We are proud to announce that once again, our founding partner and senior trainer, Anthony Bartoli, will be a featured speaker at the 13th annual Digital Dealer Conference. Anthony will be speaking with Rich Lucy and discussing "How To Build An Internet Department From The Ground Up" (http://www.digitaldealerconference.com/s peakers/).
In addition, dealers and vendors will be able to…
Added by John Fuhrman on October 15, 2012 at 10:26am — No Comments
How many hours do your sales people spend at the dealership on a daily basis? If you're like most dealers, there will be days when the staff works key to key. Those 12 hour days can drag for some. But, for those who have customers, it seems to speed by.
That said, how can dealers tolerate the speed merchants who call themselves…
ContinueAdded by John Fuhrman on October 15, 2012 at 9:30am — No Comments
A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for their…
ContinueAdded by JD Rucker on October 15, 2012 at 5:19am — No Comments
A salesperson’s favorite letter in the alphabet is the letter “X;” as a salesperson, there is nothing better than the ability to bark out a Hat Trick (3 sales) in a Monday morning sales meeting to the sneers, jeers, and claps of your fellow victim-laden salespeople. If the word confidence could be abbreviated with one letter, it would be…
ContinueAdded by Marsh Buice on October 14, 2012 at 11:30am — 5 Comments
There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.
I switched my way of thinking in 2009 but for many it…
ContinueAdded by JD Rucker on October 14, 2012 at 4:39am — No Comments
We've created a form to show you what the true value of AutoCapture is. Click either of the links below to find out how much additional gross AutoCapture can add in your dealership immediately! #AutoMarketing
Don't know what AutoCapture is? Visit us online to learn more at www.konig.co
ContinueAdded by Mathew Koenig on October 13, 2012 at 5:00pm — No Comments
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…
ContinueAdded by Stan Sher on October 13, 2012 at 11:56am — 5 Comments
"Why"?
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of…
ContinueAdded by Larry Bruce on October 13, 2012 at 10:48am — No Comments
People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…
ContinueAdded by JD Rucker on October 12, 2012 at 2:06pm — No Comments
Big challenge this week- old thinking managers who haven't actually sold in over 20 years still wanting to do business the way it was "back then".
Remember the 'good ole days', "back then", when all the sales people (and managers) did everything? Sold new cars, new trucks, and used cars from the same showroom as well as the managers did the financing. Then, one day, someone said it would be better to separate the finance department and have actually finance managers (vs…
ContinueAdded by Bob Carmack on October 12, 2012 at 1:30pm — 1 Comment
In the second post of this series, Kathryn Carlson discussed two methods to address employee theft once it has taken place. This segment of the series advocates two preventative methods:
Hotline
This is the one thing that the…
Added by Patric Timmermans on October 12, 2012 at 1:00pm — No Comments
Here is a tip for increasing your income immediately!
Have you thought about an advertsing plan? I mean really thought about it.
Showing how interested you are in your customer's well-being and
dedicated in keeping them informed has been a basis for increasing your income immediately.
Added by Jeff Cowan on October 12, 2012 at 11:46am — 3 Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Toyota sells cars on HSN, there’s a giant diamond in outer space, and the EU…
ContinueAdded by Ketty Colom on October 12, 2012 at 10:41am — No Comments
If your company does a lot of mass emailing as part of your automotive internet marketing strategy, it’s important that you’re careful not to fall into the “spam” category. It can be difficult to walk that line between what is acceptable and what is annoying, but it’s…
ContinueAdded by Timothy Martell on October 12, 2012 at 9:00am — No Comments
Added by Patric Timmermans on October 11, 2012 at 7:29pm — No Comments
This is an important question because, we see individuals and companies asking for referrals all the time, from the gym to the hair salon; “refer and receive blah, blah, blah.” And to be honest, it simply does not motivate me. When you think about it, receiving a referral fee is typically not the first thing that comes to mind. I’m not saying ditch the “bird-dog”, I am just saying let’s dig a little deeper.
I don’t know anyone that makes a referral based on financial reward alone.…
ContinueAdded by Pete Specht on October 11, 2012 at 7:00pm — No Comments
Everyone knows word of mouth has gone the digital route. So it's important to have the publics' opinion there for everyone to see. Utilizing every other social media vehicle not only directly effects customers responses to spend money at your dealership, but studies have found not participating could lead them to…
ContinueAdded by Shawn Case on October 11, 2012 at 12:44pm — No Comments
Veteran auto industry business leader, digital strategist, and innovator joins rapidly growing business intelligence and performance improvement company
SALT LAKE CITY, UT – October 11, 2012 – Kevin Root has been named President and Chief Operating Officer of DrivingSales, the company announced today. Root joins the rapidly growing business intelligence and performance improvement company to further build…
ContinueAdded by Crystal Hartwell on October 11, 2012 at 11:53am — No Comments
Added by Ketty Colom on October 11, 2012 at 11:50am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by