Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.
The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…
ContinueAdded by Arnold Tijerina on July 26, 2012 at 10:01am — No Comments
SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes, demanding constant vigilance and supreme dedication to the craft.…
ContinueAdded by Timothy Martell on July 26, 2012 at 9:42am — No Comments
Check out this latest blog by Yasmine Syed of Potratz, as she talks all about the variations of technology users.
Information and communication technology users are as diverse as the range of technology available today. The Pew Research Center’s “Internet & American Life Project” divides technology users into two core groups: “Motivated by Mobility” and…
ContinueAdded by Paul Potratz on July 26, 2012 at 9:08am — No Comments
Newsletter July 2012
Without question every dealership wants to improve customer satisfaction and retention. With fixed operations gross profits more critical than ever we must look at ways to insure results. Simple as it seems it all comes down to the process.
Don’t Ask Don’t Sell
This might make you think of a military program no longer in use but let’s place some attention on way this is a solid truth in today’s dealership…
ContinueAdded by Rob Gehring on July 25, 2012 at 3:49pm — No Comments
The 3 Most Common Mistakes Salespeople Make That Cost The Dealership Money!
The good news: They are all Preventable! Read below for the latest in how you can prevent Lost Sales!
#1-NO INTERVIEW!
An interview is the most important part of any sales…
ContinueAdded by Leonard Buchholz on July 25, 2012 at 2:18pm — No Comments
Recently, Chrysler announced that they reached their goal of having 80% of their stores opened on Saturday. In the pre-Fiat days, the number was closer to 60%! How exciting! What are the other 20% of their stores doing being closed? How can you NOT open your service department at all on Saturday? Even if they are there to support the sales department, they need to be open. Unless of course you have a CBA saying you must be closed which, in that case, the person who negotiated the contract,…
ContinueAdded by Jim Mahoney on July 25, 2012 at 1:40pm — No Comments
Following is the latest used-car weekly report from Ricky Beggs of Black Book USA. This data is for the week ending July 21, 2012.
Even though the overall market continues to move down at increasing dollar and percentage levels, the number of adjustments at 1,941 per day throughout the week was the 3rd lowest amount over the past 11 weeks. The average price…
ContinueAdded by John Sternal on July 25, 2012 at 1:30pm — No Comments
Becoming involved in your community, church or civic organization will bring rewards far beyond a pay check or a few more car sales. Those that engage in these organizations for the betterment of their communities will receive great satisfaction for their efforts.
At a local services center, our car club was using money that we had raised to tile and carpet…
ContinueAdded by Craig Darling on July 25, 2012 at 1:27pm — No Comments
In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk. Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.
Here’s the…
ContinueAdded by Ashley Poag on July 25, 2012 at 12:56pm — No Comments
“Point the Thumb and Not the Finger”
What does all this mean?
Pointing the thumb and not the finger means to accept responsibility for your actions. It's so easy to blame someone else or other circumstances for your failures or lack of results. Take ownership of your own future; write your own book of business! Become that entrepreneur and build your…
ContinueAdded by NANCY SIMMONS on July 25, 2012 at 12:31pm — 7 Comments
Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars
Daytona Beach, FL – July 25, 2012 – DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service…
ContinueAdded by Crystal Hartwell on July 25, 2012 at 11:37am — 1 Comment
Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to "level the playing field". While many auto dealer websites shouldn't have an issue with this (your site provider should not only be up to date on Google's latest algorithm changes, but make sure your site is performing as well as possible), here are some things to avoid so you don’t…
ContinueAdded by Ali Amirrezvani on July 25, 2012 at 10:48am — No Comments
We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”
It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …
ContinueAdded by Ketty Colom on July 25, 2012 at 9:52am — No Comments
As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance with your digital marketing, implementing one proven…
ContinueAdded by Timothy Martell on July 25, 2012 at 8:48am — No Comments
To many times the same person talks 90 % of the time . Sales reps say the meetings are to long , little training or good info , more of a bitch session , and they are negative .
Meetings should be short and sweet . Twenty to thirty minutes most of the time . Have a planned training for the whole month that has others doing some of the training . The person doing the training should ask questions and answer questions .
Make fun a planned part of the training . Single out the…
ContinueAdded by Fran Taylor on July 25, 2012 at 8:45am — 6 Comments
Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®
Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals…
ContinueAdded by DealerELITE on July 24, 2012 at 6:00pm — No Comments
Three Simple Ideas To Help You Sell More Vehicles TODAY
No matter where you look within your dealership there are always areas of opportunity and areas where client engagement can be amplified dramatically. It is very easy to get caught up in the day to day task and never look past what you have on your to do list TODAY. Taking that approach means that you are most likely…
ContinueAdded by Shawn Clos on July 24, 2012 at 3:30pm — 2 Comments
Added by Garry House on July 24, 2012 at 3:08pm — No Comments
Location-based social media opportunities are everywhere these days, and they’re soaring in popularity. For anyone not familiar, location-based applications allow users to find and “check in” at various spots and share that information with those in their network. There are standalone options like Foursquare, which dominates the field, and other platforms are trying to get into the game all the time. Another alternative is location features…
ContinueAdded by Jim Fitzpatrick on July 24, 2012 at 10:37am — No Comments
Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a massive group of people for short money, you…
ContinueAdded by Timothy Martell on July 24, 2012 at 9:32am — No Comments
2024
2023
2022
2021
2020
2019
2018
2017
2016
2015
2014
2013
2012
2011
2010
1999
© 2024 Created by DealerELITE. Powered by