How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?
This has been and still remains one of the toughest things to get accomplished in the…
The original article I had scheduled for today is titled, Tactics for Improving Employee Productivity. But as I was putting the finishing touches on the content, I said to myself, “Self, you’ve skipped an important step! You shouldn’t be presenting tactics until you’re sure that your readers understand the differences between strategies and tactics.”
It’s my understanding that “strategy” is derived from the ancient Greek word,…
ContinueAdded by Garry House on October 11, 2012 at 11:30am — 3 Comments
Google’s Matt Cutts just recently announced an update for the Page Layout algorithm, which originally came out in January. This algorithm is designed to reward websites who place their content above their advertisements. In a tweet on the subject Matt Cutts mentioned that 0.7% of English language queries will be affected. This may seem like a small number but in reference to…
ContinueAdded by Timothy Martell on October 11, 2012 at 10:30am — No Comments
Site Retargeting with Facebook from Potratz on Vimeo.
Added by Paul Potratz on October 11, 2012 at 10:12am — No Comments
Lost Sales and Declined Services Customers are in many Dealerships, the largest untapped source of additional revenue. And in most cases, the Sales has been lost because of a few words and not a few dollars.
Advisors…
ContinueAdded by Leonard Buchholz on October 11, 2012 at 9:13am — No Comments
Added by Mathew Koenig on October 10, 2012 at 9:29pm — No Comments
I thought it might be a nice gesture to share what I think are three major mistakes made by dealers when buying direct mail.
1st. Buying for the budget. Many dealerships buy just because they have budget left to spend. This on it's own is not the problem. The problem lies in the fact that normally when this is the case they will just buy any piece that has a current theme on it and expect it to win. An example would be, right now November is coming up and dealers who…
ContinueAdded by Troy Spring on October 10, 2012 at 7:00pm — No Comments
Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.
Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…
ContinueAdded by Paul Potratz on October 10, 2012 at 5:55pm — No Comments
As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on your…
ContinueAdded by JD Rucker on October 10, 2012 at 1:09pm — No Comments
Added by Patric Timmermans on October 10, 2012 at 12:27pm — No Comments
Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.…
ContinueAdded by Ketty Colom on October 10, 2012 at 11:19am — No Comments
If you’re a local or regional business looking to advertise on the cheap, you probably use social media. Most everyone is on Facebook, but does your company have a Twitter? If not, you’re missing out on one of the most powerful and reliable social media…
ContinueAdded by Timothy Martell on October 10, 2012 at 9:30am — No Comments
There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great time savers and allow heavy social media users the ability to scale properly and plan accordingly, they also create problems and do not always maximize exposure.
Facebook will "batch" images posted from the same tool when more than one is posted through it in a 24 hour period. This is a…
ContinueAdded by JD Rucker on October 9, 2012 at 10:01pm — No Comments
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to your website when they’re already in your store? Consumers today are more wary than ever of car sharks – and now they…
ContinueAdded by Stephen Jackson on October 9, 2012 at 2:53pm — No Comments
There's something to be learned from this Forbes article with the average dealership spending $2,610,000 on payroll in 2011.
Added by Patric Timmermans on October 9, 2012 at 12:30pm — No Comments
Driver Connect Mobile App to be presented onstage during DrivingSales Executive Summit
DAYTONA BEACH, FL and SALT LAKE CITY, UT – October 9, 2012 – DMEautomotive’s Driver Connect, Mobile App has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of…
ContinueAdded by Crystal Hartwell on October 9, 2012 at 9:00am — No Comments
Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+ Local, which used to be Places, is a very valuable resource for any business. The idea is that you…
ContinueAdded by Timothy Martell on October 9, 2012 at 8:56am — No Comments
There has been a lot more talk over the last several months about mobile. It has transitioned from a "check box" item where dealers ask their vendors the simple yes or no question, "Do you have mobile sites in your package?" Today, the questions are more along the lines of, "What makes your mobile websites better than my…
ContinueAdded by JD Rucker on October 9, 2012 at 12:35am — 1 Comment
How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?
This has been and still remains one of the toughest things to get accomplished in the…
Added by Jim Kristoff on October 8, 2012 at 8:12pm — 3 Comments
When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts doesn’t drop off. I’m sure you already know that…
ContinueAdded by Timothy Martell on October 8, 2012 at 4:06pm — No Comments
I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy. Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.
So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…
ContinueAdded by Brian Pasch on October 8, 2012 at 3:30pm — No Comments
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