Studies indicate that a child will hear the word NO anywhere between 140,000 to 200,000 times while growing up compared to only fractional amounts of hearing the antonym Yes. Today as adults, it’s no wonder why we will go to great lengths to avoid hearing the word No -particularly in sales. What air is to breathing is what No’s are to selling-the key to survival.…
ContinueAdded by Marsh Buice on August 19, 2012 at 7:00pm — 15 Comments
If you haven’t thought about starting a career in automotive sales before, now may be the best time to do so.
Why?
Let’s take a look at some hard sales numbers from the first two months of 2012, and you’ll see that opportunity is definitely knocking:
Added by Gregg Morris on August 19, 2012 at 12:57pm — No Comments
All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…
ContinueAdded by JD Rucker on August 18, 2012 at 7:31am — 3 Comments
So you've created your dealership's Google+ Brand Page in preparation for the move from Google Places to Google Plus Local...but now what? Here are some tips for optimizing your dealership's Google+ page:
Keep SEO in Mind: When putting information into the "About Us" tab, use relevant keywords. Also use these terms when adding content to your page to help search engines (especially Google) understand what your page is about. Use "Recommended Links" to send…
ContinueAdded by Ali Amirrezvani on August 17, 2012 at 4:59pm — No Comments
Social media seems like such an pleasant, magical journey for a business to embark on. Ask a mundane question on Facebook, tweet a photo of your lunch, and the world will love you (and ultimately buy whatever you’re selling). But social media occasionally causes instant public relations disasters – and these crises can rarely be controlled or contained.
Take Progressive Insurance, for…
ContinueAdded by Stephen Jackson on August 17, 2012 at 3:30pm — No Comments
That probably sounds like a funny question, but it’s a very important one to those of us on the NCMi faculty. Many times our instructors have had managers show up for a class, some unwilling, who think they have been around the block enough times to be able to teach it themselves. However, low and behold, those same managers will leave the class with knowledge and understanding they didn’t realize they needed. The concept behind the question is that we all learn to master skills in…
ContinueAdded by Garry House on August 17, 2012 at 9:30am — 1 Comment
Recently Google started offering vanity URLs for Google Plus. The announcement stated that the vanity URLs will start being rolled out with a few verified users but it will soon become available for all users. Finally this is what many of us have been waiting for with Google+ no more massive strings of numbers in your URL now you can just have a simple short URL like…
ContinueAdded by Timothy Martell on August 17, 2012 at 9:25am — 6 Comments
If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an advertisement or other link. The page should be related to…
ContinueAdded by Timothy Martell on August 17, 2012 at 9:00am — 7 Comments
Seems whenever whatever company I was working for placed an ad for a service writer, I would get a deluge of resume's, phone calls and people walking in.My first test for them was the application. If they came back in one minute or less with their name scribbled on front with "see attached" written across the application. Strike one.
If they contacted me in some way and asked, "what is a service writer". That was usually a strike two but I wouldn't necessarily toss that one away…
ContinueAdded by Jim Mahoney on August 17, 2012 at 8:30am — No Comments
You might want to re-think the ask
You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…
ContinueAdded by Kristen Judd on August 17, 2012 at 8:13am — No Comments
Many times, many of your in store problems can be fixed by doing one simple thing. Change the culture of the store with the customers and with the employees,
I worked at a large Jeep stored that gave out a loaner car for every customer that came into service for anything including an oil change. Meanwhile we had a shuttle van that was used more as a parts van than a shuttle. I noticed many of the loaner invoices showed car being brought back with 10 miles or less on them. At the time,…
ContinueAdded by Jim Mahoney on August 17, 2012 at 7:56am — No Comments
FOR IMMEDIATE RELEASE
Additional Information - Email dealerresourcegroup@gmail.com.
DIGITAL DEALER CONFERENCE BRINGS AN INTERNET EXPERT BACK
WILMINGTON, NC August 17th, 2012 - The Dealer Resource Group is pleased to announce that…
ContinueAdded by John Fuhrman on August 17, 2012 at 1:00am — No Comments
How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo.
How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…
ContinueAdded by Stan Sher on August 16, 2012 at 11:00pm — No Comments
Stroffolino’s presentation “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google
Manahawkin, NJ – August 16, 2012 – Joe Stroffolino, Used Car Manager and Digital Marketing Director of Causeway Family of Dealerships in New Jersey, has been selected to present at the fourth annual…
ContinueAdded by Crystal Hartwell on August 16, 2012 at 9:58am — 2 Comments
Welcome to Imperial Press Direct's "Food For Thought"
IPD values your relationship and is happy to provide the following "Food For Thought" as a way… |
Added by David Villa on August 15, 2012 at 2:30pm — 1 Comment
Are you making the most of your customer reviews?
A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership.
Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using the right strategies to…
Added by Paul Potratz on August 15, 2012 at 10:30am — No Comments
How many brains do you have? Trick question, I know. Your biology teacher said you have one. However, according to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer. Let's take a deeper look into these layers and ways you can tap into these parts of the brain in your sales presentation, customer…
ContinueAdded by Ketty Colom on August 15, 2012 at 10:09am — No Comments
The purchasing of Twitter followers has become an extremely popular trend. It offers the instant gratification that many people and businesses crave. When someone sees you have a mere handful of followers, they arenʼt likely to believe you have much…
ContinueAdded by Timothy Martell on August 15, 2012 at 9:38am — No Comments
It’s probably because of my college training in industrial engineering, but I’ve always been fascinated and challenged by trying to define any meaningful relationships between “opportunities to do business” (OTDBs) and sales results. After a half-century of experience in the retail automotive business, I’ve concluded that there truly are consequential metrics associated with selling both vehicles and service at an auto dealership.
For instance, do you know how many good vehicle sales…
ContinueAdded by Garry House on August 14, 2012 at 6:15pm — No Comments
Added by MANNY LUNA on August 14, 2012 at 4:00pm — No Comments
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