GM - Super-less-Bowl
GM is at it again. A week after cutting the $12M budget for Facebook, they announce that they will not be advertising in the next Super Bowl. (LINK)
Confusion continues to the goal of marketing and branding… |
Added by Todd Katcher on June 3, 2012 at 10:00am — No Comments
I wanted to reach out to you and let you know that we are looking for 3 National Account Managers to join our sales team. We are willing to offer training and invest our time and resources into making sure the right individuals succeed. The earning potential is into the six figures for the right person.
Who We Are:
Imperial Press Direct (IPD) is one of the leading direct marketing firms in the U.S. servicing the Automotive Industry. Based out of the greater…
ContinueAdded by David Villa on June 2, 2012 at 8:10pm — No Comments
Added by MANNY LUNA on June 2, 2012 at 2:30pm — No Comments
Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating.
I wrote about changes planned for …
ContinueAdded by Brian Pasch on June 2, 2012 at 10:30am — No Comments
For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.
Click to enlarge.…
ContinueAdded by JD Rucker on June 2, 2012 at 3:11am — No Comments
It's 2012, your a General Manager of a car dealership. What are some things you need to be doing daily? Here are a few easy practices that will help you build value in your dealership, increase profits and maintain high levels of customer satisfaction. Rest easy though, these idea will literally cost you nothing but a little time and creativity.
Granted time and creativity are of immense value and that is exactly why these actions NEED your attention and participation. Take a look…
ContinueAdded by David Bradley on June 1, 2012 at 7:50pm — No Comments
Added by Chris Fritcher on June 1, 2012 at 4:57pm — 1 Comment
Automotive Internet Sales - Example of How to Handle "Bought Elsewhere" / Dead Deals - Don't WASTE Opportunities!
Everyone knows that the hardest part of Automotive Internet Sales is getting someone on the phone... I get it. As a matter of fact on average you will only connect…
ContinueAdded by Sean V. Bradley on June 1, 2012 at 3:30pm — 4 Comments
How Mobile is Your Marketing?
5 Ways to Help Mobilize Your Dealership
Brent Albrecht
All politics is local, as the saying goes, but so is the automotive dealership business. Which today means, if you’re a dealer then it is absolutely essential that you market on mobile platforms, such as smartphones and tablets. Why? Because according to a 2011 study more than 50 percent of all local searches are performed on mobile…
ContinueAdded by Laurie Halter on June 1, 2012 at 3:04pm — No Comments
Kelley Blue Book President Jared Rowe will be hosting a free webinar to introduce the industry to the new kbb.com Classifieds on Tuesday, June 5, at 2PM EST/11AM PST. You can register for it here.
This month, Kelley Blue Book’s kbb.com is launching an all-new Classifieds experience in partnership with AutoTrader.com that will allow dealers to reach millions of in-market car buyers that largely cannot be found on other automotive…
ContinueAdded by Alex Schoeneberger on June 1, 2012 at 1:56pm — No Comments
Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.
New feature-rich…
Added by John Sternal on June 1, 2012 at 1:26pm — No Comments
What does it take to build a successful Internet department? AutoUSA Internet Solutions is conducting a survey and is inviting auto dealer Internet marketing personnel to participate. We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without you!
Like many auto…
Added by sara callahan on June 1, 2012 at 12:54pm — 4 Comments
One of the most thorough studies of what influences auto buyers was just released this week and the
findings point to the importance of human interaction when purchasing a new car
ST. LOUIS (May 30, 2012) – Contrary to the growing belief that social media will soon replace traditional automotive…
ContinueAdded by Mark Dubis on June 1, 2012 at 11:29am — No Comments
“The difference between genius and insanity is paper-thin.” Old Japanese proverb.
There is an inherent truth in that statement. How many times have you said to yourself “That’s crazy!” about something someone did only to find out…
ContinueAdded by Leonard Buchholz on June 1, 2012 at 11:12am — No Comments
What are the main 5 reason's why customers don't buy cars?
The amazing thing about the car business is that customers rarely come up with "new" reason's why they don't buy cars.
The other amazing thing is that most car salesman don't know how to handle the 5 main reason's why customers don't buy cars and they sell cars for a living!
The reason's are as follows:
One: Product or…
ContinueAdded by Ian Nethercott on May 31, 2012 at 6:38pm — 1 Comment
Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip? Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you. As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…
ContinueAdded by James Schaefer on May 31, 2012 at 1:09pm — 1 Comment
A don't miss show today! IT IS ALL ABOUT THE CLOSE! We have a speacial guest today: Marsh Buice of Mark Dodge Chrysler Jeep in LA will be on the show and talking about "Closing the month STRONG"!…
ContinueAdded by David Villa on May 31, 2012 at 1:06pm — No Comments
Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…
ContinueAdded by Stephen Jackson on May 31, 2012 at 12:00pm — 3 Comments
...a thought for everyone to ponder as you go about your day tuned to radio station WIFM, "what's in it for me". Last night I was an invited guest at a reception for three individuals in Cumberland and Salem Counties, New Jersey who were receiving 2012 Distinguished Citizen of the Year recognition by The Boy Scouts of America, Southern New Jersey Council. Each person was vastly deserving and truly are making a positive impact within their communities; not just for the Boy Scouts.
What…
ContinueAdded by Ernie Kasprowicz on May 31, 2012 at 10:50am — 1 Comment
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