Automotive Retail Coaches Mark and Mike discuss being present and in the moment and its impact on business and life. Please Note: The production values of our Zoom Casts continue to improve. Click here: https://youtu.be/lNXzYkPF_6E…

In this bonus episode of the KPI Cafe, Josh Mitchell, BDC Director for Hubert Vester Auto Group, sits down with Host Dane Saville to discuss a few of the most important topics for any dealership's BDC. Let this episode help your BDC earn a Grade A for its operations.…

All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…

The goal of any effective branding strategy is to become an excellent leader for your business and build customer trust. Create different ways to communicate better with both existing and potential clients. Answering all their questions and provide them with attention can help you build a strong and long-lasting connection. You’ll highlight more your company’s values and create a better image among your competitors. Creative marketing is a must for car…

New brand performance sales data from PureCars illustrates which brands, models and new vs. used saw the biggest sales during the period of May 22 - May 28. 

Breakdown of Brand % of Sales May 22 - May 28

Brand  % of Sales

1: Ford  14%

2: Toyota 11%

3: Chevrolet 11%

4: Honda 8%

5: Jeep 6%

6: Nissan 4%

7: Subaru 4%

8: Hyundai 4%

9: GMC 5%

10: Kia…

1 Click Auto Auction’s new business model can save dealer groups tens of thousands of dollars in auction fees by introducing a flat monthly fee for all vehicles listed.

Austin, TX – (June 1, 2020) 1 Click Auto Auction (1 Click ) debuts today with an industry-disrupting application and fee structure designed to change the way dealers buy and sell cars at auctions. Created by car guys tired of paying exorbitant auction fees, 1 Click enables dealers to buy and…

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…

Last week, we started to talk about communication. You see, communication is key. And I want to tell you all that I know about it.

In the first video of the Communication is…

Not long ago, the transport industry has been hesitant to adopt smart technologies in their essential and general activities. However, they soon realized the impact of modern technologies in the practice of management and conduct of business. Fleet managers and drivers altogether are striving to improve safety and productivity.

Starting from this point, we cannot ignore the fact that technologies such as trailer…

The content is meatier and the production values are through the roof. Mark and Mike discuss four types of Covid-19 customers that are showing up in dealerships. We discuss how to determine your customer's personas. More importantly we have enlisted the services of a professional announcer. Please listen to the brilliant announcer Intro and Outro along with Mark's original theme song. Click Here: …

You’ve decided to get a CRM or replace an existing one. Now what?

A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.

 …

Continuing our series on budgeting, CEO Dave Spannhake and Host Dane Saville dive into the setup of and best practices for your dealership's paid social media strategy, including the expectations that any dealer can set.

If you haven't yet, be sure to subscribe to our YouTube channel:  …

In one of my latest blogs, I talked about the opportunity that out-of-work or furloughed individuals had to educate themselves to increase their job skills regardless of whether the skills are in their current field or in another simply to open up more job opportunities in the future. We don’t know what’s going to happen when (or if) society returns to…

As auto sales start to rebound across the country, auto retailers may be tempted to slowly ramp up their marketing investment until customers return in larger numbers. Our research into the state of recovery in the auto industry during the COVID-19 crisis identified some specific challenges with the wait-and-see approach that may stifle a fast recovery. Affinitiv evaluated the sales trends across 1,800 auto retailers in the US to understand the current level of recovery and to help retailers…

Is this the time you need and wish to sell your old car which is causing trouble for you in its worthless maintenance and consuming unnecessary space in your garage. Getting free car removal Karana-downs to help you get your car picked up and eventually make you free from the headache…

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

Irvine, Calif., May 27, 2020 – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

Car buyers can instantly apply for financing directly from a dealer’s online store, finalizing transactions, including F&I, from the safety and comfort of their homes

Irvine, Calif., May 27, 2020 – Digital Motors®, which is revolutionizing the way car dealerships sell their vehicles online, today announced a strategic partnership with digital financing innovator…

Auto dealers turn to video to stay in touch with customers & stay competitive in downturn

Urbandale, IA—May 27, 2020— When social distancing guidelines went into effect, demand for video marketing and video communications solutions skyrocketed. In the two and a half months since businesses across the country were shuttered due to COVID-19, Flick Fusion has added 18 new customers to their network of value-added…

SureSale’s automotive certification-as-a-service platform was named “Innovation of the Year”

Los Angeles, CA – May 26, 2020 – SureSale, the gold standard for quality used vehicles and purchase protection, won the Gold Stevie® Award in the “Innovation of the Year” Business Services “category in the 18^th Annual American Business Awards®.  The category recognizes singular innovations in product development.

“The SureSale team…