With the month of June in the books and half of 2012 behind us, and record sales on the horizon I feel that this blog is well over due. I have recently heard many people in our industry say "Where has all of the good sales talent gone?” "It's just so hard to keep good sales talent." We might as well…
ContinueAdded by Shawn Clos on July 6, 2012 at 3:31pm — 2 Comments
Automotive News on customizing...
Automotive news says its a $30 Billion business. Manufacturers are doing little to tap the market and dealers even less. This is no longer a market to watch. It is time to get involved. Do something. Do anything, but don't sit idle. We are testing the waters with stylish leathers, matte…
ContinueAdded by Adam Barish on July 6, 2012 at 12:57pm — 4 Comments
Automotive Recruitment: n.The process of attracting, screening, selecting and training qualified people to work in an automotive dealership.
I started off with the definition of automotive recruitment because I thought it important to point out the…
ContinueAdded by Craig Lockerd on July 6, 2012 at 12:12pm — 26 Comments
Added by Chris Fritcher on July 6, 2012 at 11:48am — No Comments
When my Dad was about the age of my youngest, he was homeless, walking down the middle of a city street, the buildings on both sides burning so fiercely that the asphalt was melted, sticking to his shoes and those of his parents and younger brothers. Bodies were piled on the sides of the road like stacks of firewood. The day before had been Hitler’s birthday and the…
ContinueAdded by Lance Boldt on July 6, 2012 at 11:48am — No Comments
In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".
Click to enlarge or see it on…
ContinueAdded by JD Rucker on July 5, 2012 at 10:41pm — No Comments
Jason Stein, editor of Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the…
ContinueAdded by Brian Pasch on July 5, 2012 at 10:00pm — 3 Comments
Added by Craig Darling on July 5, 2012 at 1:11pm — 3 Comments
The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.
Dealers have been having trouble posting reviews from Apple iOS devices. For many dealers, the review button was no longer visible…
ContinueAdded by Brian Pasch on July 5, 2012 at 11:00am — No Comments
Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print, television, web banner and direct web ads in addition to a…
ContinueAdded by Jim Fitzpatrick on July 5, 2012 at 10:36am — No Comments
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…
ContinueAdded by Ketty Colom on July 5, 2012 at 9:47am — No Comments
Added by Jody DeVere on July 4, 2012 at 4:32pm — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! Happy 4th of…
ContinueAdded by James Schaefer on July 4, 2012 at 11:33am — No Comments
What can you learn from Microsoft and Google? Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands. Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company. I guess Google's motto of "Don't be evil" is back in play. Let's… |
Added by Todd Katcher on July 4, 2012 at 7:00am — No Comments
Our internal theme here at IPD for the month of July is "ALL IN". There are visions and goals, both personal and corporate which are in front of us, and to reach those summits we must not go about things haphazardly but rather be invested fully giving 100%. All of us possess God given talents and…
ContinueAdded by David Villa on July 3, 2012 at 5:53pm — 1 Comment
I am again continuing the mini case study focused on the objectives established, and challenges faced, in building processes to measure and manage OTDBs in the operating departments of an NCM client dealership group. Today, my focus is on one of the greatest vehicle sales opportunities that most dealers enjoy, but fail to capitalize on.
At one point during this engagement, I had asked the dealer principal if he was satisfied with the strategies being employed to develop vehicle sales…
ContinueAdded by Garry House on July 3, 2012 at 12:40pm — No Comments
John Ashcroft... "My dad had the foresight and wisdom not to say, 'I just want my kids to be happy.' He realized that the pursuit of happiness for its own sake is a frustrating, disillusioning, and often futile effort. Happiness usually hides from those who are spiritually addicted to its sugar, while it chases after those who make wise choices and who are caught up in something more lasting than momentary excitement."
Happy is a sensation that follows a…
ContinueAdded by David Villa on July 3, 2012 at 10:57am — No Comments
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry for a startup website provider. I tell her…
ContinueAdded by Joe Webb on July 3, 2012 at 9:51am — No Comments
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…
ContinueAdded by Ketty Colom on July 3, 2012 at 9:14am — No Comments
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