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In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.
Customers don't make a connection with an ad. Customers don't make a connection with an offering or a…
ContinueAdded by Leonard Buchholz on May 21, 2012 at 5:28pm — 2 Comments
Check out this great blog by Jenn Mayer of Potratz, as she explores the importance of using Facebook in your dealerships Advertising.
Facebook is the second most used website in the entire world, after Google (…
ContinueAdded by Paul Potratz on May 21, 2012 at 4:30pm — No Comments
Lafayette, CO (May 21, 2012) — KPA announced today the launch of DealerWebinars.com as the leading provider of educational webinars on Internet Marketing, HR Management, and Environment & Safety for automotive and equipment dealerships and service…
ContinueAdded by Patric Timmermans on May 21, 2012 at 2:22pm — No Comments
The warm smell of fresh donuts rose through the air of the ActivEngage office breakroom. A ping-pong table lined the far wall of the room, and a sign requiring employees to moonwalk out of the office hung over the exit. Soft beanbag chairs and oblong ottomans furnished in green and orange – a…
ContinueAdded by Stephen Jackson on May 21, 2012 at 1:53pm — No Comments
Hi All,
I collaborated on an Edmunds’ article, Turning Service into Sales, that I think the DealerELITE membership may find very interesting, and more importantly, helpful. It is a particular dynamic that has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars much longer than in years past, are increasingly searching for service advice on their aging vehicles, many out of OEM warranty. Coming from a sales background myself, I may…
ContinueAdded by John on May 21, 2012 at 1:08pm — No Comments
Seth Godin’s blog this past week uses the analogy of digital parking meters to explain that ‘the same but better’ isn’t always…
ContinueAdded by Amanda Meuwissen on May 21, 2012 at 11:31am — No Comments
Today, while you read this, a 14-year old boy is lying on his bed in the cancer ward of a children’s hospital, struggling to breathe after vomiting for the umpteenth time this morning; his throat, mouth and lips burning with ulcers from the chemo. Today he’ll be humbled a dozen times as his father and nurses change his clothes and bedding because he’s too weak to get up to…
ContinueAdded by Lance Boldt on May 21, 2012 at 11:29am — 5 Comments
Featured Automotive Accessory: Window Tint
Window tint has always been a popular car accessory not just for the look that it adds to the car but also for vehicle value protection and health and comfort of passengers. Here is a word track to point out the benefits of adding window tint…
ContinueAdded by Ashley Poag on May 21, 2012 at 9:43am — No Comments
The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP). AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive Professionals.
The Automotive Digital Marketing (ADM) community website…
ContinueAdded by DealerELITE on May 21, 2012 at 2:00am — No Comments
In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.
This graphic goes into a little detail about the philosophies that dealers and their search partners should…
ContinueAdded by JD Rucker on May 19, 2012 at 9:25am — No Comments
I love to eat and I don't miss very many meals, but just because I can halfway cook, doesn’t make me a world-class chef.
Similarly, just because someone has…
ContinueAdded by Marsh Buice on May 18, 2012 at 5:30pm — 11 Comments
Saw this post on Smart Money and wanted to share it with my dE followers: what do you think about the article's opinion that investors should bet on Google, rather than Facebook?
And what does this mean for those of us in the automotive industry -- many automotive companies use both platforms effectively, but the debate continues over which platform has better long-term potential - in this…
ContinueAdded by AutoSTARR on May 18, 2012 at 4:00pm — No Comments
Added by Keith Shetterly on May 18, 2012 at 3:30pm — 4 Comments
It's just common sense that having less accidents and injuries means reductions in work comp insurance costs. Less accidents and injuries also translates to less absences and more productivity in your workplace. But beyond common sense (and KPA's 26 years of experience providing enviroment and safety sofware and services) a new study validates the importance of being proactive in preventing injuries and accidents.
…
Added by Kathryn Carlson on May 18, 2012 at 12:07pm — No Comments
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent any time in automotive management has experienced this anxiety. For that matter anyone in sales management has had this same gut wrenching stomach turning feeling at one time or another. There…
ContinueAdded by James Schaefer on May 18, 2012 at 11:26am — 1 Comment
What a great day to be selling cars....The weather has finally settled into a NICE pattern and the next 3-5 days should be great! for those of you new to the business and those of you who may have forgotten, other dealerships will send in people to shop your price and nothing else. No matter how hard you try to show them a vehicle or build value in the dealership and the brand, all they want is a price. They will actually send someone in under the guise of buying a car, only to start saying…
ContinueAdded by Victor E Berkey on May 17, 2012 at 1:34pm — No Comments
When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".
Queue the music video
This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a…
ContinueAdded by Todd Katcher on May 17, 2012 at 12:30pm — No Comments
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a…
ContinueAdded by James Schaefer on May 17, 2012 at 9:35am — No Comments
Is your dealership looking for more customers in 2012?
The first question is how many of the people who walk into your service drive, showroom and virtual showroom are you aware of and more importantly how are you managing these customers. As I travel around north America and work with large and small dealerships I see the following problems over and over.
One: Most dealers don't have accurate numbers in the following "Basic Areas".
Floor…
ContinueAdded by Ian Nethercott on May 17, 2012 at 2:44am — No Comments
It is impossible to restrain and if unleashed it will spread like “wild fire”! What am I talking about...? [Passion] or should I say Pass-it-on? It is contagious…it breeds…
ContinueAdded by David Villa on May 16, 2012 at 3:18pm — 2 Comments
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