I have noticed of late that some of us are using dE to blatently use our blog for advertising our product or service. It's nothing to be ashamed of, we all have sales rushing through our blood, and almost can't help ourselves. I understand.
I certainly have something to sell...myself, my ideas, my approach. Writing, talking, sharing photos and videos, and then hearing what you guys have to say...well, this is very important. To know that you all are listening is important to me. Like…
I have often said that "where we want to be is in direct proportion to what we do with where we are now". This statement in my personal life and career has proven to be so…
A lot of dealerships think they are saving money by taking a good sales rep and making him/her a manager and not training them . The pay plans have shrunk for managers over the past year as well . The idea of paying people less and expecting more is a bad choice ranging from managers to internet people .
A planed sales training meeting should be done every day . Very few meetings have the hooting , clapping and hollering any more compared to years ago…
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It can be lumped into the category of cliches that you're tired of hearing along with "If you don't love yourself, you can expect someone to love you." and "The grass is always greener on the other side."
Not only is the "If you can't sell yourself, then you can be expected to sell a product" a cliche, but it's also true on more than one level.
Of course, selling anything from a car to a premium iced coffee is…
Following is the latest Black Book pricing data on the used-car market. Additional analysis and chart information can be found here.
It was an interesting week regarding the market values. Sure the softening trend continued. The car segments were overall at very close to the level of the previous 4 weeks, at -$31 this past week. The lone increasing segment in the cars was the Premium Sporty Cars (PSC) at…
As a Social Media Specialist, I’ve been asked many times before what is it that I do and how I do it. I simply reply, I write, because social media is far too complex to describe in one sitting. New sites are popping up everyday, like Bo.lt, a website that is supposed to be better than Pinterest (crazy, right?), and new trends are always rising. Which means it is my sole purpose to research industry trends and analyze current social business data available to…
Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.
Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps. The app categories that can be targeted are part of Google's Play and Apple's App…
Or, how 3D models and animations helped us solve a sticky customer request.
We’re always seeking feedback from our customers and they respond very positively. Over the years we’ve incorporated suggestions for new service topics for our video library. We’ve also gotten a lot of suggestions along the lines of “things I wish my customers knew”: things like how…
It is a simple matter of life. People enjoy being around other people who are having fun! Positive experiences are contagious.
This past Father’s Day weekend, I had the pleasure of watching my 10 year old son play in the Texas State 10U baseball tournament. It was hot, the teams were tough, and we were at the baseball fields from 8 AM until 11 PM Saturday and Sunday. The weekend was enjoyable and will be a Father’s Day I will always remember. Some might think that it is because…
Wanted to share an article in the latest Edmunds' Dealer Newsletter. We had the pleasure of working with Jerry Thibeau of Phone Ninjas on this important topic and he was kind enough to share his process. I think it points out the importance of proper phone training and customer shopping awareness…
KPA Local Engage is a social media service dedicated to bringing a dealer’s unique brand to their local community.
Lafayette, CO (June 19, 2012) — KPA announced today the launch of KPA Local Engage, the first social media service in the automotive industry to include collaboration with a social media expert, localized promotions, and social media management software in one service. Auto dealers…
January 1979 I sold my first car at a small dealership in North Jersey. Since then, a lot has happened. I've personally trained over 15,000 sales professionals, written 10 books, spoken literally around the world, and now work with top dealers to fill their sales needs. I have seen and participated in three "worst ever" downturns in our industry. Each has taught me lessons on how to deal with the struggles and what to improve on as business gets better. There was one lesson…
Your dealership needs a positive presence everywhere consumers gather. Social, tv, print, radio, mobile...using every medium short of graffiti on the subway to get your message out makes your brand stronger.
Just because you don't use a particular method yourself (e.g. Facebook) doesn't mean that you won't find your next best batch of loyal customers that way.…