO Todd Smith jokingly call David Kain “the Silver Fox,” I thought the nickname was merely an offhand reference to his shock of alabaster hair. But the more I watched and spoke to David, the more I realized that his silvery mane disguised a man with a clever mind…

We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until now, there hasn’t been an official solution for when you’re bombarded by poor…

The days of limited engagement with your customers are over. According to Facebook, there are 3.2 billion likes and comments a day on their Website. How, as dealerships, do you manage social media? Do you update your blog once a month or do you post on Facebook once a day? There is no golden rule, but there are easy guidelines to follow.

ActivEngage knows that social media is an ever changing medium to communicate with your dealership’s customers and we know that it can be a pretty…

Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…

"You miss 100% of the shots you don't take" Wayne Gretzky

For some reason, I'm on a Wayne Gretzky Quote kick this week. At first this seemed weird to me since I'm not a hockey fan, but then I realized why I love Wayne's quotes:

1. He is a champion, and will be remembered as one for the rest of his life.

2. His quotes transcend hockey and are really relevant in sales.

3. My middle name is Wayne and this obviously means we have some sort connection. (this one may be…

http://youtu.be/1S7kMfYpewk

All car batteries contain sulfuric acid and produce hydrogen and oxygen gases. If the hydrogen gas comes into contact with an ignition source, the battery can explode, sending pieces of the battery and acid flying. There are several safety precautions technicians should routinely follow when handling car batteries. This three minute…

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

From Wikipedia; The Secret describes the…

We've all seen the slogan: "safety is everybody's business." No argument there. A positive safety culture requires teamwork. But there's a funny thing about teams: if no one's in charge of the action items, everyone assumes that it's "someone else's business" to take care of them. And nothing actually gets done.

Every effective safety program has a safety coordinator. In some cases, the coordinator is a GM or high-level executive. If that approach works for your dealership, stick to…

Media sponsors include Auto Dealer Monthly, Automotive Digest, Dealer Marketing Magazine, Dealer Refresh, J.D. Power and Associates, and WardsAuto

Salt Lake City, Utah – October 16, 2012 – DrivingSales today announced that six leading auto industry media organizations are official sponsors of the 2012 DrivingSales…

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google. Sources close to the FTC say that four FTC commissioners "have become convinced after more than a year of investigation that Google illegally used its dominance of the search market to hurt its rivals." A decision to file a law suit against Google could…

Here’s your dilemma: One of your top performers--maybe a vehicle sales consultant, maybe a service advisor, maybe a technician, maybe an F&I producer--just advised you that he really wants to become a manager. Although you don’t really want to lose his production, you know that if you don’t appropriately address his request and desire, he might quit and leave, or maybe worse, he might quit and stay.

Here is what else probably bothers you about this situation;…

 I gamed it from 30 to 70. Never registered for or received perks.  My stats go a long ways to proving that at worst, Klout has no credibility and at best, it is a game that should not be used for anything other than entertainment. I became…

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30.

One…

Two…

Three…

In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …