Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might want to pay attention because the adjustments to the algorithm are…

VinSolutions has been named the 51stth fastest growing software company and is ranked the 616th fastest growing company in America overall for 2012. 

Every successful business wins because it has at least these dimensions:  The Paper, The Plan—and The People.

Pop-up advertising has gotten a pretty negative rap over the years. Maybe that’s due in part to the 90s, when pop-ups would frequently flood your browser window, unfettered by blockers or anti-virus software. Perhaps pop-up ads deserve their negative connotation; they’re intrusive, gaudy, and difficult to escape from. But…

Fusion of Best-in-Class Video and Lead to Show Incentive Solutions to Drive More Showroom Visits and Conversions

New York, NY – August 21, 2012 – HookLogic, the leading provider of ecommerce media solutions and services, today announced a strategic integration with Authntk, a video marketing platform enabling auto dealers to use mobile devices to quickly and easily create an engaging, personalized video email for each lead. As a result of this powerful new…

http://automotivebdctraining.com/

https://www.facebook.com/dealeretraining

As I travel and work with dealerships all over the country I am constantly amazed at how often I find that the CRM in dealerships is not…

If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of internal links. Simply put, they’re links on a website that lead to other pages on that same website (hence ‘internal’). Does your business utilize them? It not, you’re missing out on one of the most powerful and reliable methods of lead generation and…

In an NCMi Leading Your Dealership to Success course that I taught in April, I made three “punch-in-the-nose” statements in my introductory comments that were related specifically to the retail automotive industry:

1. Most (a lot more than 50%) auto dealership employees give…

As each customer walks into a showroom, salesperson’s heads immediately go to the door. Their heads start spinning and kicking into “sales mode”. Maybe they have a pre-loaded script in their heads of what they say. Maybe they fly by the seat of their pants. The end goal is always the same; to sell the customer a car.

With all of the different ways to interact…

How do you use iPads to Enhance Your Dealership's Sales Process?

More and more dealers are hopping on board this growing trend and consumers are loving it. The Customer Experience is the next battleground so get on your A game!

See latest on Best Practices...

http://tinyurl.com/96swhfu

Live Chat Provider ActivEngage, Inc. Ranks No. 121 on the 2012 Inc. 500 with Three-Year Sales Growth of 2,626.9%

NEW YORK, August 21, 2012 — Inc. magazine today ranked ActivEngage, Inc., the automotive industry’s most trusted…

One measurement of website success tends to get overlooked a lot in favor of other, bigger numbers like traffic and bounce rate. That measurement is conversion rate, what percentage of visitors to your website convert into a lead. One of the biggest factors when it comes to…

Entrepreneurs: They Embody the American Dream

The late Peter Drucker once said, “Entrepreneurship is neither a science nor an art. It is a practice.” CCI practices entrepreneurship.

Small business owners by the millions are eagerly waiting for the next election to learn how the upcoming years will effect not only their ability to grow and profit, but to continue toward the goals that are infused by their enthusiasm. They want to…

August 19, 2012





Martha Washington... “I’m determined to be cheerful and happy in whatever situation I may be. I’ve learned that the greater part of happiness or misery depends upon our dispositions, and not upon our circumstances.”





That sounds just like Paul in Philippians

4:12... “I have learned

[to be] content in…every situation.”





If you want to go from surviving to thriving, make…

Writing content for your website? Use the inverted pyramid style. Why? Your customers want information in an instant. They don’t want to read through copy to find what your keypoint is. Whatever your essential message is, put it first. Most Web users skim through content in an “F” pattern.  They look more…

I recently read an article published by Forbes titled …

If you didn't get a chance to read or hear about this on Friday, here is a great, legitimate way to fight back with Google's decision to remove dealers positive reviews, leaving behind only negative and damaging a dealers reputation.It was written by Greg Goebel, CEO of Auto Dealer Monthly magazine.

No different than numerous dealers, a client of mine, 25-year dealer Mohammad Ahmed―president of Northend Motors in Canton, Mass., in the Boston area―had numerbous positive…

Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make social network marketing work for you in the past, but itʼs time for an update. Facebook is implementing a major change by making their new Timeline layout…

http://www.pinebeltauto.com/

Congratulations to Martin D'Amato, Internet Director of Pine Belt Automotive in Toms River, NJ! 

Martin oversees 4 dealerships that are Delivering…