In Part 1, we talked about how customer’s perceptions on Price, Completeness of the Repair, and Meeting Time Expectations leads to customer dissatisfaction, according to a recent Consumer Reports Annual Auto Survey. Here, we’ll finish up the Top 5…
ContinueAdded by Lance Boldt on May 7, 2012 at 1:56pm — No Comments
Do you remember the pride you felt when your kid hit that game-winning homerun or executed the perfect pirouette? How do you imagine close friends feel when they bag that long-awaited, much sought-after promotion? Don’t your customers deserve to experience those same feelings each and every time they trust you with their vehicles? Arming your Service Advisors with exemplary Service Advisor…
ContinueAdded by Andrea Lupo on May 7, 2012 at 12:41pm — No Comments
Added by Chris Fritcher on May 7, 2012 at 12:30pm — 5 Comments
Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to AutoNews.com, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…
ContinueAdded by Todd Smith on May 7, 2012 at 11:03am — No Comments
As I travel around North America I hear it again and again, the service at the dealership I went to was the problem.
I was on a plane yesterday and had a chance to speak with quite a few "real" car customers and I asked them what there experience has been the last time they were at their local car dealership. Here is what they had to say.....
One: The first person I spoke to said he had called his local Honda Dealership and asked if…
ContinueAdded by Ian Nethercott on May 7, 2012 at 9:15am — No Comments
Added by Sean V. Bradley on May 6, 2012 at 9:38pm — No Comments
When Lewis and Clark first crossed the Great Plains they wrote in their journals about the sheer size of the buffalo herds. Some stretched for miles. Think of sixty thousand large hoofed animals moving as one. The ground would shake and the sky would darken from the dust. We know how that turned…
Added by Garrett Osborne on May 6, 2012 at 3:00pm — 8 Comments
I just joined the Book of the Week Club here on dealerelite. There are only 5 members. Well, 6, now that I've joined. I noticed a couple of things.
This site is populated by members that virtually all promote continuing education for others and presumably believe the same holds true for ourselves. Apparently not when it comes to the Book of the Week Club. Todd Des Marais has done us all a service by attempting to start a group where members could recommend relevant materials…
ContinueAdded by Mike Stoner on May 6, 2012 at 1:27pm — No Comments
I was just thinking about something that really amazed me about a month ago. I was out with a friend of mine at a mall doing some shopping. We were at Macy's and decided to take a look at their collection of sunglasses. Both my friend and I enjoy nice things and do not play around when it comes to sunglasses. In fact, I…
ContinueAdded by Stan Sher on May 6, 2012 at 10:30am — 25 Comments
SEO, Search Engine Optimization, is how websites alter their content to improve ranking on search engines; e.g., Google, Yahoo, Bing. The higher a website ranks on a search--ideally within the first five results--the more website traffic. This is often the difference between commercial success and failure. SEO alters a website's webpages by modifying HTML, Hyper Text Mark-up Language, external and internal links, and content to improve the website's search rank.
Crawlers:
To…
Added by Garrett Osborne on May 5, 2012 at 1:30pm — 1 Comment
Added by Sean V. Bradley on May 4, 2012 at 12:30pm — No Comments
I tend to take on a lot of things.
New project? Sign me up.
Another full time job? YES!
You need a wingman to come with you to watch the Phillies Game so you don't look like a desperate drunk? I'm there for you ,man!
Write 200 articles in a week? HECK…
ContinueAdded by Katie Colihan on May 4, 2012 at 10:40am — 2 Comments
Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile". For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".
Their playbook is…
ContinueAdded by Ali Amirrezvani on May 4, 2012 at 10:33am — No Comments
What is your reputation worth? What is your reputation? This is the essence of branding: What do people think when they think of your dealership. Branding is not etched in stone. It has to be maintained and enhanced or its value is lost.
Let's take a few mintues to understand Brand and how it can boost sales and visibility in your marketplace. Take for example a dealership that went out of business but is re-opening under new management. The old dealer was noted for high prices and…
ContinueAdded by Garrett Osborne on May 4, 2012 at 12:00am — No Comments
http://www.automotiveinternetsales.com
Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it…
ContinueAdded by Sean V. Bradley on May 3, 2012 at 8:41pm — 2 Comments
Fire Your Internet Sales Manager
I know I am going to get a lot of heat on this article, but it has to be said. I have worked with thousands of dealerships over the years and there have been numerous reasons given for mediocrity, and even failure. In the beginning of automotive Internet sales in the late 1990s, it was a novelty…
ContinueAdded by Sean V. Bradley on May 3, 2012 at 3:30pm — 22 Comments
I wanted to share a story with you all that happened recently. So many times when working in an industry, we forget to look at the best practices of other industries and how we can apply them to our chosen professions.
My wife recently got hooked on blenders and purchased one that, after six months, did not perform to her satisfaction. I was promptly informed that we needed to upgrade. I did not fully understand why we needed to do this and the product she selected…
ContinueAdded by Simon Smith on May 3, 2012 at 2:48pm — No Comments
“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.” Mark Murphy, Hiring for Attitude, Forbes
In the car business , it’s all…
ContinueAdded by Leonard Buchholz on May 3, 2012 at 10:36am — No Comments
Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.
Added by Paul Potratz on May 3, 2012 at 9:08am — No Comments
Nationally recognized trainer Rafi Hamid, the owner of Dealers Technology Inc. has acquired ownership in AutoJini, one of the leading auto dealer website design and SEO Companies in the country
Chicago, IL -- Rafi Hamid President and CEO of Dealers Technology has become a partner and the new Chief Operating Officer for AutoJini. Rafi Hamid, an…
ContinueAdded by Mark Dubis on May 2, 2012 at 10:49pm — No Comments
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