Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message. A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.
Future solutions…
ContinueAdded by Philip Zelinger on August 6, 2012 at 1:34pm — No Comments
Listen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!
We all know blogging is a crucial aspect of any business’s search engine optimization…
ContinueAdded by Timothy Martell on August 6, 2012 at 9:10am — No Comments
True Story. In 1995 I worked for a large multi-franchise dealer who sold 50-100 cars per day. One day in 1995, the dealer, who rarely came to the store, delayed opening all departments to have a breakfast for the 450+ employees.
The topic or theme of the breakfast was "Teamwork". The Dealer spoke as well as a guest speaker who had written a book on teamwork. We all left with a coffee cup with "Teamwork 1995" on it and a copy of the other speakers book. We all left pumped up and ready…
ContinueAdded by Jim Mahoney on August 6, 2012 at 8:10am — No Comments
Is It Time To Reevaluate Your Opinion About TrueCar?
I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business. Very few issues have rallied so many people in the auto industry to cry out than the advent of TrueCar’s advertising…
ContinueAdded by Ralph Paglia on August 6, 2012 at 5:30am — 86 Comments
We all know it's impossible to make every customer happy. There are often confusions in the automotive industry that consumers simply do not understand. They can do unreasonable things to try to get back at the dealership when they perceive that they were not treated properly.
This was a challenge a decade ago and before when word-of-mouth was arguably the most important factor in the success of a dealership.…
ContinueAdded by JD Rucker on August 6, 2012 at 4:00am — 2 Comments
Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?
One of…
ContinueAdded by Michael Cirillo on August 6, 2012 at 1:46am — 6 Comments
For those of you who know a little bit about me, you know that I worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can…
ContinueAdded by Michael Cirillo on August 6, 2012 at 1:31am — No Comments
http://gigofund.org/news-2011_veterans_day_gala-11_11_2011.html
http://www.liveleak.com/view?i=37e_1238350167…
Continue
Added by Stan Sher on August 4, 2012 at 2:30am — 5 Comments
Former General Motors U.S. sales and marketing boss Mark LaNeve has been named chief operating officer at Ford's agency Team Detroit.
Mark LaNeve…
ContinueAdded by DealerELITE on August 3, 2012 at 9:30pm — 2 Comments
Honda and Toyota Have Record High Average Transaction Prices for Third Straight Month; Industry Incentives Decline for Three Consecutive Months According to TrueCar.com
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Added by Ralph Paglia on August 3, 2012 at 9:00pm — No Comments
The customer / vendor relationship is an important one. Customers rely on vendors for different aspects of their business that affect their bottom line, in one way of another. Vendors rely on customers for income — and a bad experience can lead to a drop off in current and future business.
Following up on the last blog "Who's Fault is it?" this article, I will recommend 10 things that a customer must do to preserve the value of a relationship with the Vendor. And since relationships…
ContinueAdded by Todd Katcher on August 3, 2012 at 4:30pm — No Comments
Loyalty Is The Heartbeat Of Your Dealership
A few years ago I can recall a conversation that I had with a dealer whose dealership has been around since the 1920’s. He said you know what troubles me most Shawn? “Our customers just are not as loyal as they used to be back in the day, how can we make them loyal again? In this case the problem…
ContinueAdded by Shawn Clos on August 3, 2012 at 10:55am — No Comments
Social media is a broad term that covers a lot of sites on the web these days. Its a term that has a lot of connotation attached to it, and recently, companies have been paying big money for anything that shows a hint of success in the world of social media. Need an…
ContinueAdded by Timothy Martell on August 3, 2012 at 9:25am — No Comments
The other day I was reading the latest headlines on automotive advertising strategies, and came across this post:
"Porsche Makes Direct Mail Personal…And A Little Bit Creepy"
Have you all heard about this? An ad agency named 'Low Roche' recently helped one of its clients, a Porsche dealership, get a 32% response rate on a 'mailer' -- using some very…
ContinueAdded by AutoSTARR on August 2, 2012 at 4:16pm — 2 Comments
THE INTIMIDATION NETWORK ZEROING IN ON CHICK-FIL-A
By James A. Ziegler
Recently I’ve had it up to my eyeballs with the concentrated attack on Chick-Fil-A regarding statements made by CEO, Dan Cathy concerning his views on Gay Marriage.
I have seen blogs and social media attacks on Chick-Fil-A stating they discriminate against gays and mistreat gays, which is TOTALLY untrue. Chick-Fil-A has NO policy concerning their gay employees or gay customers.
And, now we’re…
ContinueAdded by James A. Ziegler on August 2, 2012 at 12:53pm — 1 Comment
Like buying a car, your customer has a choice when it comes to service. Your odds of winning that business dramatically increase, if you are on the phone with your customer, at the point the need for service is created. AutoMBrace was created to fill this void.. Contact us through Dealer Elite.
Fewer cars, lower margins – AutoMBrace understands that the dealerships profits come from the service department. Service revenue depends on selling service to your customers and,…
ContinueAdded by Bob MacMinn on August 2, 2012 at 12:31pm — No Comments
Where have all the cowboys gone?
That was a great song from the ninety’s right? Well maybe not such a great song but it was the song played over and over and over. For some reason on my way to the dentist this morning this song popped in my head because I’ve really been wrestling with the fact that the cowboy…
Added by Mathew Koenig on August 2, 2012 at 10:14am — 3 Comments
When I lived in Okinawa, Japan for four years I learned a significant amount of how their collective culture works. In particular, their management style is vastly different from that of the Western culture. Things like verbal arguments, tantrums, and egos were non-existent in the workplace. How could that be so? One word--kaizen. Read …
Added by Ketty Colom on August 2, 2012 at 9:54am — 2 Comments
Digg has been trying to make a comeback recently and even went so far as to completely redesign their site in the hopes that they can climb back towards the top of the social mediaranks. Once upon a time Digg was at the top, it was the place to be. Unfortunately for…
ContinueAdded by Timothy Martell on August 2, 2012 at 9:19am — No Comments
"Dealer traffic volumes are expected to decline 20% by 2013, causing a 25% drop in revenue that will force car dealers to adapt to an *increasingly difficult environment and try new methods to keep customers coming back." says J.D. Power
This information was published on the home page of Yahoo News in the fall of 2010.
Have you established…
ContinueAdded by Sally Whitesell on August 2, 2012 at 8:22am — 9 Comments
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