A new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers are buying vehicles without even seeing them in person. To me, this seems like buying a…
Added by Stephen Jackson on August 14, 2012 at 10:44am — No Comments
As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow your business. As is stands now social signals have already become an…
ContinueAdded by Timothy Martell on August 14, 2012 at 10:21am — No Comments
You have a problem. You have a question. You know a person who has the answer. You even have their direct phone number. You need a solution now.
You call. No answer. Voicemail. You text message them. No response. Irritation and frustration builds.
A few more calls and you’re moving on to the next person or resource to solve your problems.
Now, imagine if this is one of your customers trying to reach you?…
ContinueAdded by Gregg Morris on August 13, 2012 at 11:03pm — No Comments
People generally don’t like hearing the word “no”.
“Is there any milk left in the fridge?” “No.”
“Have you made these copies for me yet?” “No.”
“I can see you really like this car. Should we go into my office and get the paperwork started?” “No.”
The third exchange above is a…
ContinueAdded by Gregg Morris on August 13, 2012 at 10:46pm — No Comments
In the automotive sales industry, we sometimes get so wrapped up with adjusting/tweaking our own approach to the sales process (internal critiques) that we often forget to look at how our customers are approaching us with each potential sale.
The cliché, “…it takes two to tango...” comes to mind.
What kind of research or tips do they look for before coming to the car lot?…
Added by Gregg Morris on August 13, 2012 at 10:40pm — No Comments
The truth is, I think, that www.AutoCon2012.com advertising is out of control. Now, I *do* support www.AutoCON2012.com, but really that's because I strongly believe in the idea that dealers need great chances for education. And I think the line-up is very, very…
ContinueAdded by Keith Shetterly on August 13, 2012 at 3:52pm — 2 Comments
Fixed Ops lessons for marketing tires from the financial services world:
About 35% of policy owners shop their car insurance in a given year. Less than half will actually switch. That puts customer retention in the mid 80% range. When an insurance agent also writes a second line of coverage (home owners, renters, etc.), his client retention improves by…
ContinueAdded by Lance Boldt on August 13, 2012 at 11:20am — 1 Comment
We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time to acknowledge their feeligns. Given this case, we all want to empathize with someone, not just show sympathy. So why not apply…
ContinueAdded by Ketty Colom on August 13, 2012 at 10:07am — No Comments
New DMEautomotive survey reveals that prepaid or complimentary maintenance plans, combined with excellent service delivery, are among the best ways to win and retain consumer loyalty – especially ‘next-gen’ customers
DMEautomotive Survey Highlights:
Added by Crystal Hartwell on August 13, 2012 at 9:31am — No Comments
Pinterest has generally been ignored by the advertising world at large, but the site is making big moves to assert its relevancy. As of last week, the social media website has done away with their invite system.…
ContinueAdded by Timothy Martell on August 13, 2012 at 8:34am — No Comments
Added by David Villa on August 12, 2012 at 8:39pm — 1 Comment
We often forget the best clients are the sold clients in our CRM's.
Added by Shawn Clos on August 12, 2012 at 11:39am — No Comments
The walls are a physical barrier. The walls also represent a conceptual barrier to many. The walls, whether physical or conceptual, separate. And, that is bad! The walls act like demarcation lines that shouldn’t be crossed lest you dare enter into foreign or perhaps even enemy territory. The rules of engagement crossing into or between these walls may be an…
ContinueAdded by Tom Wiegand on August 11, 2012 at 4:30pm — 13 Comments
If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!
As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…
ContinueAdded by Michael Cirillo on August 11, 2012 at 4:08pm — No Comments
If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.
I have recently discussed the Google Advisor For Cars program which is very controversial. I recently documented that Google is testing …
ContinueAdded by Brian Pasch on August 10, 2012 at 10:30pm — 2 Comments
I don’t know about you but nothing ticks me off more than a sales person sitting on their a** waiting for the up bus to pull into the lot and hand deliver them a deal on a silver platter. Let’s face it there are more of these untrained, unmotivated just don’t seem to care sales consultants than ever before.…
ContinueAdded by Shawn Clos on August 10, 2012 at 5:30pm — 2 Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe! This week, Maroney is not…
ContinueAdded by Ketty Colom on August 10, 2012 at 10:23am — No Comments
Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that businesses can control, or even truly mediate.…
ContinueAdded by Timothy Martell on August 10, 2012 at 10:00am — No Comments
Throughout my 40+ years in the automotive business, I always thought there would come a time when I would leave and take a 9am - 5pm job with holidays, multiple weeks of paid vacations and other normal job aspects. It never happened. No matter how bad of a day I might have had, I always found myself driving home thinking to myself ow much I loved this business.
In my years as a mechanic, I love fixing cars. As I rose through management I loved fixing problems with customers,…
ContinueAdded by Jim Mahoney on August 10, 2012 at 8:05am — No Comments
Team Velocity Marketing Announces Platinum Sponsorship of AutoCon 2012
Team Velocity Marketing is proud to be a Platinum Sponsor of AutoCon 2012 in what is sure to be the industry’s largest event for the automotive industry.
DULLES, VA – August 9, 2012 Team Velocity Marketingis pleased to join the ranks of several prestigious…
ContinueAdded by DealerELITE on August 10, 2012 at 6:15am — No Comments
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