All Blog Posts (12,622)

News Release: KPA Redesigns Online Respiratory Protection Course to Improve Safe Worker Behavior, Also Available in Spanish.

Lafayette, CO (PRWEB) April 04, 2012 - KPA’s Respiratory Protection Course has undergone a complete redesign so that collision centers, body shops, and dealerships go beyond meeting OSHA’s classroom training requirements, to increase the frequency of workers properly wearing respiratory protection on the job.

KPA’s Online Respiratory Protection Course fulfills OSHA’s annual classroom-training requirement for respiratory protection. The course covers how to select, wear, and maintain…

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Added by Patric Timmermans on April 4, 2012 at 3:41pm — No Comments

Sow What You Wish To Reap

 

Like it or not, sowing and reaping is a real principle we all live by. Everybody on earth, every profession is under the law of sowing and reaping. The law of sowing a reaping can be either good or bad. For example, take the high school student who maintains a high GPA- staying up late at night in order to complete assignments and prepare for tests; that…

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Added by Marsh Buice on April 4, 2012 at 12:28pm — 15 Comments

Automotive Dealerships BEWARE! Video Streaming is NOT Video Search Engine Optimization VSEO

http://www.automotiveinternetsales.com 

This is a Video that I created in 2009! Wow... it is scary how this information is STILL relevant and MORE important than back…

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Added by Sean V. Bradley on April 4, 2012 at 8:00am — 4 Comments

Jerks also sell them...

I recently posted a blog called Jerks buy cars too. It has gotten over 430 views and some great reviews. It made me think, jerks sell them too. What do I mean by that? Well as a manager and a consultant for years I have had the honor to work with many types of salesman and let's face it some of them are just simply jerks.



The jerks do not last long, they are the ones who want to just throw keys at a customer and when they get back from the un"salesmanned" demo drive they like to ask… Continue

Added by Troy Spring on April 3, 2012 at 9:49pm — 3 Comments

Putting Consumer-Centric Value at the Heart of Customer Service: Are other car companies watching the leadership role of LEXUS?

It’s not an accident that great sports teams are ‘great teams’. They are consistent in their play and standings year after year. Take for example, the New England Patriots, the New York Yankees, or even the Dallas Mavs.

It’s not an accident either that great companies are ‘great companies’. They too are consistent in their product and performance year after year. In this case, let’s look at Apple, PepsiCo, or Starbucks.

These companies, teams and brands are always looking for…

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Added by Anne Fleming on April 3, 2012 at 7:30pm — 2 Comments

Join Google Places Hangout Tomorrow For Direct Support

Dealers, if you have been having problems with Google Places, this may be the right time to join the Google+ Hangout.



Join +Joel Headley and …

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Added by Brian Pasch on April 3, 2012 at 2:00pm — No Comments

Are you a dog in a cat world?

dog and a cat were recently having a conversation about how each other looks at the world.

They had been friends a long time and the dog had recently been promoted to the title of Service Manager of his Dealership. The cat had stopped by for a visit and to congratulate her friend on his recent promotion. And, as Managers are prone to do, they began to discuss how each run…

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Added by Leonard Buchholz on April 3, 2012 at 1:53pm — 3 Comments

Study: Dealers must woo young service customers

Service customers at auto dealerships are intensely loyal -- but are older and spend less than customers of independent shops and chains, according to a recent survey.

So dealers must win converts with online promotions and prepaid programs, said Mike Martinez, chief marketer at DMEautomotive, the marketing firm that commissioned the survey.

Dealer loyalists, defined as those who spend the bulk of their service dollars at the dealership, are more than twice as likely to be 55…

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Added by Crystal Hartwell on April 3, 2012 at 12:56pm — No Comments

izmocars Launches AOA Digital Dashboard

First-of-its-kind platform streamlines accessories sales communications across dealership departments and supplier network; enhances processes currently generating $475+ in sales per vehicle sold  

 

San Francisco, CA – April 3, 2012 – izmocars (www.izmocars.com) today announced the launch of its AddOnAuto (AOA) Digital Dashboard platform for dealers who currently use the AOA Point of…

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Added by Crystal Hartwell on April 3, 2012 at 11:37am — No Comments

Lead Bid Attempts to Switch Up 3rd Party Leads

Last week a call came in from Lead Bid, Inc. after being re-directed to me from one of my dealer clients.  The sales professional on the other end of the line attempted to sell their service for providing third party leads  The offer was similar to the famous travel website, www.priceline.com.  You name your own price for third party leads.  

On the call, we walked through their website to educate me on how easy it is to adjust the price per…

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Added by Jason Mickelson on April 3, 2012 at 12:30am — 2 Comments

"Make it Count" ... A Look Back at Notes from a 1997 Managers Meeting

Over the weekend, I was sifting through boxes and boxes of dealership "stuff" in preparation for my presentation at the Automotive Super Conference in June.  I came across notes from a "Kick-off" Department Head Meeting I conducted in 1997, in the spirit of Jack Dawson's famous speech in the movie Titanic.  I thought this was pretty remarkable as the remake is soon to be released in 3-D.  I scanned over my notes and chuckled..."Some things are still so relevant…

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Added by NANCY SIMMONS on April 2, 2012 at 12:00pm — 19 Comments

The Digital Dealer pt. 1 – “First Things First”

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more…

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Added by Rob Fontano on April 2, 2012 at 11:35am — No Comments

I found Bobby Fischer...He helped me close a deal.

Todays Turbo Charged Dealer World Blog is a core training element that should be visited over and over again.  Probably something we all know, but just great to keep in the "top of mind" awareness section of the brain.

ASK YOUR TROOPS, WHAT IS MORE IMPORTANT, THAT THE CUSTOMER LIKE THEIR SALESMAN OR THAT THEY LIKE THE CAR YOUR SHOWING THEM?
You will more than likely get some varying answers. Then share this with them:
If the customer likes the car, and…
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Added by Troy Spring on April 2, 2012 at 10:25am — 2 Comments

SEO Ranking Factors: The Periodic Table

It's not necessary for most dealers to have a complete understanding of the art and science surrounding automotive SEO. What is important is realizing that whether you're doing it yourself, working together with a partner vendor, or having the vendor do all the work, your overall search (and social) strategy should be intimately tied in together to make sure you're getting the most out of…

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Added by JD Rucker on April 2, 2012 at 3:24am — No Comments

Quit Drowning In A Shallow Pool

It seems hard to fathom that a person can drown in just over an inch of water. Once the lungs are blocked and the brain is starved of oxygen, cerebral hypoxia kicks in making a person delirious eventually succumbing to death-a great tragedy can occur from something as small as the length of your fingernail. Similarly, salespeople are drowning in a puddle of…

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Added by Marsh Buice on April 1, 2012 at 8:30pm — 5 Comments

Jerks buy cars too

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Added by Troy Spring on March 31, 2012 at 11:00am — 24 Comments

Carl Crafty the Clumsy Car Salesman from AskPatty.com

Added by Jody DeVere on March 30, 2012 at 6:35pm — No Comments

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