How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging…

Don’t you think there is too much waiting going on? I don’t mean the kind of waiting we do for a burger at the local drive thru or waiting for the mail to arrive.

And it’s not the other kind of waiting we do these days “plugged in” as we are.

Heck, we all know that in this “electronic” age, society is way too fast and by being so, has turned us into petulant…

One of the hardest things for a new salesperson to grasp is the significance of a T.O.  The reason why new hires are resistant to the T.O. is because of its negative thinking behind the word “T.O.” The only thing good about the word “turnover” is when it has the word apple in front of it. Think about it, if sales were a sporting event, you would be deemed a loser if…

When my youngest was 7 she said, “I can’t remember – is it the boy or the girl peacocks that have the bright feathers.” 

“It’s the boys.  In the bird world, the boys have the fancy feathers to get the attention of the girls.  With people, girls are the ones that dress all fancy to get the boys’ attention.  Boys just need a cool car.” 

“Dad, you don’t have a cool car.” 

“Well, I’m not trying to get girls’ attention.” 

“It’s a good thing.  You’d need a convertible,…

Join us for a free webinar on managing your online reputation. Thursday April 19th at 1PM Eastern 

Automotive Accessories Sales Tool works on iPad & Tablets

Did you know that Insignia’s technology used to sell accessories in dealerships works on the iPad and tablet technologies. As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories sales tools on multiple platforms. Insignia understands current technology as well as how dealerships sell automotive accessories.…

Automotive Internet Sales and Google’s ZMOT for Car Dealerships

By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…

Do You Really Know How Powerful you Are?..!



What is real power? Is it Brute Force? Money? Influence? Size? Popularity? Your Position? Your Title? The # of People You Lead? ..... etc...



All of us have the ability to INSTANTLY change the course of our lives. THAT"S RIGHT... INSTANTLY...



What allows us to do that is given to all of us at birth and is with us throughout the rest…

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

• People spend as much time consuming online media as they do off
• Targeting is getting better & faster online,…

Who Would You Nominate for a "Green Jacket?"

As the best golfers in the world compete for the …

Interesting article from autonews.com this week: a(nother) new piece of technology has just been introduced by TRW Automotive Holdings Corp.: an in-vehicle touch-pad sensor that can read letters and numbers drawn with a finger. The premise here is to allow drivers to do more with less distraction.

Most of us spend a large amount of time in our cars during the week, and we all want to multitask while we're in them. Emails, phone calls, and notes don't stop just because we're behind the…

The question that most automotive SEO vendors hate answering is, "How much traffic will I get?" In PPC, estimates are easy. In SEO, they are often harder to find and more importantly they're misunderstood.

Vendors often point to the Google Keyword Tool or other tools that allow dealers to see how many searches are done per month on a given keyword. This can be an…

It’s been 60 days.

You had every intention of making changes and doing something different. You had all of the information gathered and catalogued. You even made a list of all of the Managers and their responsibilities and revised their Goals based on the information and training you were about to provide them.

You were ready for Success! You had new expectations! You were ready to accomplish new Goals!

You were ready to reap the benefits of attending the NADA…

Our company just started a Business Development Center.  I am the manager, and only one right now... LOL... 

Would love some help and ideas...  would love to hear how and what others are doing....... 

Looking forward to hearing from you... thank you.

I have had lots of great feed back and great ideas and am most appreciated.. thank you., and to my surprise, much of the feed back has backed up what I was trying to do, but was over ridden.......   Now.......  to…

Ali and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website, presented by Jason Ezell!

Find Out…

4 consumer points to consider when selling car accessories

Since the release of the popular film “The Fast and the Furious”, car accessorizing has shifted from being a secret of car gear enthusiast to a main stream phenomenon. Two sequels later and the aftermarket accessory market continues to average 8% growth annually. Car dealerships…

I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.

This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…